Canonical URL: https://giftcard.news/research-trends/kt-alpha-online-choice-voucher-sales-growth/ --- description: Giftishow Biz's latest monthly sales comparison points to growing demand for vouchers that let recipients choose a points programme. title: KT Alpha reports 63% growth in online choice-voucher sales image: https://giftcard.news/images/social/v1/kt-alpha-reports-63-growth-online-choice-voucher-sales-72b1162cf786eea8fb29937a91fb049a.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # KT Alpha reports 63% growth in online choice-voucher sales Giftishow Biz's latest monthly sales comparison points to growing demand for vouchers that let recipients choose a points programme. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 14, 2026 2 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fkt-alpha-online-choice-voucher-sales-growth%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=KT+Alpha+reports+63%25+growth+in+online+choice-voucher+sales&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fkt-alpha-online-choice-voucher-sales-growth%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=KT+Alpha+reports+63%25+growth+in+online+choice-voucher+sales+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fkt-alpha-online-choice-voucher-sales-growth%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![A customer holds a payment card at a restaurant checkout](https://giftcard.news/images/variants/v1/kt-alpha-reports-63-growth-online-choice-voucher-sales-customer-holds-payment-w1280.webp) Illustrative card payment scene. The photograph does not depict KT Alpha vouchers. Photo: SpotOn / Unsplash [KT Alpha](https://giftcard.news/company/kt-alpha/) says average monthly sales of its online choice voucher rose 63% in the latest three months compared with the product's first three months on sale. The September 14 company release [\[S01\]](#article-source-1) reports performance for an existing Giftishow Biz product, launched in November 2025\. Recipients can convert the voucher into points with Naver Pay, L.POINT or H.Point, choosing where to direct the reward after receiving it. The comparison measures sales value, rather than the number of vouchers or purchasing businesses. KT Alpha did not specify the exact dates of the latest three-month period or disclose absolute sales figures, limiting what the percentage says about the product's scale. Giftishow Biz is the company's bulk mobile-voucher service for corporate customers. Its wider choice range also includes vouchers exchangeable for paper retail certificates and balances usable across selected supermarket chains. These products broaden recipients' spending options beyond a single prescribed brand. The release separately reports growth in gifts ordered for physical delivery. That category's 118% increase compares the 2026 Lunar New Year season with Chuseok 2025 and should not be read as the growth rate for online gift vouchers. Within the separate physical-delivery gift category for Lunar New Year 2026, KT Alpha reports Korean beef at 43.9% of sales, deliverable paper gift certificates at 40.6%, and desserts such as rice cakes and cakes at 9.0%. These three categories describe a partial sales mix for delivered gifts; they do not explain the 63% online-voucher comparison or establish substitution between the products. [\[S01\]](#article-source-1) The data behind the story ### KT Alpha delivered-gift sales mix Selected categories during Lunar New Year 2026, separate from online choice vouchers. Share of delivered-gift sales % of category sales Tap or hover for details. All values are also available in the data table. Source KT Alpha September14 original disclosure The three disclosed categories sum to 93.5%, so this is a partial mix. It concerns physical-delivery gifts, not the online voucher’s 63% growth. Exact seasonal boundaries, absolute sales and an independent audit are not disclosed. Show data tableHide data table Scroll left or right to see all columns __KT Alpha delivered-gift sales mix (% of category sales)__ | Category | Share of delivered-gift sales | | ----------------------- | ----------------------------- | | Korean beef | 43.9 % of category sales | | Paper gift certificates | 40.6 % of category sales | | Desserts | 9.0 % of category sales | ## In this article ### Companies * [KT Alpha](https://giftcard.news/company/kt-alpha/) ### Sources and documents * [\[S01\] Original primary announcement](https://www.ktalpha.com/pr/prChannel?idx=34171&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — KT Alpha Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fkt-alpha-online-choice-voucher-sales-growth%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=KT+Alpha+reports+63%25+growth+in+online+choice-voucher+sales&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fkt-alpha-online-choice-voucher-sales-growth%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=KT+Alpha+reports+63%25+growth+in+online+choice-voucher+sales+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fkt-alpha-online-choice-voucher-sales-growth%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) News ### [InComm’s holiday survey puts gift cards first in U.S. purchase plans](https://giftcard.news/research-trends/incomm-2026-holiday-gift-card-purchase-plans/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 21, 2026 5 min [Research & Trends](https://giftcard.news/research-trends/) News ### [Gift cards lead NRF’s 2026 holiday wish list at 47%](https://giftcard.news/research-trends/nrf-2026-holiday-gift-card-wish-list/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 20, 2026 3 min [Research & Trends](https://giftcard.news/research-trends/) News ### [iGift’s three-brand index records a lower Roblox discount in week 42](https://giftcard.news/research-trends/igift-week42-2026-gift-card-discount-index/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 19, 2026 4 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Oliver Reed editorial profile.","@id":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Oliver Reed, Gift Card News","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/kt-alpha-reports-63-growth-online-choice-voucher-sales-customer-holds-payment.webp","contentUrl":"https://giftcard.news/images/kt-alpha-reports-63-growth-online-choice-voucher-sales-customer-holds-payment.webp","width":1920,"height":1440,"caption":"Illustrative card payment scene. 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