Canonical URL: https://giftcard.news/research-trends/millennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6/ --- description: Virtual Incentives’ 2021 research found that almost half of millennial respondents preferred receiving virtual gift cards or virtual Visa cards. title: Virtual Incentives Reports Millennial Preferences for Virtual Rewards in 2021 image: https://giftcard.news/images/social/v1/virtual-incentives-reports-millennial-preferences-rewards-2021-64ca90f9b2688728c73e58f9f3768021.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Virtual Incentives Reports Millennial Preferences for Virtual Rewards in 2021 Virtual Incentives’ 2021 research found that almost half of millennial respondents preferred receiving virtual gift cards or virtual Visa cards. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 15, 2021 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20Reports%20Millennial%20Preferences%20for%20Virtual%20Rewards%20in%202021 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20Reports%20Millennial%20Preferences%20for%20Virtual%20Rewards%20in%202021%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Millennials Prefer Virtual Gift Cards for Holiday Gifts, Research Finds](https://giftcard.news/images/variants/v1/virtual-incentives-reports-millennial-preferences-rewards-2021-source-image-millennials-prefer-gift-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) reported strong interest in virtual holiday rewards among millennials in research discussed on December 15, 2021\. The company said almost half of millennial respondents preferred receiving virtual gift cards or virtual [Visa](https://giftcard.news/company/visa/) cards, while nearly 40% preferred giving them. The findings came from a ten-question [Google](https://giftcard.news/company/google/) Consumer survey of US adults aged over 18\. Virtual Incentives reported the millennial results as part of its advice to employers selecting rewards for the 2021 holiday season. According to the company, 30% preferred receiving instant rebates or incentives virtually, and 40% considered virtual incentives important to Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. [ Continue with LinkedIn ](https://giftcard.news/api/reader/auth/linkedin/?returnTo=%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F)[ Continue with Google ](https://giftcard.news/api/reader/auth/google/?returnTo=%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F)[ Continue with Facebook ](https://giftcard.news/api/reader/auth/facebook/?returnTo=%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F) No payment required. Newsletter signup is optional. [Already registered? Sign in](https://giftcard.news/login/?returnTo=%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F) ## Sources and documents ExpandCollapse * [What Gifts Your Millennial Employees Really Want This Holiday Season](https://www.virtualincentives.com/what-gifts-your-millennial-employees-really-want-this-holiday-season/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Google](https://giftcard.news/company/google/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) * [Visa](https://giftcard.news/company/visa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20Reports%20Millennial%20Preferences%20for%20Virtual%20Rewards%20in%202021 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20Reports%20Millennial%20Preferences%20for%20Virtual%20Rewards%20in%202021%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fmillennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? A State-by-State Guide](https://giftcard.news/research-trends/can-you-cash-out-your-gift-card-state-by-state-guide/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 79 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated 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