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---
description: Market research, spending data, consumer behavior and industry forecasts.
title: Research &amp; Trends — page 15 | Gift Card News
image: https://giftcard.news/images/social/v1/publication.jpg
---

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2. [Research & Trends](https://giftcard.news/research-trends/)
3. Page 15

# Research & Trends

Market research, spending data, consumer behavior and industry forecasts.

News 

## [Evolve Bank & Trust Explains Mortgage Gift Funds and Lender Documentation](https://giftcard.news/research-trends/evolve-bank-trust-guidance-on-gift-funds-for-home-purchases-and-mortgage-c30e0e98f16b/)

Evolve Bank & Trust’s homebuyer guide covers gift letters, donor information and loan-specific requirements for funds used towards a home purchase.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) April 24, 2025 1 min 

News 

## [TruCentive: Research Participant Payments and Reward Delivery Options](https://giftcard.news/research-trends/trucentive-discusses-emerging-trends-in-research-payments-43be0ff2bd85/)

TruCentive recommends participant choice, clear payment timing and accessible delivery in research compensation programs.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) April 24, 2025 2 min 

News 

## [Runa reviews GCVA findings on multistore gift cards and omnichannel redemption](https://giftcard.news/research-trends/runa-reviews-gcva-findings-on-multistore-gift-cards-and-omnichannel-redempti-8b7d0353e163/)

Runa cites February 2025 GCVA consumer findings on multistore gift cards, local retailers and expectations for cross-channel redemption.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) April 8, 2025 2 min 

News 

## [NeoCurrency Compares Gift Cards and Other Market Research Incentives](https://giftcard.news/research-trends/neocurrency-discusses-incentives-for-market-research-including-gift-card-68797704088d/)

NeoCurrency discusses incentives for market research, including cash, gift cards, merchandise, points-based systems, experiential incentives, and charitable donations.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) February 25, 2025 3 min 

News 

## [One10 examines reward budgets, travel choice and AI in the IRF 2025 outlook](https://giftcard.news/research-trends/one10-examines-reward-budgets-travel-choice-and-ai-in-the-irf-2025-outlo-449b0219dc46/)

One10 links the IRF's 2025 trends to merchandise budgets, personalized incentive travel and the operational use of AI in reward programs.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 19, 2025 5 min 

News 

## [TruCentive: Flexible Research Payments and Clinical Trial Participation](https://giftcard.news/research-trends/fda-and-ama-promote-equity-in-clinical-research-with-diversity-action-pl-f5958d2525a5/)

TruCentive argues that payment choice can address practical barriers for research participants, in commentary on 2024 clinical research diversity initiatives.

[Emma Carter](https://giftcard.news/author/emma-carter/) January 18, 2025 1 min 

News 

## [Virtual Incentives Links Research Reward Redemption With Participant Experience](https://giftcard.news/research-trends/virtual-incentives-discusses-importance-of-improving-participant-experie-e1366d4e2971/)

Virtual Incentives examines clear reward terms, shorter screening and focused research design as parts of a participant-first incentive program.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) January 16, 2025 2 min 

News 

## [TruCentive Guides Research Participant Payments and Gift Card Choice](https://giftcard.news/research-trends/trucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3/)

The January 2025 guidance recommends reviewing participants’ payment preferences and access when selecting research rewards.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) January 14, 2025 1 min 

News 

## [Giftbit reports 99% customer satisfaction for 2024](https://giftcard.news/research-trends/giftbit-achieves-99-customer-satisfaction-score-for-2024-07f9f59159e0/)

The company credited Andrew Flaro and its support team in a January 2025 announcement, without publishing the survey denominator.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) January 6, 2025 2 min 

News 

## [Mastercard SpendingPulse: US Holiday Retail Sales Rose 3.8% in 2024](https://giftcard.news/research-trends/u-s-holiday-retail-spending-grew-3-8-in-2024-mastercard-says-f98aadef6b96/)

Preliminary Mastercard SpendingPulse figures show 2024 US holiday retail growth across payment methods, led by online sales.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) December 26, 2024 2 min 

News 

## [Workhuman survey finds year-end bonus expectations among two-thirds of Irish employees](https://giftcard.news/research-trends/workhuman-research-finds-irish-employees-expecting-end-of-year-bonuses-a-eb9712e96540/)

The December 2024 research separates expected bonuses and gifts from employees’ views about financial pressure during the holidays.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 5, 2024 2 min 

News 

## [Virtual Incentives puts reward choice and payment speed at the centre of research participation](https://giftcard.news/research-trends/virtual-incentives-puts-reward-choice-and-payment-speed-at-the-centre-d04c28e338d2/)

Virtual Incentives' December 2024 FARE guidance addresses incentive selection, prompt fulfilment, activity variety and accessible research design.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) December 3, 2024 2 min 

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5. [16](https://giftcard.news/research-trends/page/16/)
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