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---
description: Miconex reports €200,000 in Grá Macroom card sales and over 3,300 in-store transactions. Its five-month sales period has no stated end date.
title: Miconex reports €200,000 in Grá Macroom gift-card sales
image: https://giftcard.news/images/social/v1/miconex-reports-200-000-gra-macroom-gift-card-sales-8ad4f7f0211b44e779f90c03a0893ddf.jpg
---

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# Miconex reports €200,000 in Grá Macroom gift-card sales

Miconex reports €200,000 in Grá Macroom gift-card sales and more than 3,300 in-store transactions, while leaving the five-month measurement period undefined.

By [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 24, 2026 4 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) 

Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmiconex-gra-macroom-gift-card-sales-milestone%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Miconex+reports+%E2%82%AC200%2C000+in+Gr%C3%A1+Macroom+gift-card+sales&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmiconex-gra-macroom-gift-card-sales-milestone%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Miconex+reports+%E2%82%AC200%2C000+in+Gr%C3%A1+Macroom+gift-card+sales+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmiconex-gra-macroom-gift-card-sales-milestone%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") 

![Macroom Business Association chairperson Killian Lynch holding a Grá Macroom gift-card display outside his business](https://giftcard.news/images/variants/v1/miconex-reports-200-000-gra-macroom-gift-card-sales-business-association-chairperson-w1280.webp) 

 Killian Lynch, chairperson of Macroom Business Association, with the Grá Macroom Gift Card. Photo: Miconex 

[Miconex](https://giftcard.news/company/miconex/) has reported €200,000 in sales of the Grá Macroom Gift Card, giving the County Cork programme an early measure of the value directed into its local merchant network. The technology provider's June 24 disclosure also reported more than 3,300 in-store transactions across a programme accepted by over 100 businesses in Macroom and neighbouring villages. [\[S01\]](#article-source-1)

The figures are company-reported and describe different parts of the gift-card cycle. Card sales measure value purchased for future use; transactions show occasions on which cards were used in stores. The disclosure does not provide a total value for all redemptions, so the two figures cannot establish how much purchased value remains unspent.

## The five-month period is not fully defined

Miconex describes the €200,000 milestone as having been reached in five months and dates the programme's launch to October 2025\. Its June statement does not identify the end of that five-month measurement period. The results therefore should not be read as sales during the five months ending in June, or as a complete total from launch through June 24\. [\[S01\]](#article-source-1)

The starting value is also explicitly attributed: Miconex quotes local retailer Ronan Cooney describing sales moving from EUR0 to EUR200,000 in five months. The chart reproduces those reported endpoints without assigning a calendar end date or estimating a monthly trajectory. [\[S01\]](#article-source-1)

The data behind the story 

### Provider-reported five-month sales endpoints

Quoted starting sales and the announced milestone; calendar boundaries unspecified.

 EUR card sales 

EUR card sales

Tap or hover for details. All values are also available in the data table.

Source 

Miconex June 24 release, Ronan Cooney quotation [\[S01\]](#article-source-1)

Company-published quotation, not independently audited transaction data. The exact five-month period is not defined. No monthly trajectory, current monthly rate or additional local economic output is inferred.

Show data tableHide data table 

Scroll left or right to see all columns 

__Provider-reported five-month sales endpoints (EUR card sales)__
| Category                      | EUR card sales         |
| ----------------------------- | ---------------------- |
| Quoted starting sales         | 0 EUR card sales       |
| Reported five-month milestone | 200,000 EUR card sales |

That missing boundary limits comparisons with other local-card programmes. It also makes it inappropriate to turn the figure into a current monthly sales rate. The news is the operator's published milestone disclosure; its timing does not resolve the exact period covered by the underlying sales.

## A card linking the town and nearby villages

Backed by [Macroom Business Association](https://giftcard.news/organization/macroom-business-association/), Grá Macroom replaced a paper voucher with physical and digital cards and extended the programme to surrounding Lee Valley communities. Participating businesses include shops, restaurants, hotels, salons and services. [\[S01\]](#article-source-1)

[Miconex](https://giftcard.news/company/miconex/) supplies the technology through its Town & City Gift Cards network. The company says redemption takes place in person, while buyers can purchase cards online or through local outlets. This separates distribution from spending: a card can be bought remotely, but its value is directed to participating local premises. [\[S01\]](#article-source-1)

The release names five places to purchase cards in person: Killian Auctioneers and Connections in Macroom, Cooney’s Garage in Coachford, Dromeys Centra in Ballymakeera and Daybreak in Ballingeary. This is a dated distribution list, separate from the much larger acceptance network. [\[S01\]](#article-source-1)

The data behind the story 

### Named in-person purchase outlets by place

Counts from the June 24 announcement’s five-outlet list.

 listed purchase outlets 

listed purchase outlets

Tap or hover for details. All values are also available in the data table.

