Canonical URL: https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/ --- description: The market research industry is expected to have a big year, with a focus on fraud prevention and efficient survey fielding and payment distribution. title: Virtual Incentives: Survey Fraud and Global Reward Delivery at ESOMAR 2022 image: https://giftcard.news/images/social/v1/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-8bc57e95c9f4b1fe2ea3788ec083e1b4.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Virtual Incentives: Survey Fraud and Global Reward Delivery at ESOMAR 2022 The market research industry is expected to have a big year, with a focus on fraud prevention and efficient survey fielding and payment distribution. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 28, 2022 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmarket-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Survey%20Fraud%20and%20Global%20Reward%20Delivery%20at%20ESOMAR%202022 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmarket-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Survey%20Fraud%20and%20Global%20Reward%20Delivery%20at%20ESOMAR%202022%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmarket-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Market Research Industry Expected to Have a Big Year with Focus on Fraud Prevention and Efficient Payments](https://giftcard.news/images/variants/v1/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market-w1280.webp) Photo: Source: virtualincentives.com Survey fraud and the operational cost of international incentives were central themes in [Virtual Incentives](https://giftcard.news/company/virtual-incentives/)' recap of ESOMAR Congress 2022 in Toronto. Published on September 28, 2022, the account describes how researchers were balancing respondent checks with a manageable reward-delivery process. The company attended a panel titled 'Freeze, Fraudster! Keeping up with the evolving methods of survey imposters', which featured leading data quality experts and former fraudsters. The panelists described the never-ending arms race between the good guys trying to verify respondents' identities and the fraudsters finding workarounds to get around the latest checks. The article notes that the industry needs to incorporate intrinsic security and fraud-prevention tools in every step of the process. Virtual Incentives believes that the engagement created by the payment of an incentive plays a key role in this, and they have features that turn the delivery of an incentive into an effective fraud-reducing step in the participant journey. Another challenge that came up in conversations with market research leaders was how to make the process of fielding surveys and distributing payments more efficient and cost-effective, particularly when targeting international respondents. Many organizations start with one payment type or provider, such as gift cards, and as their programs become more complex, they decide to offer more rewards from additional providers. In the 2022 account, Virtual Incentives said its platform offered digital and physical payment choices from more than 4,000 brands. It argued that consolidating rewards could reduce the administrative work created by adding separate providers for gift cards, prepaid cards and cash. The company identified incentive delivery itself as a potential stage for fraud controls, alongside checks used during respondent recruitment and survey participation. Its broader recommendation was to consider security and reward fulfilment as parts of the same participant journey. ## Sources and documents ExpandCollapse * [The Market Research Industry is Primed for a Big Year](https://www.virtualincentives.com/thank-you-toronto-what-we-learned-from-esomar-congress-2022/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmarket-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%3A%20Survey%20Fraud%20and%20Global%20Reward%20Delivery%20at%20ESOMAR%202022 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmarket-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%3A%20Survey%20Fraud%20and%20Global%20Reward%20Delivery%20at%20ESOMAR%202022%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmarket-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Oliver Reed editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market.webp","contentUrl":"https://giftcard.news/images/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market.webp","width":1920,"height":1441,"@id":"https://giftcard.news/images/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/#article","url":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/","headline":"Virtual Incentives: Survey Fraud and Global Reward Delivery at ESOMAR 2022","description":"The market research industry is expected to have a big year, with a focus on fraud prevention and efficient survey fielding and payment distribution.","datePublished":"2022-09-28T20:42:59.000Z","dateModified":"2022-09-28T20:42:59.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market.webp","contentUrl":"https://giftcard.news/images/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market.webp","width":1920,"height":1441,"@id":"https://giftcard.news/images/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market.webp#image"}],"articleSection":"Research & Trends","keywords":["Virtual Incentives"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/virtual-incentives/#entity","name":"Virtual Incentives","url":"https://giftcard.news/company/virtual-incentives/"}],"wordCount":295,"citation":["https://www.virtualincentives.com/thank-you-toronto-what-we-learned-from-esomar-congress-2022/"],"author":[{"@id":"https://giftcard.news/author/oliver-reed/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/#webpage","url":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/","name":"Virtual Incentives: Survey Fraud and Global Reward Delivery at ESOMAR 2022","description":"The market research industry is expected to have a big year, with a focus on fraud prevention and efficient survey fielding and payment distribution.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/#article"},"breadcrumb":{"@id":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/virtual-incentives-survey-fraud-global-reward-delivery-esomar-2022-source-image-market.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Research & Trends","item":"https://giftcard.news/research-trends/"},{"@type":"ListItem","position":3,"name":"Virtual Incentives: Survey Fraud and Global Reward Delivery at ESOMAR 2022","item":"https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/"}]}]} ```