Canonical URL: https://giftcard.news/research-trends/page/14/

---
description: Market research, spending data, consumer behavior and industry forecasts.
title: Research & Trends — page 14 | Gift Card News
image: https://giftcard.news/images/social/v1/publication.jpg
---

1. [Home](https://giftcard.news/)
2. [Research & Trends](https://giftcard.news/research-trends/)
3. Page 14

# Research & Trends

Market research, spending data, consumer behavior and industry forecasts.

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives Research Recap Highlights Virtual Cards for Survey Rewards](https://giftcard.news/research-trends/virtual-gift-cards-found-to-increase-respondent-engagement-in-research-s-acad4e378d1e/)

An August 2017 recap discussed North American reward preferences, mobile survey participation and digital reward delivery.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) August 10, 2017 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives Connects Ipsos’s Digital Finance Findings to Reward Delivery](https://giftcard.news/research-trends/ipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912/)

A 2016 commentary discusses mobile banking expectations and the role of APIs in electronic gift card experiences.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) August 16, 2016 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives’ 2015 Poll Favors Gift Cards as Survey Rewards](https://giftcard.news/research-trends/gift-cards-found-to-be-most-appealing-incentive-for-market-research-part-95e9c9cc4819/)

An informal Google Consumer Surveys poll of 1,500 people found stronger stated interest in Visa and store gift cards than other reward models.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) October 10, 2015 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives Reviews Digital Gift Card Availability in 2014 Research](https://giftcard.news/research-trends/study-finds-egift-cards-gaining-popularity-among-consumers-91cec4d9df45/)

Virtual Incentives’ March 2015 commentary cites Bankrate’s card survey and CEB’s historical gift card estimates.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) March 4, 2015 1 min 

[Research & Trends](https://giftcard.news/research-trends/) News 

## [Virtual Incentives: Digital Survey Reward Fulfillment](https://giftcard.news/research-trends/virtual-incentives-discusses-benefits-of-digital-survey-incentives-a224d97c1100/)

The provider’s 2014 guide discusses timely fulfillment, customization and international virtual rewards.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 18, 2014 1 min 

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