Canonical URL: https://giftcard.news/research-trends/mastercard-holiday-shopping-survey-shows-consumers-prefer-online-shoppin-22b0f98aaf22/ --- description: Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting. title: Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes image: https://giftcard.news/images/social/v1/mastercard-2021-survey-holiday-shopping-gift-cards-support-causes-f780b86139b85eb581baf799aab5602d.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes [Research & Trends](https://giftcard.news/research-trends/) News # Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting. By [Emma Carter](https://giftcard.news/author/emma-carter/) Published: December 16, 2021 at 12:00 AM 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-holiday-shopping-survey-shows-consumers-prefer-online-shoppin-22b0f98aaf22%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%202021%20Survey%3A%20Holiday%20Shopping%20and%20Gift%20Cards%20That%20Support%20Causes "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-holiday-shopping-survey-shows-consumers-prefer-online-shoppin-22b0f98aaf22%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%202021%20Survey%3A%20Holiday%20Shopping%20and%20Gift%20Cards%20That%20Support%20Causes%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmastercard-holiday-shopping-survey-shows-consumers-prefer-online-shoppin-22b0f98aaf22%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Mastercard logo from the original source article](https://giftcard.news/images/variants/v1/mastercard-2021-survey-holiday-shopping-gift-cards-support-causes-logo-original-source-w1200.webp) Photo: Source: newsroom.mastercard.com [Mastercard](https://giftcard.news/company/mastercard/) announced on December 16, 2021, the results of its holiday shopping survey, which shows that consumers prefer online shopping and gift cards that give back this season. According to the survey, 56% of shoppers are continuing to prioritize online shopping this holiday season, citing waiting in lines, finding parking, and items being out of stock as primary reasons. The survey also shows that nearly half of shoppers say they’re more likely to give gift cards this year, and two thirds say they are focused on charitable and cause-related giving. Gift cards are the most popular gift for parents/grandparents, siblings, other relatives, and best friends. Twenty percent of shoppers would like a gift that gives back to Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? 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