Canonical URL: https://giftcard.news/research-trends/incomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb/ --- description: InComm’s 2023 research examines consumers buying open-loop gift cards for themselves and the categories where they redeem them. title: InComm study identifies convenience as a reason for self-purchased gift cards image: https://giftcard.news/images/social/v1/incomm-study-identifies-convenience-reason-self-purchased-gift-cards-6c3e4f2a1e20fb8dec5894e827108dc8.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # InComm study identifies convenience as a reason for self-purchased gift cards InComm’s 2023 research examines consumers buying open-loop gift cards for themselves and the categories where they redeem them. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) March 26, 2024 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20study%20identifies%20convenience%20as%20a%20reason%20for%20self-purchased%20gift%20cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20study%20identifies%20convenience%20as%20a%20reason%20for%20self-purchased%20gift%20cards%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![InComm Payments source illustration for InComm study identifies convenience as a reason for self-purchased gift cards](https://giftcard.news/images/variants/v1/incomm-study-identifies-convenience-reason-self-purchased-gift-cards-payments-source-illustration-w679.webp) Photo: Source: incomm.com [InComm Payments](https://giftcard.news/company/incomm-payments/) identified convenience as the most common reason consumers gave for buying open-loop gift cards for their own use. Published on March 26, 2024, the findings came from the company’s gift card research conducted during 2023\. InComm stated that the broader research involved 6,475 gift card shopper respondents. The company asked self-purchasers where they spent the value. Online shopping ranked first among the categories listed, followed by groceries, clothing, entertainment, and gaming or streaming. The findings concern network-branded, open-loop cards rather than cards restricted to an individual retailer. They also distinguish personal purchasing from the more familiar use of a gift card as a present for someone else. InComm’s recommendation to merchants was to consider this demand when stocking cards. The spending categories show how some customers use the products for planned purchases and ordinary shopping alongside gift occasions. ## Sources and documents ExpandCollapse * [Gift Cards for Personal Use](https://www.incomm.com/insights/gift-cards-for-self-use/?utm%5Fsource=giftcard.news) — InComm Payments ## In this article ### Companies * [InComm Payments](https://giftcard.news/company/incomm-payments/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=InComm%20study%20identifies%20convenience%20as%20a%20reason%20for%20self-purchased%20gift%20cards "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=InComm%20study%20identifies%20convenience%20as%20a%20reason%20for%20self-purchased%20gift%20cards%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fincomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. 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