Canonical URL: https://giftcard.news/research-trends/page/17/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 17 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 17 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. News ## [InComm's spring gift card report draws on 2023 holiday spending plans](https://giftcard.news/research-trends/incomm-s-spring-gift-card-report-tracks-2023-growth-across-family-celebr-8651df260127/) InComm's May 2024 infographic uses 2023 NRF holiday research. Original data distinguish gift-card budget projections from realized sales and buying intentions. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 10, 2024 2 min News ## [Virtual Incentives: Survey Reward Delivery and Respondent Engagement](https://giftcard.news/research-trends/survey-incentives-and-engagement-crucial-to-research-experience-79940a75bbd2/) Virtual Incentives reviews survey reward delivery and respondent engagement, drawing on discussions at ESOMAR Congress 2023. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) March 26, 2024 2 min News ## [InComm study identifies convenience as a reason for self-purchased gift cards](https://giftcard.news/research-trends/incomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb/) InComm’s 2023 research examines consumers buying open-loop gift cards for themselves and the categories where they redeem them. [Maya Bennett](https://giftcard.news/author/maya-bennett/) March 26, 2024 1 min News ## [InComm’s 2023 survey links branded gift cards with trying new merchants](https://giftcard.news/research-trends/incomm-s-2023-survey-links-branded-gift-cards-with-trying-new-merchants-1fd5601db960/) InComm reports on recipients discovering unfamiliar retailers through gift cards, with repeat-visit intentions distinguished from actual purchases. [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 22, 2024 1 min News ## [InComm identifies convenience and assortment as gift card retail priorities](https://giftcard.news/research-trends/incomm-identifies-convenience-and-assortment-as-gift-card-retail-priorities-4a4b731927df/) InComm’s 2023 shopper research examines preferred buying locations and the channels consumers use to find branded gift card promotions. [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 14, 2024 2 min News ## [All Star highlights branded merchandise and recognition budgets in 2024 incentive trends](https://giftcard.news/research-trends/all-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b/) All Star’s review of the IRF’s 2024 trends connects quality merchandise, frequent recognition and inflation pressures with reward program planning. [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 27, 2024 5 min News ## [Virtual Incentives analyzes $15 million in Visa and Mastercard reward spending](https://giftcard.news/research-trends/virtual-incentives-examines-where-prepaid-reward-funds-are-spent-4940c753b498/) The February 2024 provider analysis covers US spending from prepaid rewards worth $100 or less across dining, shopping, groceries, travel and entertainment. [Emma Carter](https://giftcard.news/author/emma-carter/) February 22, 2024 2 min News ## [One10 reviews incentive travel and reward program priorities in the IRF 2024 report](https://giftcard.news/research-trends/one10-reviews-incentive-travel-and-reward-program-priorities-in-the-irf-23c32f2bdb78/) One10's response to the IRF's 2024 trends covers inflation, reward choice, supplier relationships and the role of its PerformX incentive platform. [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 14, 2024 3 min News ## [Runa 2024 Survey: Rewards Programs Are a Major Gift Card Distribution Channel](https://giftcard.news/research-trends/runa-study-reveals-growth-of-digital-b2b-gift-card-distribution-channels-735cdc9d2891/) Runa’s January 2024 survey of 1,000 US adults examines how consumers receive gift cards, redeem rewards and choose business payout methods. [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 25, 2024 2 min News ## [ezeprepaid: Digital Access and Personalization in the 2024 Rewards Outlook](https://giftcard.news/research-trends/business-rewards-programs-to-focus-on-personalization-and-sustainability-ca4b3e88bfed/) Business rewards programs are expected to focus on personalization, technology, and sustainability in 2024. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 15, 2024 2 min News ## [Torpago Recommends Gift Card Survey Incentives for Community Banks](https://giftcard.news/research-trends/torpago-gift-card-incentives-for-community-bank-customer-experience-impr-99c716626f8e/) Torpago suggests a $20 Amazon gift card as a survey incentive, alongside journey analysis and service promises that reflect community banks' actual operations. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 10, 2024 2 min News ## [Espresa Links Lifestyle Spending Accounts With Employee Wellbeing Support](https://giftcard.news/research-trends/espresa-recommends-strategies-to-support-employee-mental-health-and-prev-cf2a987cf719/) Espresa outlines how flexible schedules, lifestyle spending accounts and care benefits can support employees facing workload and personal pressures. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) December 27, 2023 2 min [Previous](https://giftcard.news/research-trends/page/16/) 1. [1](https://giftcard.news/research-trends/) 2. [15](https://giftcard.news/research-trends/page/15/) 3. [16](https://giftcard.news/research-trends/page/16/) 4. [17](https://giftcard.news/research-trends/page/17/) 5. [18](https://giftcard.news/research-trends/page/18/) 6. [19](https://giftcard.news/research-trends/page/19/) 7. [23](https://giftcard.news/research-trends/page/23/) [Next](https://giftcard.news/research-trends/page/18/) ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments 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