Canonical URL: https://giftcard.news/research-trends/neocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed/ --- description: The partners compare a mailed cash incentive with a physical card linked to digital rewards, examining survey recruitment and program costs. title: NeoCurrency, NPC and Ipsos Study Digital Reward Cards for Survey Recruitment image: https://giftcard.news/images/social/v1/neocurrency-npc-ipsos-study-digital-reward-cards-survey-recruitment-644c0eb8ded555093126932d2dae0d2a.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # NeoCurrency, NPC and Ipsos Study Digital Reward Cards for Survey Recruitment The partners compare a mailed cash incentive with a physical card linked to digital rewards, examining survey recruitment and program costs. By [Emma Carter](https://giftcard.news/author/emma-carter/) November 13, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fneocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%2C%20NPC%20and%20Ipsos%20Study%20Digital%20Reward%20Cards%20for%20Survey%20Recruitment "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fneocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%2C%20NPC%20and%20Ipsos%20Study%20Digital%20Reward%20Cards%20for%20Survey%20Recruitment%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fneocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![NeoCurrency article image for NeoCurrency, NPC and Ipsos explore digital reward cards in survey mailings](https://giftcard.news/images/variants/v1/neocurrency-npc-ipsos-study-digital-reward-cards-survey-recruitment-article-image-explore-w209.webp) Photo: Source: neocurrency.com [NeoCurrency](https://giftcard.news/company/neocurrency/), mailing specialist [NPC](https://giftcard.news/company/npc/) and [Ipsos KnowledgePanel](https://giftcard.news/company/ipsos/) are exploring whether a physical card linked to digital rewards can improve household survey recruitment. In an account published on November 13, 2025, NeoCurrency described a comparison between a $1 cash incentive visible through an envelope window and a $5 Reward Choice card. Recipients of the card could scan a QR code and select a reward from more than 100 brands. The approach retains a physical incentive in the mailing while adding information about activation, brand selection and redemption timing. Your free reader account ## Continue reading for free. Create your account or sign in to get unlimited access. 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Sign in](https://giftcard.news/login/?returnTo=%2Fresearch-trends%2Fneocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed%2F) ## Sources and documents ExpandCollapse * [NeoCurrency, NPC and Ipsos explore digital reward cards in survey mailings](https://neocurrency.com/how-neocurrency-is-modernizing-survey-engagement/?utm%5Fsource=giftcard.news) — neocurrency.com ## In this article ### Companies * [Ipsos](https://giftcard.news/company/ipsos/) * [NPC](https://giftcard.news/company/npc/) * [NeoCurrency](https://giftcard.news/company/neocurrency/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fneocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=NeoCurrency%2C%20NPC%20and%20Ipsos%20Study%20Digital%20Reward%20Cards%20for%20Survey%20Recruitment "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fneocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=NeoCurrency%2C%20NPC%20and%20Ipsos%20Study%20Digital%20Reward%20Cards%20for%20Survey%20Recruitment%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fneocurrency-npc-and-ipsos-explore-digital-reward-cards-in-survey-mailing-d73d0cde04ed%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? 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