Source 

Miconex June 24 release [\[S01\]](#article-source-1)

Card purchase outlets, not all accepting businesses or transaction shares. The list is from June 24 and is not presented as a complete October network census.

Show data tableHide data table 

Scroll left or right to see all columns 

__Named in-person purchase outlets by place (listed purchase outlets)__
| Category     | listed purchase outlets   |
| ------------ | ------------------------- |
| Macroom      | 2 listed purchase outlets |
| Coachford    | 1 listed purchase outlets |
| Ballymakeera | 1 listed purchase outlets |
| Ballingeary  | 1 listed purchase outlets |

## Employers can be buyers and accepting merchants

[The Castle Hotel](https://giftcard.news/company/the-castle-hotel/) illustrates both sides of that model. Manager [Rory Buckley](https://giftcard.news/person/rory-buckley/) said the hotel had bought €13,000 of local cards for staff rewards and received about €9,000 in card spending over a five-month period. These are separate purchase and redemption figures for one participant, not an independently measured net contribution to the local economy. [\[S01\]](#article-source-1)

For a participating employer, buying the cards places reward spending within the local network. For an accepting business, they provide another way to receive payment from recipients. A business can occupy both roles, which helps explain the organisers' focus on corporate purchasing alongside consumer gifting.

A separate statutory framework helps explain the employer channel. Revenue’s Small Benefit Exemption manual sets a cumulative annual limit per employee of EUR1,000 for 2022–2024 and EUR1,500 for 2025–2029\. The later rule permits up to five qualifying non-cash benefits, with no salary sacrifice or cash redemption and reporting on or before the award date. These conditions do not make every card or employer award automatically eligible. [\[S02\]](#article-source-2)

The data behind the story 

### Annual small-benefit limits for qualifying employee awards

Cumulative non-cash benefit limit per employee per tax year.

 EUR per employee per year 

EUR per employee per year

Tap or hover for details. All values are also available in the data table.

Source 

Revenue Tax and Duty Manual 05-01-01e, page 5 [\[S02\]](#article-source-2)

Statutory limits, not actual Macroom purchases, tax savings or hotel return on investment. The earlier rule allowed two benefits; the later rule permits five. Eligibility conditions and reporting obligations apply to each employer’s actual awards.

Show data tableHide data table 

Scroll left or right to see all columns 

__Annual small-benefit limits for qualifying employee awards (EUR per employee per year)__
| Category       | EUR per employee per year       |
| -------------- | ------------------------------- |
| 2022–2024 rule | 1,000 EUR per employee per year |
| 2025–2029 rule | 1,500 EUR per employee per year |

Macroom Business Association chairperson [Killian Lynch](https://giftcard.news/person/killian-lynch/) said the association intended to build on the reported sales. The disclosure provides evidence of card purchases and use, but no independent impact study or comparison with spending that would have occurred without the programme. Its €200,000 headline is a sales milestone, not a demonstrated increase of the same amount in the area's overall economy. [\[S01\]](#article-source-1)

## In this article

### Companies

* [Miconex](https://giftcard.news/company/miconex/)
* [The Castle Hotel](https://giftcard.news/company/the-castle-hotel/)

### People

* [Killian Lynch](https://giftcard.news/person/killian-lynch/)
* [Rory Buckley](https://giftcard.news/person/rory-buckley/)

### Organizations

* [Macroom Business Association](https://giftcard.news/organization/macroom-business-association/)

### Sources and documents

* [\[S01\] Miconex discloses Grá Macroom gift-card sales and transaction figures, June 24, 2026](https://mi-cnx.com/news/gr%C3%A1-macroom-gift-card-hits-200000-in-sales-in-5-months?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Miconex
* [\[S02\] Small Benefit Exemption, official monetary limits and employer conditions](https://www.revenue.ie/en/tax-professionals/tdm/income-tax-capital-gains-tax-corporation-tax/part-05/05-01-01e.pdf?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Revenue, Ireland

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![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) 

About the author

## [Oliver Reed](https://giftcard.news/author/oliver-reed/)

Journalist — Industry Deals & Research

Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.

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