Canonical URL: https://giftcard.news/research-trends/mastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386/ --- description: Mastercard and The Harris Poll examine value, AI gift discovery, physical stores, ecommerce and resale shopping among UAE consumers. title: Mastercard UAE 2025 Survey: Gift Shopping, AI and Omnichannel Retail image: https://giftcard.news/images/social/v1/mastercard-uae-2025-survey-gift-shopping-ai-omnichannel-retail-c489d7d47a3810985139ad6f854cb53a.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Mastercard UAE 2025 Survey: Gift Shopping, AI and Omnichannel Retail Mastercard and The Harris Poll examine value, AI gift discovery, physical stores, ecommerce and resale shopping among UAE consumers. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) December 18, 2025 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20UAE%202025%20Survey%3A%20Gift%20Shopping%2C%20AI%20and%20Omnichannel%20Retail "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20UAE%202025%20Survey%3A%20Gift%20Shopping%2C%20AI%20and%20Omnichannel%20Retail%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Mastercard logo from the original source article](https://giftcard.news/images/variants/v1/mastercard-uae-2025-survey-gift-shopping-ai-omnichannel-retail-logo-original-source-w1200.webp) Photo: Source: newsroom.mastercard.com Value for money was a gift-buying priority for 80% of UAE respondents in [Mastercard](https://giftcard.news/company/mastercard/)’s Consumer Shopper Snapshot 2025, released on December 18\. The Harris Poll survey covered more than 4,000 adults across four markets, including over 1,000 in the UAE. The UAE findings show shoppers combining channels and planning around promotions: 74% timed purchases for major sale days, 90% turned to physical stores and 87% bought gifts through ecommerce marketplaces. Mastercard’s [Gina Petersen-Skyrme](https://giftcard.news/person/gina-petersen-skyrme/), SVP and Country Manager for the UAE and Oman, described earlier planning and more deliberate spending as themes in the results. ## AI, resale and social-commerce shopping AI featured in holiday preparation, with 61% using it to help with purchases and 57% relying on it for gift Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Fresearch-trends%2Fmastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386%2F) ## Sources and documents ExpandCollapse * [Mastercard Consumer Shopper Snapshot 2025 reveals growing shift towards intentional holiday shopping in UAE](https://newsroom.mastercard.com/news/eemea/en/newsroom/press-releases/en/2025-1/december/mastercard-consumer-shopper-snapshot-2025-reveals-growing-shift-towards-intentional-holiday-shopping-in-uae/?utm%5Fsource=giftcard.news) — newsroom.mastercard.com ## In this article ### Companies * [Mastercard](https://giftcard.news/company/mastercard/) ### People * [Gina Petersen-Skyrme](https://giftcard.news/person/gina-petersen-skyrme/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20UAE%202025%20Survey%3A%20Gift%20Shopping%2C%20AI%20and%20Omnichannel%20Retail "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20UAE%202025%20Survey%3A%20Gift%20Shopping%2C%20AI%20and%20Omnichannel%20Retail%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-consumer-shopper-snapshot-2025-reveals-shift-towards-intentio-403d7972a386%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/daniel-brooks/#person","name":"Daniel Brooks","url":"https://giftcard.news/author/daniel-brooks/","description":"Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.","jobTitle":"Journalist — Payments, Security & PCI 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