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---
description: Market research, spending data, consumer behavior and industry forecasts.
title: Research &amp; Trends — page 19 | Gift Card News
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---

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2. [Research & Trends](https://giftcard.news/research-trends/)
3. Page 19

# Research & Trends

Market research, spending data, consumer behavior and industry forecasts.

News 

## [Brightspot reviews channel incentive returns and the role of program governance](https://giftcard.news/research-trends/brightspot-reviews-channel-incentive-returns-and-the-role-of-program-g-b89be883ce42/)

Brightspot’s May 2023 research review connects a cited reseller case study with reporting, training and controls over channel incentive spending.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) May 31, 2023 1 min 

News 

## [Runa's loyalty research supports more gift card, experience and subscription choices](https://giftcard.news/research-trends/runa-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019/)

Runa's May 2023 loyalty guide discusses recipient demand for broader reward catalogues, including experiences, subscriptions, shares, crypto and charitable options.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) May 31, 2023 2 min 

Analysis 

## [Skift and TravelBank’s 2023 survey puts employee travel rewards on the technology agenda](https://giftcard.news/research-trends/skift-travelbank-2023-survey-employee-travel-rewards-79b1b9f7ec75/)

A survey of 640 travel and finance professionals found a gap between rewards programmes already in use and plans to adopt them. The results describe February 2023 intentions.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) May 25, 2023 4 min 

News 

## [Zendit Reviews Gift Card and Prepaid Supplier Integration Trade-Offs](https://giftcard.news/research-trends/global-prepaid-market-fragmentation-presents-opportunities-and-challenge-efe14563ef0f/)

Its May 2023 commentary examines specialised providers, integration work and product comparison across gift cards and other prepaid services.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) May 16, 2023 1 min 

News 

## [Runa survey finds interest in gift card payouts for research, trials and referrals](https://giftcard.news/research-trends/runa-survey-finds-interest-in-gift-card-payouts-for-research-trials-and-9eb89f3b52bd/)

Runa's May 2023 research compares consumer interest in gift card payouts across the US, UK and Germany, with survey participation the strongest reported use case.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) May 16, 2023 2 min 

News 

## [EzePrepaid Outlines Digital Gift Card Delivery and Loyalty Program Metrics](https://giftcard.news/research-trends/digital-rewards-study-highlights-effectiveness-in-boosting-consumer-enga-e799c00dc87e/)

The May 2023 provider overview connects gift cards and other digital incentives with delivery choices, segmentation and customer metrics.

[Emma Carter](https://giftcard.news/author/emma-carter/) May 8, 2023 1 min 

News 

## [Runa Research: Gift Card Choice in Employee Recognition and Loyalty Programs](https://giftcard.news/research-trends/runa-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0/)

Runa’s 2023 studies compare gift card preferences, redemption and satisfaction across consumer loyalty and employee recognition groups.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) May 4, 2023 2 min 

News 

## [InComm's 2022 gift card review finds stronger store preference and self-use](https://giftcard.news/research-trends/incomm-s-2022-gift-card-review-finds-stronger-store-preference-and-self-2643a9bea027/)

InComm's quarterly research for 2022 shows rising closed-loop purchases, stronger big-box store preference and more use of cards for money management.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) April 4, 2023 3 min 

News 

## [InComm’s 2022 Gift Card Study Tracks Retail Store Demand and Self-Use](https://giftcard.news/research-trends/incomm-s-2022-gift-card-study-tracks-retail-store-demand-and-self-use-903d0dbaffda/)

InComm’s review of 2022 surveys charts big-box gift card shopping, rising unplanned purchases and use of open-loop cards for budgeting and everyday spending.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) March 14, 2023 3 min 

News 

## [GiftCrowd reports catalog expansion and revenue growth with Runa](https://giftcard.news/research-trends/giftcrowd-expands-brand-catalog-with-runa-to-drive-growth-dfe1e2632023/)

A Runa case study links broader gift-card choice with reported GiftCrowd growth, while leaving the revenue methodology and comparison period unspecified.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) March 2, 2023 2 min 

News 

## [TopCashback reports £6 million in gift-card sales after Runa integration](https://giftcard.news/research-trends/topcashback-achieves-most-profitable-day-of-gift-card-sales-1a998d2a98fe/)

The customer case study reports a 19,000-card peak day and a wider catalog, but does not disclose profit or a controlled growth comparison.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) March 2, 2023 2 min 

News 

## [Evolve Bank Weighs BNPL Installments Against Holiday Gift Budgets](https://giftcard.news/research-trends/evolve-banking-buy-now-pay-later-service-for-holiday-gift-purchases-b917294afbbe/)

Evolve Bank & Trust’s consumer guidance discusses installment checkout, repayment dates and the risk of losing track of several gift purchases.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 27, 2023 1 min 

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