Canonical URL: https://giftcard.news/research-trends/in-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409/ --- description: Weavr’s gift card and loyalty study: company background, retailer costs and the distinction between reported friction and proven returns. title: Weavr survey highlights friction in UK gift and loyalty redemption image: https://giftcard.news/images/social/v1/weavr-survey-highlights-friction-uk-gift-loyalty-redemption-57d71191e6b425fc4aca6851d3f256cd.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Weavr survey highlights friction in UK gift and loyalty redemption Weavr’s retail research supports its case for payment-based rewards. The company’s commercial interests and the survey’s limits matter when assessing the findings. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 14, 2026 4 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fin-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Weavr+survey+highlights+friction+in+UK+gift+and+loyalty+redemption&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fin-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Weavr+survey+highlights+friction+in+UK+gift+and+loyalty+redemption+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fin-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![A customer holding a phone at a shop checkout in Weavr's research illustration.](https://giftcard.news/images/variants/v1/weavr-survey-highlights-friction-uk-gift-loyalty-redemption-customer-holding-phone-shop-w1280.webp) Official Weavr artwork illustrating in-store redemption. The people pictured are not identified as survey participants. Photo: Weavr [Weavr](https://giftcard.news/company/weavr/)’s September 14, 2026 research reports problems with in-store gift and loyalty redemption, supporting a sales argument for the sponsor’s payment infrastructure. It is not evidence of a completed rollout. [\[S01\]](#article-source-1) ## What the survey actually measures The data behind the story ### Reported weaknesses in redemption Weavr-commissioned Censuswide survey, April 2026\. Three separate measures. Reported share % Tap or hover for details. All values are also available in the data table. Source [\[S01\]](#article-source-1) Weavr survey Do not add these percentages. Question-level bases and full answer options are unpublished; the overall sample is 500. Show data tableHide data table Scroll left or right to see all columns __Reported weaknesses in redemption (%)__ | Category | Reported share | | ------------------------------------------------- | -------------- | | Experience not fully consistent across channels | 58% | | Experience not considered seamless and satisfying | 65% | | Moderate to significant burden on store staff | 94% | [Download the chart data as CSV](https://giftcard.news/research-trends/in-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409/data.csv) [Censuswide](https://giftcard.news/company/censuswide/) surveyed 500 UK retail decision-makers and evaluators in April 2026\. These are programme assessments, not transaction failure rates or customer satisfaction measurements. [\[S01\]](#article-source-1) ## Weavr sells the infrastructure beneath the reward Founded in 2019, London-based Weavr supplies technology that lets other businesses incorporate financial services into their software. Its original proposition was to serve non-financial applications rather than require those operators to assemble a payments business themselves. That history helps explain its interest in loyalty providers: they already have an engagement product but may lack the infrastructure to turn a reward into a payment. [\[S02\]](#article-source-2) The company is led by co-founder and chief executive [Alex Mifsud](https://giftcard.news/person/alex-mifsud/). Its other co-founder, [Adrian Mizzi](https://giftcard.news/person/adrian-mizzi/), is chief technology officer and previously held technology leadership roles at payments businesses [Entropay](https://giftcard.news/company/entropay/) and [Ixaris](https://giftcard.news/company/ixaris/). This is a payments supplier moving into retail engagement, with expertise in the systems underneath a transaction. [\[S03\]](#article-source-3) On its retail product page, Weavr describes virtual cards that can be placed in [Apple Pay](https://giftcard.news/company/apple/) and [Google Pay](https://giftcard.news/company/google/) and restricted to appropriate merchants. The stated advantage is redemption through existing payment terminals, alongside transaction information that can connect a campaign with a purchase. These are product claims, not findings established by the survey. [\[S04\]](#article-source-4) The survey landing adds a demand-side perspective to that product proposition: 81% reported appetite for wallet-native loyalty and 84% wanted wallet-native gifting. These separate interest measures describe the surveyed operators, not an installed customer base or the success of Weavr’s implementation. The public landing supplies the figures; the full report is behind a contact form and was not retrieved. [\[S05\]](#article-source-5) The data behind the story ### Reported interest in wallet-native rewards Separate stated-interest measures in the April 2026 UK operator survey. Reported share % Tap or hover for details. All values are also available in the data table. Source [\[S05\]](#article-source-5) Weavr public survey landing Overall sample500; item bases and full answer