Canonical URL: https://giftcard.news/research-trends/incomm-s-2023-study-finds-42-of-open-loop-gift-card-purchases-were-for-s-cccf5377e9bc/ --- description: InComm's research of 6,475 gift card shoppers in 2023 highlights convenience, budgeting and above-face-value spending among self-use consumers. title: InComm's 2023 study finds 42% of open-loop gift card purchases were for self-use image: https://giftcard.news/images/social/v1/incomm-s-2023-study-finds-42-open-loop-gift-card-purchases-self-ff3af6d97bd67ba4c9d8ab8e36760eda.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # InComm's 2023 study finds 42% of open-loop gift card purchases were for self-use InComm's research of 6,475 gift card shoppers in 2023 highlights convenience, budgeting and above-face-value spending among self-use consumers. By [Emma Carter](https://giftcard.news/author/emma-carter/) August 6, 2024 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2023-study-finds-42-of-open-loop-gift-card-purchases-were-for-s-cccf5377e9bc%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm's%202023%20study%20finds%2042%25%20of%20open-loop%20gift%20card%20purchases%20were%20for%20self-use "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2023-study-finds-42-of-open-loop-gift-card-purchases-were-for-s-cccf5377e9bc%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm's%202023%20study%20finds%2042%25%20of%20open-loop%20gift%20card%20purchases%20were%20for%20self-use%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-s-2023-study-finds-42-of-open-loop-gift-card-purchases-were-for-s-cccf5377e9bc%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm's 2023 study finds 42% of open-loop gift card purchases were for self-use](https://giftcard.news/images/variants/v1/incomm-s-2023-study-finds-42-open-loop-gift-card-purchases-self-w1251.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) found that 42% of open-loop gift card purchases were intended for the purchaser's own use in its 2023 research. The company discussed the findings in August 2024, drawing on 6,475 gift card shoppers surveyed across the four quarters of 2023. Convenience was the leading reason given for self-use. The research also identified money management and privacy as factors, including the desire to allocate a set amount for purchases without sharing details of a linked bank or credit card account at the point of sale. The average value of a card bought for self-use was $51.93, which InComm reported as 8.4% higher than the average for cards bought as gifts. That comparison concerns the value purchased on the card, Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. 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