Canonical URL: https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/ --- description: Fluz’s September 2026 case study describes seasonal Instacart campaigns, reporting full-year growth and changes in the mix of fall buyers. title: Fluz case study reports 126% growth in Instacart gift card volume image: https://giftcard.news/images/social/v1/fluz-case-study-reports-126-growth-instacart-gift-card-volume-6202eed6860d4913d701335126af491f.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Fluz case study reports 126% growth in Instacart gift card volume Fluz’s September 2026 case study describes seasonal Instacart campaigns, reporting full-year growth and changes in the mix of fall buyers. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 2, 2026 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Finstacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Fluz%20case%20study%20reports%20126%25%20growth%20in%20Instacart%20gift%20card%20volume "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Finstacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Fluz%20case%20study%20reports%20126%25%20growth%20in%20Instacart%20gift%20card%20volume%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Finstacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Instacart partnership graphic with a gold heart locket on a green background](https://giftcard.news/images/variants/v1/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic-w1024.webp) Fluz’s official graphic accompanying its Instacart case study. Photo: Fluz [Instacart](https://giftcard.news/company/instacart/) gift card volume on [Fluz](https://giftcard.news/company/fluz/) grew 126% from 2024 to 2025, according to a case study published by Fluz on September 2, 2026\. The platform described more than 17 campaigns since January 2024, organised around seasonal shopping occasions and its group cashback format. [\[S01\]](#article-source-1) ## Repeat campaigns and a changing buyer mix Fluz said its Instacart campaigns used a cashback rate that increased as more members committed. The company also reported a change in the composition of fall buyers: first-time Instacart purchasers on Fluz increased from 34% in 2024 to 45% in 2025\. Buyers returning after at least six months rose from 6% to 12%. [\[S01\]](#article-source-1) The data behind the story ### Reported share of Instacart fall campaign buyers on Fluz Figures reported by the company in its original case study. First Instacart purchase on FluzReturning after at least six months % Tap or hover for details. Select a series above to show or hide it. **Source:** [\[S01\]](#article-source-1) Original company case study Platform-specific buyer classifications reported by Fluz. First-time buyers on Fluz are not necessarily new Instacart customers. Absolute buyer counts are not disclosed. Explore the data table Scroll left or right to see all columns __Reported share of Instacart fall campaign buyers on Fluz (%)__ | Category | First Instacart purchase on Fluz | Returning after at least six months | | -------- | -------------------------------- | ----------------------------------- | | 2024 | 34% | 6% | | 2025 | 45% | 12% | These categories answer an acquisition question at the distribution-channel level. Someone buying an Instacart card through Fluz for the first time may already use Instacart elsewhere. The figures cannot establish customer acquisition for the retailer without connecting the purchase to the recipient’s wider history. ## What a gift card campaign can demonstrate A seasonal offer can draw attention to a prepaid product at a moment when customers already expect to spend. Repeating the campaign also gives the operator a way to examine whether subsequent buyers are new to that channel, returning after an absence or already frequent purchasers. That makes cohort definitions as important as the headline growth rate. A rising share of first-time channel buyers describes the mix of participants. It does not, on its own, show the number of additional customers, their later spending or the profit attributable to the campaign. ## Evidence and boundaries The case study provides no absolute sales totals or buyer counts. Its growth and cohort figures are company-reported results, without a published control group. [\[S01\]](#article-source-1) The full-year volume comparison and the fall buyer shares cover different measurement windows and should not be combined into a single performance calculation. For brands and rewards distributors, the useful takeaway is to connect campaign reporting to a clearly defined commercial objective. Card sales, recipient use, channel acquisition and retailer acquisition are related stages, but each calls for a different measure. The Fluz figures describe activity within its own channel. ## Sources and documents ExpandCollapse * [\[S01\] Instacart campaign case study, September 2, 2026](https://fluz.app/us/the-better-it-worked-the-bigger-it-got-the-instacart-story?utm%5Fsource=giftcard.news) — Fluz ## In this article ### Companies * [Fluz](https://giftcard.news/company/fluz/) * [Instacart](https://giftcard.news/company/instacart/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Finstacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Fluz%20case%20study%20reports%20126%25%20growth%20in%20Instacart%20gift%20card%20volume "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Finstacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Fluz%20case%20study%20reports%20126%25%20growth%20in%20Instacart%20gift%20card%20volume%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Finstacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic.webp","contentUrl":"https://giftcard.news/images/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic.webp","width":1024,"height":636,"caption":"Fluz’s official graphic accompanying its Instacart case study.","@id":"https://giftcard.news/images/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/#article","url":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/","headline":"Fluz case study reports 126% growth in Instacart gift card volume","description":"Fluz’s September 2026 case study describes seasonal Instacart campaigns, reporting full-year growth and changes in the mix of fall buyers.","datePublished":"2026-09-02T18:09:33.000Z","dateModified":"2026-09-02T18:09:33.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic.webp","contentUrl":"https://giftcard.news/images/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic.webp","width":1024,"height":636,"caption":"Fluz’s official graphic accompanying its Instacart case study.","@id":"https://giftcard.news/images/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic.webp#image"}],"articleSection":"Research & Trends","keywords":["Fluz","Instacart"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/fluz/#entity","name":"Fluz","url":"https://giftcard.news/company/fluz/"},{"@type":"Organization","@id":"https://giftcard.news/company/instacart/#entity","name":"Instacart","url":"https://giftcard.news/company/instacart/"}],"wordCount":415,"citation":["https://fluz.app/us/the-better-it-worked-the-bigger-it-got-the-instacart-story"],"author":[{"@id":"https://giftcard.news/author/suzie-elis/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/#webpage","url":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/","name":"Fluz case study reports 126% growth in Instacart gift card volume","description":"Fluz’s September 2026 case study describes seasonal Instacart campaigns, reporting full-year growth and changes in the mix of fall buyers.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/#article"},"breadcrumb":{"@id":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/fluz-case-study-reports-126-growth-instacart-gift-card-volume-partnership-graphic.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Research & Trends","item":"https://giftcard.news/research-trends/"},{"@type":"ListItem","position":3,"name":"Fluz case study reports 126% growth in Instacart gift card volume","item":"https://giftcard.news/research-trends/instacart-sees-significant-growth-in-gift-card-volume-on-fluz-182c098e1ef7/"}]}]} ```