Canonical URL: https://giftcard.news/research-trends/gamestop-opening-gift-card-balances-half-year-redemption-results/ --- description: The September 9 filing isolates redemptions from cards outstanding at the beginning of the fiscal year, compared with USD28.8 million in the earlier year's cohort. title: GameStop reports USD41.1 million redemption of opening gift-card balances image: https://giftcard.news/images/social/v1/gamestop-reports-usd41-1-million-redemption-opening-gift-card-balances-b128e2eaeb50c23cb09fb2b761d0c038.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # GameStop reports USD41.1 million redemption of opening gift-card balances The September 9 filing isolates redemptions from cards outstanding at the beginning of the fiscal year, compared with USD28.8 million in the earlier year's cohort. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 9, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgamestop-opening-gift-card-balances-half-year-redemption-results%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GameStop+reports+USD41.1+million+redemption+of+opening+gift-card+balances&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgamestop-opening-gift-card-balances-half-year-redemption-results%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=GameStop+reports+USD41.1+million+redemption+of+opening+gift-card+balances+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgamestop-opening-gift-card-balances-half-year-redemption-results%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Customer hands holding a blue card at a retail payment terminal](https://giftcard.news/images/variants/v1/gamestop-reports-usd41-1-million-redemption-opening-gift-card-balances-customer-hands-w1280.webp) Illustrative retail card photograph. It does not depict a card, merchant or provider involved in this report. Photo: SpotOn / Unsplash [GameStop](https://giftcard.news/company/gamestop/) disclosed USD41.1 million of redemptions in the six months ended August 1 from gift cards already outstanding at January 31\. The comparable opening-card cohort generated USD28.8 million of redemptions in the six months ended August 2, 2025. The data behind the story ### GameStop redemption of opening gift-card cohorts Gift cards redeemed during each half-year that were already outstanding at the fiscal year opening. Opening-cohort gift-card redemptions USD million Tap or hover for details. All values are also available in the data table. Source gamestop original SEC disclosure 2025 bar covers cards outstanding at February 1, 2025; 2026 bar covers cards outstanding at January 31, 2026\. Excludes cards issued later in each half-year. Not total gift-card sales, total redemptions or breakage. Show data tableHide data table Scroll left or right to see all columns __GameStop redemption of opening gift-card cohorts (USD million)__ | Category | Opening-cohort gift-card redemptions | | ------------------------------- | ------------------------------------ | | Six months ended August 2, 2025 | 28.8 USD million | | Six months ended August 1, 2026 | 41.1 USD million | The figures appear in the retailer's September 9 quarterly filing. Its general earnings release a day earlier did not contain this specific gift-card disclosure. The distinction between cohorts matters. These amounts cover cards present at each fiscal year's beginning, rather than all cards redeemed during the half-year. They are neither new gift-card sales nor a reported breakage figure. GameStop's wider contract-liability tables combine several obligations, including gift cards, trade-in credits, reservation deposits, loyalty points, warranties and subscriptions. Those aggregate totals therefore cannot establish the company's standalone gift-card balance or total card issuance. The filing explains that customer obligations are generally satisfied when shoppers redeem balances for products, and that unredeemed gift cards are subject to estimates based on historical redemption patterns. The new numerical disclosure provides a specific view of older-card redemption without implying that all outstanding cards were redeemed or that September itself produced the reported activity. ## In this article ### Companies * [GameStop](https://giftcard.news/company/gamestop/) ### Sources and documents * [Original official procurement or company disclosure](https://www.sec.gov/Archives/edgar/data/1326380/000132638026000055/gme-20260801.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — GameStop * [Original filing publication date](https://www.sec.gov/Archives/edgar/data/1326380/000132638026000055/0001326380-26-000055-index.htm?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — SEC Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgamestop-opening-gift-card-balances-half-year-redemption-results%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GameStop+reports+USD41.1+million+redemption+of+opening+gift-card+balances&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgamestop-opening-gift-card-balances-half-year-redemption-results%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=GameStop+reports+USD41.1+million+redemption+of+opening+gift-card+balances+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgamestop-opening-gift-card-balances-half-year-redemption-results%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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