Canonical URL: https://giftcard.news/research-trends/page/13/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 13 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 13 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm’s 2021 holiday survey finds 80% of shoppers plan to give gift cards](https://giftcard.news/research-trends/incomm-s-2021-holiday-survey-finds-80-of-shoppers-plan-to-give-gift-card-93ff373641ad/) The study of 2,552 US consumers points to early shopping, planned purchases and continued demand for physical cards. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 20, 2021 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard SpendingPulse forecasts 7.4% US holiday retail growth for 2021](https://giftcard.news/research-trends/mastercard-projected-a-strong-return-to-holiday-shopping-in-2021-2da687b127e3/) The forecast paired early gift purchases with growth in both stores and e-commerce. [Emma Carter](https://giftcard.news/author/emma-carter/) September 13, 2021 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Diggecard links local gift card demand to Mastercard's 2021 UK shopping research](https://giftcard.news/research-trends/diggecard-links-local-gift-card-demand-to-mastercard-s-2021-uk-shopping-469bb453d665/) Diggecard cites Mastercard research showing stronger local shopping preferences in 2021 and discusses what that meant for independent retailers' gift card programmes. [Oliver Reed](https://giftcard.news/author/oliver-reed/) August 25, 2021 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Rellevate study assesses earned wage access for nearly 100 million US workers](https://giftcard.news/research-trends/rellevate-study-assesses-earned-wage-access-for-nearly-100-million-us-946145cafbe5/) Rellevate's June 2021 commissioned research examined household cash shortfalls and the potential role of properly priced earned wage access. [Emma Carter](https://giftcard.news/author/emma-carter/) June 2, 2021 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [MAP Survey: Nearly 66% of Credit Union Executives Rate Card Processors Very Important](https://giftcard.news/research-trends/map-survey-nearly-66-of-credit-union-executives-rate-card-processors-ver-5f5010bca91e/) MAP's December 2020 survey of 214 US credit union executives found growing reliance on card processors while documenting disruption from the pandemic. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 21, 2021 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard's 2020 U.S. survey points to gift cards and local shopping](https://giftcard.news/research-trends/mastercard-s-2020-u-s-survey-points-to-gift-cards-and-local-shopping-9938b58695f7/) Shoppers planned more digital payments and placed greater weight on where their gifts came from. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Canadian shoppers favored gift cards over cash in Mastercard survey](https://giftcard.news/research-trends/canadian-shoppers-favored-gift-cards-over-cash-in-mastercard-survey-7e1abd4d8409/) The 2020 findings linked changing gift habits with contactless payments and support for local businesses. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Diggecard cites 8.2% growth in B2B gift cards during the first half of 2020](https://giftcard.news/research-trends/diggecard-cites-8-2-growth-in-b2b-gift-cards-during-the-first-half-of-20-11dea074abc8/) Diggecard's October 2020 review contrasts GCVA-reported B2B growth with an overall market contraction and discusses digital gift card distribution opportunities. [Emma Carter](https://giftcard.news/author/emma-carter/) October 17, 2020 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard Love Index tracks experience-gift spending growth in 2017–2019](https://giftcard.news/research-trends/mastercard-love-index-found-experience-gifts-outpacing-traditional-prese-b4e41b511215/) The study compared Valentine's-period card spending in 53 territories between 2017 and 2019. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 12, 2020 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives Outlines Gift Card Participation, Redemption and Cost Metrics](https://giftcard.news/research-trends/virtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e/) Its September 2019 guidance recommends comparing reward use with programme goals and recipient preferences. [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 27, 2019 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives: Survey Recruitment, Invitations and Reward Choice](https://giftcard.news/research-trends/virtual-incentives-provides-guidance-on-survey-incentives-including-gift-ae04252728ae/) Virtual Incentives’ survey guidance combines audience selection, an explanation of participant value and straightforward digital reward delivery. [Emma Carter](https://giftcard.news/author/emma-carter/) August 28, 2018 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives Research Recap Highlights Virtual Cards for Survey Rewards](https://giftcard.news/research-trends/virtual-gift-cards-found-to-increase-respondent-engagement-in-research-s-acad4e378d1e/) An August 2017 recap discussed North American reward preferences, mobile survey participation and digital reward delivery. [Oliver Reed](https://giftcard.news/author/oliver-reed/) August 10, 2017 1 min [Previous](https://giftcard.news/research-trends/page/12/) 1. [1](https://giftcard.news/research-trends/) 2. [11](https://giftcard.news/research-trends/page/11/) 3. [12](https://giftcard.news/research-trends/page/12/) 4. [13](https://giftcard.news/research-trends/page/13/) 5. 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