Canonical URL: https://giftcard.news/research-trends/page/10/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 10 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 10 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [ezeprepaid: Digital Access and Personalization in the 2024 Rewards Outlook](https://giftcard.news/research-trends/business-rewards-programs-to-focus-on-personalization-and-sustainability-ca4b3e88bfed/) Business rewards programs are expected to focus on personalization, technology, and sustainability in 2024. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 15, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Torpago Recommends Gift Card Survey Incentives for Community Banks](https://giftcard.news/research-trends/torpago-gift-card-incentives-for-community-bank-customer-experience-impr-99c716626f8e/) Torpago suggests a $20 Amazon gift card as a survey incentive, alongside journey analysis and service promises that reflect community banks' actual operations. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 10, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Espresa Links Lifestyle Spending Accounts With Employee Wellbeing Support](https://giftcard.news/research-trends/espresa-recommends-strategies-to-support-employee-mental-health-and-prev-cf2a987cf719/) Espresa outlines how flexible schedules, lifestyle spending accounts and care benefits can support employees facing workload and personal pressures. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) December 27, 2023 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa's Cyber Week 2023 gift card data shows distinct UK and US merchant choices](https://giftcard.news/research-trends/runa-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0/) John Lewis and Marks & Spencer led Runa's UK Cyber Week list, while Apple and Amazon led the US list in its review of 2023 gift card redemption. [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 21, 2023 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm research highlights digital gift cards for remote gifting and business rewards](https://giftcard.news/research-trends/incomm-research-highlights-digital-gift-cards-for-remote-gifting-and-bus-2768da9f336d/) Drawing on consumer interviews from July 2022 and its September 2023 holiday report, InComm examines the convenience and personal role of digital gift cards. [Emma Carter](https://giftcard.news/author/emma-carter/) December 5, 2023 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023](https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/) Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand. [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 25, 2023 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard SpendingPulse Expects Stores to Lead Canada’s Holiday 2023 Sales](https://giftcard.news/research-trends/mastercard-expected-stores-to-lead-canada-s-2023-holiday-shopping-42925343609f/) Mastercard’s 2023 Canadian holiday outlook examines in-store spending, electronics demand, ecommerce timing and retail promotions. [Maya Bennett](https://giftcard.news/author/maya-bennett/) November 13, 2023 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Evolve Bank Shares Holiday Budgeting and Card-Rewards Guidance](https://giftcard.news/research-trends/evolve-bank-trust-offers-gift-card-savings-guidance-with-prepaid-card-is-4f1dd27efdbe/) Evolve Bank & Trust recommends early planning, shopping lists and use of card rewards when budgeting for holiday travel, hosting and gifts. [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 27, 2023 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm's July 2023 study maps generational payment and gift card preferences](https://giftcard.news/research-trends/incomm-s-july-2023-study-maps-generational-payment-and-gift-card-prefere-0b62f22824bd/) InComm surveyed 3,236 consumers in July 2023, finding debit cards led across generations while cash, mobile wallets and incentives divided preferences. [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 28, 2023 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [zendit: Digital Gift Card Delivery and Personalization for Businesses](https://giftcard.news/research-trends/digital-gift-cards-market-projected-to-exceed-750-billion-by-2026-6808620b6ad6/) Zendit’s August 2023 overview examines electronic delivery, custom messages and distribution opportunities for businesses. [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 28, 2023 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm highlights gaming gift cards and cash funding for frequent digital purchases](https://giftcard.news/research-trends/incomm-highlights-gaming-gift-cards-and-cash-funding-for-frequent-digita-ba3909656f35/) InComm's August 2023 gaming analysis connects gift cards and cash-to-digital funding with in-game purchases, subscriptions and controlled spending. [Emma Carter](https://giftcard.news/author/emma-carter/) August 3, 2023 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [All Star reviews IRF 2023 outlook for merchandise and non-cash incentives](https://giftcard.news/research-trends/all-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89/) All Star Incentive Marketing highlights IRF findings on inflation, merchandise spending and planned event gifting budgets in North America and Europe. [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 1, 2023 1 min [Previous](https://giftcard.news/research-trends/page/9/) 1. [1](https://giftcard.news/research-trends/) 2. [8](https://giftcard.news/research-trends/page/8/) 3. [9](https://giftcard.news/research-trends/page/9/) 4. [10](https://giftcard.news/research-trends/page/10/) 5. [11](https://giftcard.news/research-trends/page/11/) 6. [12](https://giftcard.news/research-trends/page/12/) 7. [15](https://giftcard.news/research-trends/page/15/) [Next](https://giftcard.news/research-trends/page/11/) ```json {"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://giftcard.news/research-trends/page/10/#webpage","url":"https://giftcard.news/research-trends/page/10/","name":"Research & Trends","description":"Market research, spending data, consumer behavior and industry 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