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---
description: Market research, spending data, consumer behavior and industry forecasts.
title: Research & Trends — page 18 | Gift Card News
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---

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# Research & Trends

Market research, spending data, consumer behavior and industry forecasts.

News 

## [Runa's Cyber Week 2023 gift card data shows distinct UK and US merchant choices](https://giftcard.news/research-trends/runa-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0/)

John Lewis and Marks & Spencer led Runa's UK Cyber Week list, while Apple and Amazon led the US list in its review of 2023 gift card redemption.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) December 21, 2023 3 min 

News 

## [InComm research highlights digital gift cards for remote gifting and business rewards](https://giftcard.news/research-trends/incomm-research-highlights-digital-gift-cards-for-remote-gifting-and-bus-2768da9f336d/)

Drawing on consumer interviews from July 2022 and holiday survey fieldwork from September 2023, InComm examines the convenience and personal role of digital gift cards.

[Emma Carter](https://giftcard.news/author/emma-carter/) December 5, 2023 2 min 

News 

## [Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023](https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/)

Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 25, 2023 2 min 

News 

## [Mastercard SpendingPulse Expects Stores to Lead Canada’s Holiday 2023 Sales](https://giftcard.news/research-trends/mastercard-expected-stores-to-lead-canada-s-2023-holiday-shopping-42925343609f/)

Mastercard’s 2023 Canadian holiday outlook examines in-store spending, electronics demand, ecommerce timing and retail promotions.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) November 13, 2023 2 min 

News 

## [Evolve Bank Shares Holiday Budgeting and Card-Rewards Guidance](https://giftcard.news/research-trends/evolve-bank-trust-offers-gift-card-savings-guidance-with-prepaid-card-is-4f1dd27efdbe/)

Evolve Bank & Trust recommends early planning, shopping lists and use of card rewards when budgeting for holiday travel, hosting and gifts.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) October 27, 2023 1 min 

News 

## [InComm's July 2023 study maps generational payment and gift card preferences](https://giftcard.news/research-trends/incomm-s-july-2023-study-maps-generational-payment-and-gift-card-prefere-0b62f22824bd/)

InComm surveyed 3,236 consumers in July 2023, finding debit cards led across generations while cash, mobile wallets and incentives divided preferences.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) August 28, 2023 2 min 

News 

## [zendit: Digital Gift Card Delivery and Personalization for Businesses](https://giftcard.news/research-trends/digital-gift-cards-market-projected-to-exceed-750-billion-by-2026-6808620b6ad6/)

Zendit’s August 2023 overview examines electronic delivery, custom messages and distribution opportunities for businesses.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) August 28, 2023 1 min 

News 

## [InComm highlights gaming gift cards and cash funding for frequent digital purchases](https://giftcard.news/research-trends/incomm-highlights-gaming-gift-cards-and-cash-funding-for-frequent-digita-ba3909656f35/)

InComm's August 2023 gaming analysis connects gift cards and cash-to-digital funding with in-game purchases, subscriptions and controlled spending.

[Emma Carter](https://giftcard.news/author/emma-carter/) August 3, 2023 2 min 

News 

## [All Star reviews IRF 2023 outlook for merchandise and non-cash incentives](https://giftcard.news/research-trends/all-star-reviews-irf-2023-outlook-for-merchandise-and-non-cash-incentives-861ff1c91f89/)

All Star Incentive Marketing highlights IRF findings on inflation, merchandise spending and planned event gifting budgets in North America and Europe.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) August 1, 2023 4 min 

News 

## [YOUGotaGift Finds Cross-Border Orders From 140 Countries to the UAE](https://giftcard.news/research-trends/digital-gift-cards-drive-cross-border-gifting-in-the-middle-east-76799f6529bc/)

YOUGotaGift’s analysis of its preceding 12 months of transactions also found gifts sent from 76 countries to Saudi Arabia.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) July 3, 2023 3 min 

News 

## [InComm research links travel gift cards with trip planning and spending budgets](https://giftcard.news/research-trends/incomm-research-links-travel-gift-cards-with-trip-planning-and-spending-6a9d843d4fae/)

InComm's June 2023 travel analysis cites card purchasing from July 2022 to March 2023 and earlier growth in using gift cards for money management.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) June 27, 2023 2 min 

News 

## [EzePrepaid Proposes Gift Card Rewards for Market Research Participation](https://giftcard.news/research-trends/leveraging-market-research-with-prepaid-rewards-enhances-participant-eng-9ca67c4f8845/)

The company’s June 2023 guidance discusses respondent incentives and repeat participation, with performance claims attributed to the provider.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) June 10, 2023 1 min 

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