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---
description: Market research, spending data, consumer behavior and industry forecasts.
title: Research &amp; Trends — page 20 | Gift Card News
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---

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2. [Research & Trends](https://giftcard.news/research-trends/)
3. Page 20

# Research & Trends

Market research, spending data, consumer behavior and industry forecasts.

News 

## [One10 reviews IRF 2023 trends in incentive travel and employee rewards](https://giftcard.news/research-trends/one10-reviews-irf-2023-trends-in-incentive-travel-and-employee-rewards-c17ecb6dc360/)

One10’s review of the IRF’s 2023 trends covers workforce recognition, travel costs, non-cash rewards and pressure on program delivery.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) February 27, 2023 2 min 

News 

## [Mastercard SpendingPulse reports 7.6% US holiday retail growth in 2022](https://giftcard.news/research-trends/mastercard-reports-7-6-u-s-holiday-spending-growth-in-2022-1756fa982a34/)

Online purchases and restaurant spending grew as consumers adjusted gift budgets to inflation.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) December 26, 2022 2 min 

News 

## [InComm’s 2022 Holiday Research Links Gift Card Preferences to Shopper Generations](https://giftcard.news/research-trends/incomm-s-2022-holiday-research-links-gift-card-preferences-to-shopper-d939c112b54d/)

InComm’s generational analysis of 2022 holiday shoppers compares gift card preferences and the marketing channels favored by Gen Z, millennials and older buyers.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) November 30, 2022 3 min 

News 

## [Mastercard SpendingPulse forecasts 5.7% Canadian holiday growth for 2022](https://giftcard.news/research-trends/mastercard-forecast-a-late-gift-buying-surge-in-canada-for-2022-7dc8e1bd3de6/)

The outlook anticipated 5.7% holiday retail growth and strong shopping immediately before Christmas.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) November 17, 2022 2 min 

News 

## [Evolve Bank Compares Savings Accounts, CDs and Trusts for Family Gifts](https://giftcard.news/research-trends/evolve-bank-and-trust-recommends-giving-the-gift-of-financial-stability-828173cdee9d/)

Evolve Bank & Trust’s financial-education article presents savings-related gifts as opportunities to teach children about deposits, account management and time.

[Emma Carter](https://giftcard.news/author/emma-carter/) October 26, 2022 1 min 

News 

## [Virtual Incentives: Survey Fraud and Global Reward Delivery at ESOMAR 2022](https://giftcard.news/research-trends/market-research-industry-expected-to-have-a-big-year-with-focus-on-fraud-1eee5bba7adb/)

The market research industry is expected to have a big year, with a focus on fraud prevention and efficient survey fielding and payment distribution.

[Oliver Reed](https://giftcard.news/author/oliver-reed/) September 28, 2022 2 min 

News 

## [Mastercard SpendingPulse forecasts 7.1% US holiday retail growth for 2022](https://giftcard.news/research-trends/mastercard-s-2022-holiday-forecast-highlights-inflation-and-gift-budgets-faee3e2cacf6/)

The company anticipated 7.1% U.S. retail growth as promotions and in-store shopping shaped the season.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 12, 2022 2 min 

News 

## [Evolve Bank Links Children’s Savings Lessons With Gifts and Practical Goals](https://giftcard.news/research-trends/evolve-banking-discusses-teaching-kids-the-importance-of-saving-money-93033ec2e56b/)

Evolve Bank outlines how families can use money gifts, savings accounts and age-appropriate goals to explain saving and the distinction from investing.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) July 25, 2022 1 min 

News 

## [InComm profiles physical and digital gift card shoppers in 2022 research](https://giftcard.news/research-trends/incomm-profiles-physical-and-digital-gift-card-shoppers-in-2022-research-ec9cf70c0f66/)

InComm's June 2022 shopper profiles distinguish the audiences for physical and digital cards while identifying planned, repeat purchases across both groups.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) June 23, 2022 1 min 

News 

## [Whistle research highlights the admin burden of small employee rewards](https://giftcard.news/research-trends/whistle-research-finds-150-billion-spent-annually-on-non-payroll-disburs-15fc20195bd9/)

A 2022 supplier survey put average monthly non-payroll disbursements at $774 per manager, spanning gifts, expenses and incentives.

[Suzie Elis](https://giftcard.news/author/suzie-elis/) May 27, 2022 2 min 

News 

## [InComm's 2021 shopper research finds rebound in gift card giving](https://giftcard.news/research-trends/incomm-s-2021-shopper-research-finds-rebound-in-gift-card-giving-8080f7d2535e/)

InComm's April 2022 report describes increased gifting of retailer and network-branded cards during 2021, with planned purchases and knowledge of the recipient shaping selection.

[Daniel Brooks](https://giftcard.news/author/daniel-brooks/) April 26, 2022 2 min 

News 

## [Incentivefox Reviews Earlier Research on Prepaid Rewards and Loyalty Participation](https://giftcard.news/research-trends/incentivefox-research-highlights-effectiveness-of-gift-card-incentive-pr-7e6abb42fb5e/)

Incentivefox’s 2022 research roundup cites earlier findings on mobile loyalty access, prepaid reward preferences, program participation and customer data sharing.

[Maya Bennett](https://giftcard.news/author/maya-bennett/) April 13, 2022 3 min 

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5. [21](https://giftcard.news/research-trends/page/21/)
6. [22](https://giftcard.news/research-trends/page/22/)
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