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---
description: Market research, spending data, consumer behavior and industry forecasts.
title: Research & Trends — page 16 | Gift Card News
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---

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2. [Research & Trends](https://giftcard.news/research-trends/)
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# Research & Trends

Market research, spending data, consumer behavior and industry forecasts.

News 

## [CleverCards survey links Christmas gift cards with positive employee perceptions](https://giftcard.news/research-trends/christmas-gift-cards-found-to-boost-employee-loyalty-according-to-clever-a0cfadf10106/)

The 600-worker UK and Ireland study reports preferences and attitudes, without establishing an effect on employee retention.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 2, 2024 2 min 

News 

## [Mastercard SpendingPulse Reports 14.6% Online Growth on Black Friday 2024](https://giftcard.news/research-trends/mastercard-records-14-6-online-sales-growth-on-black-friday-2024-14c00522ee08/)

Mastercard’s preliminary Black Friday 2024 data tracks US ecommerce, store sales and gift categories across payment methods.

[Emma Carter](https://giftcard.news/author/emma-carter/) November 30, 2024 2 min 

News 

## [Espresa links HR skills for 2025 with recognition and flexible benefits](https://giftcard.news/research-trends/espresa-outlines-key-hr-skills-for-2025-including-total-well-being-and-r-62697c56adfa/)

Espresa’s November 2024 guide sets out HR priorities spanning employee feedback, technology, reward programs and lifestyle spending accounts.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) November 27, 2024 2 min 

News 

## [Mastercard 2024 Survey Examines European Gen Z Demand for Experiential Gifts](https://giftcard.news/research-trends/mastercard-survey-reveals-european-gen-z-s-preference-for-experiential-g-f367c52061f0/)

Mastercard’s November 2024 research examines experience spending and gift preferences among younger European consumers.

[Emma Carter](https://giftcard.news/author/emma-carter/) November 26, 2024 2 min 

News 

## [InComm’s 2024 Holiday Survey Finds Demand for Both Physical and Open-Loop Gift Cards](https://giftcard.news/research-trends/incomm-s-2024-holiday-survey-finds-demand-for-both-physical-and-open-d812e8f57415/)

InComm’s survey of 2,510 U.S. consumers details 2024 gift card shopping plans, price sensitivity, physical-card preferences and demand across card types.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) November 20, 2024 3 min 

News 

## [Mastercard SpendingPulse Forecasts 2.2% Canadian Holiday Growth for 2024](https://giftcard.news/research-trends/mastercard-forecasts-2-2-canadian-holiday-spending-growth-for-2024-b9e37df6f978/)

Mastercard’s November 2024 outlook examines Canadian holiday spending, electronics demand and the balance between stores and online retail.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) November 20, 2024 2 min 

News 

## [Mastercard Forecasts 2.9% European Holiday Retail Growth for 2024](https://giftcard.news/research-trends/mastercard-projects-growth-in-europe-s-2024-holiday-gift-categories-8c4203d91958/)

Mastercard’s Economics Institute examines European holiday spending, electronics and other gift categories in its November 2024 outlook.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 20, 2024 2 min 

News 

## [InComm and Kennesaw State Launch Gift Card Retail Display Study](https://giftcard.news/research-trends/kennesaw-state-and-incomm-study-how-shoppers-navigate-gift-card-aisles-ccaed91bd169/)

InComm Go Studio and Kennesaw State use a three-year research project to study gift card browsing and retail planograms with computer vision.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) October 22, 2024 2 min 

News 

## [NeoCurrency Outlines Bulk Gift Card Distribution and APIs for Market Research](https://giftcard.news/research-trends/bulk-gift-cards-can-improve-market-research-results-by-increasing-partic-52969dc804b2/)

NeoCurrency’s research incentives guide covers participant choice, reward budgets and API-based distribution after survey completion.

[Emma Carter](https://giftcard.news/author/emma-carter/) August 8, 2024 2 min 

News 

## [InComm's 2023 study finds 42% of open-loop gift card purchases were for self-use](https://giftcard.news/research-trends/incomm-s-2023-study-finds-42-of-open-loop-gift-card-purchases-were-for-s-cccf5377e9bc/)

InComm's research of 6,475 gift card shoppers in 2023 highlights convenience, budgeting and above-face-value spending among self-use consumers.

[Emma Carter](https://giftcard.news/author/emma-carter/) August 6, 2024 2 min 

News 

## [NeoCurrency Details Gift Card and Prepaid Rewards for Research Incentive Programmes](https://giftcard.news/research-trends/neocurrency-team-discusses-importance-of-gift-cards-in-subject-incentive-4e0e369743c5/)

NeoCurrency’s research guide compares participant incentives and describes international gift card and cash-like reward options.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) July 26, 2024 2 min 

News 

## [GiftCrowd Explains Shared Gift Collections for Father's Day 2024](https://giftcard.news/research-trends/giftcrowd-provides-guidance-on-father-s-day-gifts-in-2024-7dc308e3f10e/)

The June 2024 guide pairs group gifting with personal messages, experiences and recipient-selected brands.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) June 13, 2024 1 min 

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