Canonical URL: https://giftcard.news/research-trends/giftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511/ --- description: Giftbit's 2026 report analyzes recipient choice, claim deadlines and reward value using its own 2024–2025 platform transactions. title: Giftbit reports growth in full-catalog gift card rewards in 2024–2025 image: https://giftcard.news/images/social/v1/giftbit-reports-growth-full-catalog-gift-card-rewards-2024-2025-b9a82e3b4eadcf226252dffa9269ac78.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Giftbit reports growth in full-catalog gift card rewards in 2024–2025 Giftbit's 2026 report analyzes recipient choice, claim deadlines and reward value using its own 2024–2025 platform transactions. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 18, 2026 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftbit%20reports%20growth%20in%20full-catalog%20gift%20card%20rewards%20in%202024%E2%80%932025 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftbit%20reports%20growth%20in%20full-catalog%20gift%20card%20rewards%20in%202024%E2%80%932025%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Giftbit logo from the original source article](https://giftcard.news/images/variants/v1/giftbit-reports-growth-full-catalog-gift-card-rewards-2024-2025-logo-original-w1200.webp) Photo: Source: giftbit.com [Giftbit](https://giftcard.news/company/giftbit/)’s 2026 Incentives Trend Report finds that rewards offering recipients access to its full gift card catalog accounted for 41% of sends. The company said use of that broad-choice format increased 38% in its analysis of proprietary transactions from 2024 and 2025. Rewards without a claim-by deadline represented 58% of sends, with Giftbit reporting growth of 10% for that option. It contrasted those programs with time-limited promotional rewards, which it said were more often used for campaigns seeking a quick customer response. The report also identified differences in redemption behavior. Consumers were claiming rewards more quickly, while employees and disbursement recipients were taking longer to make their selections. Giftbit said those differences supported designing programs around the recipient group rather than applying one common format. Reward size was another factor. The company reported that values below $100 tended to go toward everyday treats such as coffee or food services. Above $100, selections shifted toward essentials, including groceries and household items; amounts above $500 showed a further move toward travel and higher-end retail. Giftbit recommended wider recipient choice for general programs and more targeted, single-brand offers for specific marketing actions. It also discussed the reuse of funds from unclaimed time-limited rewards. These findings describe activity on Giftbit’s platform during 2024–2025, rather than an independently measured share of the entire incentives market. ## Sources and documents ExpandCollapse * [Giftbit’s 2026 report finds broader reward choice gaining ground](https://www.giftbit.com/news/giftbit-trend-report-reveals-major-shifts-in-reward-program-strategies?utm%5Fsource=giftcard.news) — giftbit.com ## In this article ### Companies * [Giftbit](https://giftcard.news/company/giftbit/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Giftbit%20reports%20growth%20in%20full-catalog%20gift%20card%20rewards%20in%202024%E2%80%932025 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Giftbit%20reports%20growth%20in%20full-catalog%20gift%20card%20rewards%20in%202024%E2%80%932025%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? 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