Canonical URL: https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/ --- description: InComm's April 2022 report describes increased gifting of retailer and network-branded cards during 2021, with planned purchases and knowledge of the recipient shaping selection. title: InComm's 2021 shopper research finds rebound in gift card giving image: https://giftcard.news/images/social/v1/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving-7ebe9f92499c3d1a963dca2ae9ae1c00.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # InComm's 2021 shopper research finds rebound in gift card giving InComm's April 2022 report describes increased gifting of retailer and network-branded cards during 2021, with planned purchases and knowledge of the recipient shaping selection. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) April 26, 2022 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm's%202021%20shopper%20research%20finds%20rebound%20in%20gift%20card%20giving "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm's%202021%20shopper%20research%20finds%20rebound%20in%20gift%20card%20giving%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm's 2021 shopper research finds rebound in gift card giving](https://giftcard.news/images/variants/v1/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving-w900.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/)' consumer research indicates that giving gift cards recovered during 2021 after the first pandemic year. Published on April 26, 2022, the analysis compares shopper responses year over year for retailer-specific and network-branded prepaid cards. For closed-loop cards, the company reported a 14% increase in gifting to extended family following a decline in 2020\. Nearly half of respondents said their purchases were always planned and roughly another third said they were mostly planned; only 5% described them as mostly or entirely unplanned. Knowing the recipient's preferences was important to the choice. InComm said 88% considered knowledge of the person's preferred retailer, restaurant or service very or extremely important. It also reported that 87% felt very or extremely comfortable choosing a card for someone else, rising to 91% when choosing for immediate family. Respondents giving open-loop cards to others nearly quadrupled compared with 2020, according to the Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Fresearch-trends%2Fincomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e%2F) ## Sources and documents ExpandCollapse * [Putting the Gift Back in Gift Cards](https://www.incomm.com/insights/putting-the-gift-back-in-gift-cards/?utm%5Fsource=giftcard.news) — incomm.com ## In this article ### Companies * [InComm Payments](https://giftcard.news/company/incomm-payments/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm's%202021%20shopper%20research%20finds%20rebound%20in%20gift%20card%20giving "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm's%202021%20shopper%20research%20finds%20rebound%20in%20gift%20card%20giving%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/daniel-brooks/#person","name":"Daniel Brooks","url":"https://giftcard.news/author/daniel-brooks/","description":"Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.","jobTitle":"Journalist — Payments, Security & PCI DSS","image":{"@type":"ImageObject","url":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Daniel Brooks editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving.webp","contentUrl":"https://giftcard.news/images/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving.webp","width":900,"height":600,"@id":"https://giftcard.news/images/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/#article","url":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/","headline":"InComm's 2021 shopper research finds rebound in gift card giving","description":"InComm's April 2022 report describes increased gifting of retailer and network-branded cards during 2021, with planned purchases and knowledge of the recipient shaping selection.","datePublished":"2022-04-26T20:51:27.000Z","dateModified":"2022-04-26T20:51:27.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving.webp","contentUrl":"https://giftcard.news/images/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving.webp","width":900,"height":600,"@id":"https://giftcard.news/images/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving.webp#image"}],"articleSection":"Research & Trends","keywords":["InComm Payments"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/incomm-payments/#entity","name":"InComm Payments","url":"https://giftcard.news/company/incomm-payments/"}],"wordCount":295,"citation":["https://www.incomm.com/insights/putting-the-gift-back-in-gift-cards/"],"author":[{"@id":"https://giftcard.news/author/daniel-brooks/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/#webpage","url":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/","name":"InComm's 2021 shopper research finds rebound in gift card giving","description":"InComm's April 2022 report describes increased gifting of retailer and network-branded cards during 2021, with planned purchases and knowledge of the recipient shaping selection.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/#article"},"breadcrumb":{"@id":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/incomm-s-2021-shopper-research-finds-rebound-gift-card-giving.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Research & Trends","item":"https://giftcard.news/research-trends/"},{"@type":"ListItem","position":3,"name":"InComm's 2021 shopper research finds rebound in gift card giving","item":"https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/"}]}]} ```