Canonical URL: https://giftcard.news/research-trends/page/21/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 21 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 21 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. News ## [InComm’s 2021 Gift Card Research Finds Stronger Demand for Deals and Digital Promotion](https://giftcard.news/research-trends/incomm-s-2021-gift-card-research-finds-stronger-demand-for-deals-and-295f9a812875/) InComm’s review of 2021 gift card surveys found more purchases, stronger interest in promotions and a leading role for email in communicating offers. [Oliver Reed](https://giftcard.news/author/oliver-reed/) April 12, 2022 3 min News ## [Evolve Bank outlines mortgage readiness, savings and gifted down payments](https://giftcard.news/research-trends/evolve-banking-provides-guidance-on-assessing-readiness-to-buy-a-home-3c98e2bdc362/) Evolve Bank’s January 2022 homebuyer guide covers credit, existing debts, down payment funds and the ongoing costs of owning a home. [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 21, 2022 2 min News ## [Mastercard SpendingPulse measures 8.5% US holiday retail growth in 2021](https://giftcard.news/research-trends/mastercard-measures-8-5-u-s-holiday-retail-growth-in-2021-0d937e11d411/) Gift purchases supported growth online and in stores during the November-to-Christmas period. [Emma Carter](https://giftcard.news/author/emma-carter/) December 26, 2021 2 min News ## [Mastercard 2021 Survey: Holiday Shopping and Gift Cards That Support Causes](https://giftcard.news/research-trends/mastercard-holiday-shopping-survey-shows-consumers-prefer-online-shoppin-22b0f98aaf22/) Mastercard’s 2021 US and Canada holiday survey examines online shopping, gift card demand and charitable gifting. [Emma Carter](https://giftcard.news/author/emma-carter/) December 16, 2021 2 min News ## [Virtual Incentives revisits millennial virtual reward preferences in 2021](https://giftcard.news/research-trends/millennials-prefer-virtual-gift-cards-for-holiday-gifts-research-finds-12363f8259a6/) Virtual Incentives’ December 2021 commentary reused findings from a whitepaper discussing the 2016 holiday season, with limits on sample bases and numerical precision. [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 15, 2021 2 min News ## [Diggecard reports £43 million 2020 turnover as gift card platform expands](https://giftcard.news/research-trends/diggecard-reports-43-million-2020-turnover-as-gift-card-platform-expands-6d351cd52bcf/) Diggecard's 2020 turnover exceeded its £25 million forecast, with international client rollouts and demand for digital gift cards cited as growth factors. [Oliver Reed](https://giftcard.news/author/oliver-reed/) November 23, 2021 4 min News ## [Virtual Incentives: Research Participant Engagement and Gift Card Rewards](https://giftcard.news/research-trends/researchers-can-learn-from-marketers-to-boost-respondent-engagement-with-82087136b202/) Researchers can learn from marketers to boost respondent engagement by optimizing the respondent experience and providing choice in rewards, such as gift cards or reloadable… [Maya Bennett](https://giftcard.news/author/maya-bennett/) November 4, 2021 1 min News ## [InComm’s 2021 holiday survey finds 80% of shoppers plan to give gift cards](https://giftcard.news/research-trends/incomm-s-2021-holiday-survey-finds-80-of-shoppers-plan-to-give-gift-card-93ff373641ad/) The study of 2,552 US consumers points to early shopping, planned purchases and continued demand for physical cards. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) October 20, 2021 2 min News ## [Mastercard SpendingPulse forecasts 7.4% US holiday retail growth for 2021](https://giftcard.news/research-trends/mastercard-projected-a-strong-return-to-holiday-shopping-in-2021-2da687b127e3/) The forecast paired early gift purchases with growth in both stores and e-commerce. [Emma Carter](https://giftcard.news/author/emma-carter/) September 13, 2021 2 min News ## [Diggecard's 2021 commentary links local gift cards with UK shopping research](https://giftcard.news/research-trends/diggecard-links-local-gift-card-demand-to-mastercard-s-2021-uk-shopping-469bb453d665/) Diggecard's August 2021 commentary cites Mastercard UK shopping findings and discusses their relevance to independent retailers' gift card programmes. The underlying study date… [Oliver Reed](https://giftcard.news/author/oliver-reed/) August 25, 2021 2 min News ## [Rellevate study assesses earned wage access for nearly 100 million US workers](https://giftcard.news/research-trends/rellevate-study-assesses-earned-wage-access-for-nearly-100-million-us-946145cafbe5/) Rellevate's June 2021 commissioned research examined household cash shortfalls and the potential role of properly priced earned wage access. [Emma Carter](https://giftcard.news/author/emma-carter/) June 2, 2021 3 min News ## [MAP Survey: Nearly 66% of Credit Union Executives Rate Card Processors Very Important](https://giftcard.news/research-trends/map-survey-nearly-66-of-credit-union-executives-rate-card-processors-ver-5f5010bca91e/) MAP's December 2020 survey of 214 US credit union executives found growing reliance on card processors while documenting disruption from the pandemic. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 21, 2021 2 min [Previous](https://giftcard.news/research-trends/page/20/) 1. [1](https://giftcard.news/research-trends/) 2. [19](https://giftcard.news/research-trends/page/19/) 3. [20](https://giftcard.news/research-trends/page/20/) 4. [21](https://giftcard.news/research-trends/page/21/) 5. [22](https://giftcard.news/research-trends/page/22/) 6. 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