Canonical URL: https://giftcard.news/research-trends/page/22/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 22 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 22 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. News ## [Mastercard's 2020 U.S. survey points to gift cards and local shopping](https://giftcard.news/research-trends/mastercard-s-2020-u-s-survey-points-to-gift-cards-and-local-shopping-9938b58695f7/) Shoppers planned more digital payments and placed greater weight on where their gifts came from. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 2 min News ## [Canadian shoppers favored gift cards over cash in Mastercard survey](https://giftcard.news/research-trends/canadian-shoppers-favored-gift-cards-over-cash-in-mastercard-survey-7e1abd4d8409/) The 2020 findings linked changing gift habits with contactless payments and support for local businesses. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) November 18, 2020 2 min News ## [Diggecard cites 8.2% growth in B2B gift cards during the first half of 2020](https://giftcard.news/research-trends/diggecard-cites-8-2-growth-in-b2b-gift-cards-during-the-first-half-of-20-11dea074abc8/) Diggecard's October 2020 review contrasts GCVA-reported B2B growth with an overall market contraction and discusses digital gift card distribution opportunities. [Emma Carter](https://giftcard.news/author/emma-carter/) October 17, 2020 2 min News ## [Mastercard Love Index tracks experience-gift spending growth in 2017–2019](https://giftcard.news/research-trends/mastercard-love-index-found-experience-gifts-outpacing-traditional-prese-b4e41b511215/) The study compared Valentine's-period card spending in 53 territories between 2017 and 2019. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 12, 2020 2 min News ## [Virtual Incentives Outlines Gift Card Participation, Redemption and Cost Metrics](https://giftcard.news/research-trends/virtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e/) Its September 2019 guidance recommends comparing reward use with programme goals and recipient preferences. [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 27, 2019 1 min News ## [Gift Card Granny’s 2018 survey puts online shopping and gift cards at the centre of holiday plans](https://giftcard.news/research-trends/most-shoppers-aged-35-or-older-to-shop-online-this-black-friday-44609082c2a4/) The November 2018 release found strong gift-card interest among respondents, alongside a preference for shopping online on Black Friday. [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 20, 2018 3 min News ## [Virtual Incentives: Survey Recruitment, Invitations and Reward Choice](https://giftcard.news/research-trends/virtual-incentives-provides-guidance-on-survey-incentives-including-gift-ae04252728ae/) Virtual Incentives’ survey guidance combines audience selection, an explanation of participant value and straightforward digital reward delivery. [Emma Carter](https://giftcard.news/author/emma-carter/) August 28, 2018 1 min News ## [Virtual Incentives Research Recap Highlights Virtual Cards for Survey Rewards](https://giftcard.news/research-trends/virtual-gift-cards-found-to-increase-respondent-engagement-in-research-s-acad4e378d1e/) An August 2017 recap discussed North American reward preferences, mobile survey participation and digital reward delivery. [Oliver Reed](https://giftcard.news/author/oliver-reed/) August 10, 2017 2 min News ## [Buyatab compares occasion-based and default gift card design choices](https://giftcard.news/research-trends/buyatab-examines-the-impact-of-gift-card-design-options-on-customer-purc-63d3937fa9ff/) A June 2017 company analysis compares default and occasion-based designs, while leaving sample size and sales effects unresolved. [Suzie Elis](https://giftcard.news/author/suzie-elis/) June 1, 2017 2 min News ## [Amazon led Gift Card Granny resale requests in autumn 2016](https://giftcard.news/research-trends/gift-card-granny-publishes-list-of-most-resold-gift-card-brands-for-2016-6966fb6a7a3a/) The platform’s ranking measured requests for cash offers, not completed sales or national gift-card market share. [Emma Carter](https://giftcard.news/author/emma-carter/) December 26, 2016 2 min News ## [Virtual Incentives study highlights the tension between personalisation and privacy](https://giftcard.news/research-trends/new-research-study-reveals-consumer-preferences-for-incentives-and-rewar-a08d4c65a5d7/) Initial research findings released in September 2016 reported interest in personalised rewards alongside concerns about how personal data is used. [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 19, 2016 4 min News ## [Virtual Incentives Connects Ipsos’s Digital Finance Findings to Reward Delivery](https://giftcard.news/research-trends/ipsos-report-highlights-growing-importance-of-digital-technology-in-fina-a3698c18f912/) A 2016 commentary discusses mobile banking expectations and the role of APIs in electronic gift card experiences. [Maya Bennett](https://giftcard.news/author/maya-bennett/) August 16, 2016 2 min [Previous](https://giftcard.news/research-trends/page/21/) 1. [1](https://giftcard.news/research-trends/) 2. [20](https://giftcard.news/research-trends/page/20/) 3. [21](https://giftcard.news/research-trends/page/21/) 4. [22](https://giftcard.news/research-trends/page/22/) 5. [23](https://giftcard.news/research-trends/page/23/) [Next](https://giftcard.news/research-trends/page/23/) ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments 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