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---
description: Market research, spending data, consumer behavior and industry forecasts.
title: Research &amp; Trends — page 12 | Gift Card News
image: https://giftcard.news/images/social/v1/publication.jpg
---

1. [Home](https://giftcard.news/)
2. [Research & Trends](https://giftcard.news/research-trends/)
3. Page 12

# Research & Trends

Market research, spending data, consumer behavior and industry forecasts.

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard SpendingPulse forecasts 7.1% US holiday retail growth for 2022](https://giftcard.news/research-trends/mastercard-s-2022-holiday-forecast-highlights-inflation-and-gift-budgets-faee3e2cacf6/)

The company anticipated 7.1% U.S. retail growth as promotions and in-store shopping shaped the season.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 12, 2022 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Evolve Bank Links Children’s Savings Lessons With Gifts and Practical Goals](https://giftcard.news/research-trends/evolve-banking-discusses-teaching-kids-the-importance-of-saving-money-93033ec2e56b/)

Evolve Bank outlines how families can use money gifts, savings accounts and age-appropriate goals to explain saving and the distinction from investing.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) July 25, 2022 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [InComm profiles physical and digital gift card shoppers in 2022 research](https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/)

InComm's June 2022 shopper profiles distinguish the audiences for physical and digital cards while identifying planned, repeat purchases across both groups.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) June 23, 2022 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [InComm's 2021 shopper research finds rebound in gift card giving](https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/)

InComm's April 2022 report describes increased gifting of retailer and network-branded cards during 2021, with planned purchases and knowledge of the recipient shaping selection.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) April 26, 2022 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Incentivefox Reviews Earlier Research on Prepaid Rewards and Loyalty Participation](https://giftcard.news/research-trends/incentivefox-research-highlights-effectiveness-of-gift-card-incentive-pr-7e6abb42fb5e/)

Incentivefox’s 2022 research roundup cites earlier findings on mobile loyalty access, prepaid reward preferences, program participation and customer data sharing.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) April 13, 2022 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [InComm’s 2021 Gift Card Research Finds Stronger Demand for Deals and Digital Promotion](https://giftcard.news/research-trends/incomm-s-2021-gift-card-research-finds-stronger-demand-for-deals-and-295f9a812875/)

InComm’s review of 2021 gift card surveys found more purchases, stronger interest in promotions and a leading role for email in communicating offers.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) April 12, 2022 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Evolve Bank outlines mortgage readiness, savings and gifted down payments](https://giftcard.news/research-trends/evolve-banking-provides-guidance-on-assessing-readiness-to-buy-a-home-3c98e2bdc362/)

Evolve Bank’s January 2022 homebuyer guide covers credit, existing debts, down payment funds and the ongoing costs of owning a home.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) January 21, 2022 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard SpendingPulse measures 8.5% US holiday retail growth in 2021](https://giftcard.news/research-trends/mastercard-measures-8-5-u-s-holiday-retail-growth-in-2021-0d937e11d411/)

Gift purchases supported growth online and in stores during the November-to-Christmas period.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 26, 2021 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes](https://giftcard.news/research-trends/mastercard-holiday-shopping-survey-shows-consumers-prefer-online-shoppin-22b0f98aaf22/)

Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 16, 2021 2 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives Reports Millennial Preferences for Virtual Rewards in 2021](https://giftcard.news/research-trends/millennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6/)

Virtual Incentives’ 2021 research found that almost half of millennial respondents preferred receiving virtual gift cards or virtual Visa cards.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 15, 2021 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Diggecard reports £43 million 2020 turnover as gift card platform expands](https://giftcard.news/research-trends/diggecard-reports-43-million-2020-turnover-as-gift-card-platform-expands-6d351cd52bcf/)

Diggecard's 2020 turnover exceeded its £25 million forecast, with international client rollouts and demand for digital gift cards cited as growth factors.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) November 23, 2021 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives: Research Participant Engagement and Gift Card Rewards](https://giftcard.news/research-trends/researchers-can-learn-from-marketers-to-boost-respondent-engagement-with-82087136b202/)

Researchers can learn from marketers to boost respondent engagement by optimizing the respondent experience and providing choice in rewards, such as gift cards or reloadable…

[Maya Bennett](https://giftcard.news/author/maya-bennett/) November 4, 2021 1 min 

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4. [12](https://giftcard.news/research-trends/page/12/)
5. [13](https://giftcard.news/research-trends/page/13/)
6. [14](https://giftcard.news/research-trends/page/14/)
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