options are undisclosed. Do not add the percentages or interpret interest as adoption, spend or a causal benefit. Show data tableHide data table Scroll left or right to see all columns __Reported interest in wallet-native rewards (%)__ | Category | Reported share | | --------------------- | -------------- | | Wallet-native loyalty | 81% | | Wallet-native gifting | 84% | ## The commercial interests on both sides For a retailer, the potential return has two parts. Less intervention at the till could reduce the work involved in accepting rewards. Better information about redemption could also make it easier to decide which promotions deserve further spending. Neither saving is quantified by this survey, and a recorded redemption alone does not establish an additional sale. For Weavr, the opportunity is to supply a function that sits inside another company’s ongoing customer relationship. A loyalty operator that adopts its payment infrastructure becomes a potential customer beyond a single campaign. The research helps explain a problem for which the sponsor sells a solution. That commercial interest does not invalidate the responses, but it is essential context when reading the conclusions. The proposed shift also changes the buying decision. A programme team would be procuring payment capabilities, controls and transaction data alongside its customer-facing rewards experience. Weavr’s product description supports that interpretation; it does not disclose a standard retail programme price, a fee split or a margin. [\[S04\]](#article-source-4) The same survey exposes a commercial tension around unused value. Weavr reports that 47% of companies count it as revenue, while 51% view it as a customer-relationship failure owned by marketing or CRM. These are respondents’ interpretations, not an audit of revenue recognition or a complete allocation of every response. They help explain why a procurement decision involves both finance and customer engagement. [\[S01\]](#article-source-1) The data behind the story ### How operators describe unused reward value Reported organisational views in the April 2026 UK survey. Reported share % Tap or hover for details. All values are also available in the data table. Source [\[S01\]](#article-source-1) Weavr original survey announcement Not audited breakage revenue, correct accounting treatment, amounts of unused value or an exhaustive partition. Question-level bases are not published. Show data tableHide data table Scroll left or right to see all columns __How operators describe unused reward value (%)__ | Category | Reported share | | ------------------------------------------ | -------------- | | Count it as revenue | 47% | | View it as a customer-relationship failure | 51% | The gain still needs to be demonstrated. A successful implementation would need to show that any improvement in redemption and repeat shopping outweighs its cost. Comparing staff involvement, completed redemptions and subsequent visits would make that case more clearly than reporting the number of cards issued. The published evidence establishes a reported operational problem. It does not identify how much profit retailers lose to it, or prove that switching infrastructure will recover that amount. Weavr’s business opportunity is credible as a sales proposition; its financial effect for a particular retailer remains a question for deployment evidence. ## In this article ### Companies * [Apple](https://giftcard.news/company/apple/) * [Censuswide](https://giftcard.news/company/censuswide/) * [Entropay](https://giftcard.news/company/entropay/) * [Google](https://giftcard.news/company/google/) * [Ixaris](https://giftcard.news/company/ixaris/) * [Weavr](https://giftcard.news/company/weavr/) ### People * [Adrian Mizzi](https://giftcard.news/person/adrian-mizzi/) * [Alex Mifsud](https://giftcard.news/person/alex-mifsud/) ### Sources and documents * [\[S01\] Retail redemption findings and methodology, September 14, 2026](https://www.weavr.io/blog/new-research-why-in-store-loyalty-redemption-remains-the-industrys-biggest-untapped-opportunity/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Weavr * [\[S02\] Company origins and embedded-finance business model, July 2021](https://www.weavr.io/blog/weavr-raises-7m-power-digital-application-financial-services/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Weavr * [\[S03\] Current leadership and company profile](https://www.weavr.io/about-weavr/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Weavr * [\[S04\] Retail payment and redemption proposition](https://www.weavr.io/industry/digital-retail-engagement/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Weavr * [\[S05\] Public survey landing and wallet-interest findings](https://gifting-and-in-store-loyalty-weavr.lovable.app/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Weavr Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fin-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Weavr+survey+highlights+friction+in+UK+gift+and+loyalty+redemption&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fin-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Weavr+survey+highlights+friction+in+UK+gift+and+loyalty+redemption+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fin-store-loyalty-redemption-remains-a-significant-challenge-for-retailer-d3aa6c6f3409%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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