Canonical URL: https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/ --- description: InComm's June 2022 shopper profiles distinguish the audiences for physical and digital cards while identifying planned, repeat purchases across both groups. title: InComm profiles physical and digital gift card shoppers in 2022 research image: https://giftcard.news/images/social/v1/incomm-profiles-physical-digital-gift-card-shoppers-2022-research-881cdadf187c837519df89220c605475.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # InComm profiles physical and digital gift card shoppers in 2022 research InComm's June 2022 shopper profiles distinguish the audiences for physical and digital cards while identifying planned, repeat purchases across both groups. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) June 23, 2022 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20profiles%20physical%20and%20digital%20gift%20card%20shoppers%20in%202022%20research "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20profiles%20physical%20and%20digital%20gift%20card%20shoppers%20in%202022%20research%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm profiles physical and digital gift card shoppers in 2022 research](https://giftcard.news/images/variants/v1/incomm-profiles-physical-digital-gift-card-shoppers-2022-research-w1280.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) published profiles of physical and digital gift card shoppers in June 2022, drawing on its quarterly consumer research. The update identifies differences in the audiences buying each format. Physical gift card shoppers were most often women and married, according to the company's description. Millennials formed the largest generational group, followed by Baby Boomers. Digital card shoppers were more likely to be men and to have children at home. Millennials were again the largest group, but Generation X was Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F) ## Sources and documents ExpandCollapse * [Know Your Physical / Digital Gift Card Shopper](https://www.incomm.com/insights/know-your-physical-digital-gift-card-shopper/?utm%5Fsource=giftcard.news) — incomm.com ## In this article ### Companies * [InComm Payments](https://giftcard.news/company/incomm-payments/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20profiles%20physical%20and%20digital%20gift%20card%20shoppers%20in%202022%20research "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20profiles%20physical%20and%20digital%20gift%20card%20shoppers%20in%202022%20research%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/daniel-brooks/#person","name":"Daniel Brooks","url":"https://giftcard.news/author/daniel-brooks/","description":"Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.","jobTitle":"Journalist — Payments, Security & PCI DSS","image":{"@type":"ImageObject","url":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Daniel Brooks editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/incomm-profiles-physical-digital-gift-card-shoppers-2022-research.webp","contentUrl":"https://giftcard.news/images/incomm-profiles-physical-digital-gift-card-shoppers-2022-research.webp","width":1920,"height":1314,"@id":"https://giftcard.news/images/incomm-profiles-physical-digital-gift-card-shoppers-2022-research.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/#article","url":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/","headline":"InComm profiles physical and digital gift card shoppers in 2022 research","description":"InComm's June 2022 shopper profiles distinguish the audiences for physical and digital cards while identifying planned, repeat purchases across both groups.","datePublished":"2022-06-23T16:00:07.000Z","dateModified":"2022-06-23T16:00:07.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/incomm-profiles-physical-digital-gift-card-shoppers-2022-research.webp","contentUrl":"https://giftcard.news/images/incomm-profiles-physical-digital-gift-card-shoppers-2022-research.webp","width":1920,"height":1314,"@id":"https://giftcard.news/images/incomm-profiles-physical-digital-gift-card-shoppers-2022-research.webp#image"}],"articleSection":"Research & Trends","keywords":["InComm Payments"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/incomm-payments/#entity","name":"InComm Payments","url":"https://giftcard.news/company/incomm-payments/"}],"wordCount":161,"citation":["https://www.incomm.com/insights/know-your-physical-digital-gift-card-shopper/"],"author":[{"@id":"https://giftcard.news/author/daniel-brooks/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/#webpage","url":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/","name":"InComm profiles physical and digital gift card shoppers in 2022 research","description":"InComm's June 2022 shopper profiles distinguish the audiences for physical and digital cards while identifying planned, repeat purchases across both groups.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/#article"},"breadcrumb":{"@id":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/incomm-profiles-physical-digital-gift-card-shoppers-2022-research.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Research & Trends","item":"https://giftcard.news/research-trends/"},{"@type":"ListItem","position":3,"name":"InComm profiles physical and digital gift card shoppers in 2022 research","item":"https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/"}]}]} ```