Canonical URL: https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/ --- description: A Runa case study links broader gift-card choice with reported GiftCrowd growth, while leaving the revenue methodology and comparison period unspecified. title: GiftCrowd reports catalog expansion and revenue growth with Runa image: https://giftcard.news/images/social/v1/giftcrowd-reports-catalog-expansion-revenue-growth-runa-0ed66ea4503813753dacb2c84de81970.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # GiftCrowd reports catalog expansion and revenue growth with Runa A Runa case study links broader gift-card choice with reported GiftCrowd growth, while leaving the revenue methodology and comparison period unspecified. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 2, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GiftCrowd%20reports%20catalog%20expansion%20and%20revenue%20growth%20with%20Runa "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=GiftCrowd%20reports%20catalog%20expansion%20and%20revenue%20growth%20with%20Runa%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![GiftCrowd logo over a photograph of people sitting together at a table](https://giftcard.news/images/variants/v1/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting-w865.webp) Illustrative GiftCrowd artwork published by Runa with its case study. It is not a photograph of the 2021 implementation. Photo: Runa / GiftCrowd [GiftCrowd](https://giftcard.news/company/giftcrowd/) expanded its gift-card selection from 100 to 250 brands after integrating [Runa](https://giftcard.news/company/runa/), according to a supplier case study published through Runa’s blog on March 2, 2023\. The study also reports 122% revenue growth over three months. These are results from one customer implementation, rather than independently audited evidence of what another gifting business should expect. [\[S01\]](#article-source-1) [\[S02\]](#article-source-2) ## Choice after the group collection GiftCrowd lets several people contribute to a shared gift and leaves the brand choice to the recipient. Its founder and CEO, [Eshed Doni](https://giftcard.news/person/eshed-doni/), said the Runa integration launched in October 2021\. The supplier’s wallet also allowed recipients to divide value between brands. [\[S01\]](#article-source-1) That sequence changes the question a group organiser has to answer. Instead of selecting one store before collecting contributions, the organiser can concentrate on the occasion and let the recipient make the shopping decision later. The design challenge then becomes the quality of that final choice: whether the available brands fit the person receiving the gift, and whether the redemption steps are clear. ## Reading the reported results Scroll left or right to see all columns __Reading the reported results__ | Measure | Reported result | Scope | | ------------------------------- | --------------------------- | ------------------------------------------------------ | | Brand selection | 100 to 250 brands | GiftCrowd customer case | | Revenue | 122% growth in three months | Supplier-reported; comparison period unspecified | | Non-generic gift-card selection | 12% increase | Relative change versus percentage points not specified | The study supplies neither a controlled comparison nor the user sample behind the selection measure. It cannot isolate the effect of catalog expansion from other changes in the business. [\[S01\]](#article-source-1) ## A procurement question beyond catalog size Our reading is that the case raises a useful procurement question: can a gifting platform keep its recipient experience relevant as demand changes? A longer list of brands can be useful, but the count alone does not show how often a recipient finds an appealing option. Adding brands, making them discoverable and completing redemption are separate parts of the experience. For operators comparing suppliers, a practical evaluation would pair catalog coverage with the actual recipient journey. They can examine whether relevant choices appear at the right moment, whether a balance can be divided clearly, and what happens when an intended choice is unavailable. Those are operational questions to investigate, rather than outcomes demonstrated by a headline growth percentage. The evidence supports a specific historical account of GiftCrowd’s implementation. It does not establish a universal revenue formula for group gifting. The original case-study date also needs to remain separate from subsequent updates to the supplier’s website. ## Sources and documents ExpandCollapse * [\[S01\] GiftCrowd customer case study](https://runa.io/hubfs/Runa%20case%20studies/Runa%20-%20GiftCrowd%20Case%20Study.pdf?utm%5Fsource=giftcard.news) — Runa * [\[S02\] Case-study blog publication, March 2, 2023](https://runa.io/blog/https-runa-io-customers-case-study-giftcrowd?utm%5Fsource=giftcard.news) — Runa ## In this article ### Companies * [GiftCrowd](https://giftcard.news/company/giftcrowd/) * [Runa](https://giftcard.news/company/runa/) ### People * [Eshed Doni](https://giftcard.news/person/eshed-doni/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=GiftCrowd%20reports%20catalog%20expansion%20and%20revenue%20growth%20with%20Runa "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=GiftCrowd%20reports%20catalog%20expansion%20and%20revenue%20growth%20with%20Runa%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fgiftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting.webp","contentUrl":"https://giftcard.news/images/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting.webp","width":865,"height":474,"caption":"Illustrative GiftCrowd artwork published by Runa with its case study. It is not a photograph of the 2021 implementation.","@id":"https://giftcard.news/images/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/#article","url":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/","headline":"GiftCrowd reports catalog expansion and revenue growth with Runa","description":"A Runa case study links broader gift-card choice with reported GiftCrowd growth, while leaving the revenue methodology and comparison period unspecified.","datePublished":"2023-03-02T12:35:45.000Z","dateModified":"2023-03-02T12:35:45.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting.webp","contentUrl":"https://giftcard.news/images/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting.webp","width":865,"height":474,"caption":"Illustrative GiftCrowd artwork published by Runa with its case study. It is not a photograph of the 2021 implementation.","@id":"https://giftcard.news/images/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting.webp#image"}],"articleSection":"Research & Trends","keywords":["Eshed Doni","GiftCrowd","Runa"],"mentions":[{"@type":"Person","@id":"https://giftcard.news/person/eshed-doni/#entity","name":"Eshed Doni","url":"https://giftcard.news/person/eshed-doni/"},{"@type":"Organization","@id":"https://giftcard.news/company/giftcrowd/#entity","name":"GiftCrowd","url":"https://giftcard.news/company/giftcrowd/"},{"@type":"Organization","@id":"https://giftcard.news/company/runa/#entity","name":"Runa","url":"https://giftcard.news/company/runa/"}],"wordCount":399,"citation":["https://runa.io/hubfs/Runa%20case%20studies/Runa%20-%20GiftCrowd%20Case%20Study.pdf","https://runa.io/blog/https-runa-io-customers-case-study-giftcrowd"],"author":[{"@id":"https://giftcard.news/author/suzie-elis/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/#webpage","url":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/","name":"GiftCrowd reports catalog expansion and revenue growth with Runa","description":"A Runa case study links broader gift-card choice with reported GiftCrowd growth, while leaving the revenue methodology and comparison period unspecified.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/#article"},"breadcrumb":{"@id":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/giftcrowd-reports-catalog-expansion-revenue-growth-runa-logo-over-photograph-people-sitting.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Research & Trends","item":"https://giftcard.news/research-trends/"},{"@type":"ListItem","position":3,"name":"GiftCrowd reports catalog expansion and revenue growth with Runa","item":"https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/"}]}]} ```