Canonical URL: https://giftcard.news/research-trends/ipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912/ --- description: A 2016 commentary discusses mobile banking expectations and the role of APIs in electronic gift card experiences. title: Virtual Incentives Connects Ipsos’s Digital Finance Findings to Reward Delivery image: https://giftcard.news/images/social/v1/virtual-incentives-connects-ipsos-s-digital-finance-findings-reward-delivery-ea0cd34725b0e29b2d284c476a115bc0.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Virtual Incentives Connects Ipsos’s Digital Finance Findings to Reward Delivery A 2016 commentary discusses mobile banking expectations and the role of APIs in electronic gift card experiences. By [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 16, 2016 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20Connects%20Ipsos%E2%80%99s%20Digital%20Finance%20Findings%20to%20Reward%20Delivery "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20Connects%20Ipsos%E2%80%99s%20Digital%20Finance%20Findings%20to%20Reward%20Delivery%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Ipsos Report Highlights Growing Importance of Digital Technology in Finance Sector](https://giftcard.news/images/variants/v1/virtual-incentives-connects-ipsos-s-digital-finance-findings-reward-delivery-source-image-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) has drawn on Ipsos MORI’s May 2016 Future of Money report to discuss expectations for digital financial services. Its August 16, 2016 commentary refers to work by [Paul Stamper](https://giftcard.news/person/paul-stamper/), then head of financial services at Ipsos MORI, on the effect of mobile access and customer demand. The commentary cites a finding that 55% of people under 24 used mobile banking. Virtual Incentives uses that observation to discuss demand for services that are straightforward to Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F) ## Sources and documents ExpandCollapse * [Ipsos Report: The Future of Finance in a Digital World](https://www.virtualincentives.com/ipsos-report-the-future-of-finance-in-a-digital-world/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) ### People * [Paul Stamper](https://giftcard.news/person/paul-stamper/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20Connects%20Ipsos%E2%80%99s%20Digital%20Finance%20Findings%20to%20Reward%20Delivery "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20Connects%20Ipsos%E2%80%99s%20Digital%20Finance%20Findings%20to%20Reward%20Delivery%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) About the author ## [Maya Bennett](https://giftcard.news/author/maya-bennett/) Journalist — Rewards & Loyalty Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/maya-bennett/#person","name":"Maya Bennett","url":"https://giftcard.news/author/maya-bennett/","description":"Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.","jobTitle":"Journalist — Rewards & 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