Canonical URL: https://giftcard.news/research-trends/page/3/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 3 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 3 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [UMB Outlines Family Gift and Loan Planning Across Generations](https://giftcard.news/research-trends/umb-guidance-on-financially-supporting-multiple-generations-with-gift-pl-c5426ca64c7b/) UMB’s family finance guidance distinguishes gifts from loans and sets out how households can discuss support for children and older relatives. [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 30, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Research Rewards: Where Merchandise Fits Alongside Cash and Gift Cards](https://giftcard.news/research-trends/trucentive-announces-use-of-merch-as-research-incentive-to-improve-parti-d25782b8d461/) TruCentive recommends giving research participants a choice of cash, gift cards and merchandise, with rewards matched to the study and audience. [Suzie Elis](https://giftcard.news/author/suzie-elis/) June 30, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Arrowhead Details Quick-to-Market Rebates and Sweepstakes for Holiday Campaigns](https://giftcard.news/research-trends/arrowhead-promotion-introduces-quick-to-market-solution-for-faster-gift-dea0efa1b285/) Arrowhead's QTM framework combines receipt uploads, authentication, branding and analytics, with eligible existing-client promotions launching in as little as a week. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) June 18, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Visa Stay Secure 2026: AI Gift Discovery and Payment Safety in Serbia](https://giftcard.news/research-trends/visa-finds-ai-gift-discovery-gaining-ground-in-serbia-5af6b02c88c6/) Visa’s Serbia research examines AI-assisted shopping, gift discovery, social-commerce scams and expectations of payment institutions. [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 11, 2026 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Visa Kuwait Study Examines AI Gift Discovery and Payment Fraud Concerns](https://giftcard.news/research-trends/visa-survey-tracks-growing-use-of-ai-for-gifts-in-kuwait-5358781d2024/) Visa’s June 2026 Kuwait study explores AI shopping, social commerce and consumer demand for fraud alerts from banks and payment institutions. [Maya Bennett](https://giftcard.news/author/maya-bennett/) June 9, 2026 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [First Reliance Highlights Gift-Fund Documentation in Mortgage Preparation Guide](https://giftcard.news/research-trends/first-reliance-bank-provides-mortgage-preparation-guidance-1bc38506ebc0/) First Reliance’s mortgage guide includes family gift documentation among the financial records borrowers may need before an application. [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 8, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Yoyo: Reconciliation Costs Across Gift Card and Rewards Systems](https://giftcard.news/research-trends/yoyo-rewards-discusses-hidden-costs-of-fragmented-gift-card-and-rewards-78b3f1d9e289/) Yoyo links fragmented reward infrastructure to reconciliation work, redemption failures and incomplete reporting, and recommends a shared issuance and redemption system. [Emma Carter](https://giftcard.news/author/emma-carter/) May 28, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Usio Compares Instant Payouts and Gift Cards for Incentive Programs](https://giftcard.news/research-trends/usio-gift-card-research-compares-instant-payouts-and-gift-cards-as-incen-63f7e0467a71/) Usio's guidance weighs payout speed, recipient choice and redemption restrictions, linking those decisions to its ACH and real-time disbursement offering. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 28, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard research links experience gifting with demand for local businesses](https://giftcard.news/research-trends/mastercard-research-shows-europeans-seeking-human-led-experiences-this-s-9f41305ebe7f/) The May 2026 European research examines travel, dining and shared activities, including consumers' stated interest in buying local experiences as gifts. [Maya Bennett](https://giftcard.news/author/maya-bennett/) May 7, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [UMB Institutional Custody Reaches $239 Billion as Client Base Diversifies](https://giftcard.news/research-trends/umb-bank-executive-discusses-growth-of-custody-business-and-trends-in-in-6c79a11f0504/) UMB’s Amy Small describes custody growth, liquidity services and demand from alternative funds, governments and insurers, using year-end 2025 asset figures. [Maya Bennett](https://giftcard.news/author/maya-bennett/) April 15, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives: Gift Card Catalog Design for Research Panels](https://giftcard.news/research-trends/virtual-incentives-publishes-guidance-on-incentive-catalogs-in-market-re-ef1585043f37/) Virtual Incentives links reward choice to panel recruitment and retention, drawing on its December 2025 US survey of incentive preferences. [Suzie Elis](https://giftcard.news/author/suzie-elis/) April 14, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Online Rewards recommends timely digital gift cards for sales incentive programs](https://giftcard.news/research-trends/digital-rewards-drive-better-performance-in-sales-incentives-fdf2da474876/) Online Rewards’ 2026 sales incentive guidance combines prompt delivery, regional reward choice and performance-linked distribution. [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 24, 2026 1 min [Previous](https://giftcard.news/research-trends/page/2/) 1. [1](https://giftcard.news/research-trends/) 2. [2](https://giftcard.news/research-trends/page/2/) 3. [3](https://giftcard.news/research-trends/page/3/) 4. [4](https://giftcard.news/research-trends/page/4/) 5. [5](https://giftcard.news/research-trends/page/5/) 6. 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