Canonical URL: https://giftcard.news/research-trends/gift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819/ --- description: An informal Google Consumer Surveys poll of 1,500 people found stronger stated interest in Visa and store gift cards than other reward models. title: Virtual Incentives’ 2015 Poll Favors Gift Cards as Survey Rewards image: https://giftcard.news/images/social/v1/virtual-incentives-2015-poll-favors-gift-cards-survey-rewards-6efaaec51def87883db8408243d71956.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Virtual Incentives’ 2015 Poll Favors Gift Cards as Survey Rewards [Research & Trends](https://giftcard.news/research-trends/) News # Virtual Incentives’ 2015 Poll Favors Gift Cards as Survey Rewards An informal Google Consumer Surveys poll of 1,500 people found stronger stated interest in Visa and store gift cards than other reward models. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) Published: October 10, 2015 at 12:00 AM 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%E2%80%99%202015%20Poll%20Favors%20Gift%20Cards%20as%20Survey%20Rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%E2%80%99%202015%20Poll%20Favors%20Gift%20Cards%20as%20Survey%20Rewards%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Gift cards found to be most appealing incentive for market research participants](https://giftcard.news/images/variants/v1/virtual-incentives-2015-poll-favors-gift-cards-survey-rewards-source-image-found-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) has reported the results of an informal poll asking consumers which survey incentive they found most appealing. The October 10, 2015 article says 1,500 consumers were questioned through [Google](https://giftcard.news/company/google/) Consumer Surveys, with the sample balanced to the US Census. The choices covered physical and virtual [Visa](https://giftcard.news/company/visa/) rewards, store gift cards, access to content, prize drawings and points-based incentives. The author explicitly described the exercise as unscientific rather than a formal research study. According to the article, Visa or store gift cards were almost twice as appealing as the other reward models, with broadly similar patterns across demographic categories. The reported result concerns stated preference, not a measured increase in completed surveys. Virtual Incentives used the poll to recommend choosing a reward that the target audience can use and regards as valuable. It also suggested considering virtual delivery to avoid physical fulfillment costs, alongside the total incentive budget. The company sells the card options discussed in the article. Its findings are presented as an informal 2015 view of respondent preferences, with reward selection still dependent on the audience and research design. ## Sources and documents ExpandCollapse * [Market Research Incentives: What Incentive Should You Offer?](https://www.virtualincentives.com/market-research-what-incentive-should-you-offer/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Google](https://giftcard.news/company/google/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) * [Visa](https://giftcard.news/company/visa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%E2%80%99%202015%20Poll%20Favors%20Gift%20Cards%20as%20Survey%20Rewards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%E2%80%99%202015%20Poll%20Favors%20Gift%20Cards%20as%20Survey%20Rewards%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated 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