Canonical URL: https://giftcard.news/research-trends/page/4/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 4 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 4 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [Usio Compares Instant Payouts and Gift Cards for Incentive Programs](https://giftcard.news/research-trends/usio-gift-card-research-compares-instant-payouts-and-gift-cards-as-incen-63f7e0467a71/) Usio's guidance weighs payout speed, recipient choice and redemption restrictions, linking those decisions to its ACH and real-time disbursement offering. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 28, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Sendoso reports 86% webinar attendance among recipients of a baseball-themed gift](https://giftcard.news/research-trends/sendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a/) The May 2026 case paired a physical kit with a $50 attendance voucher, but the cohorts were not a randomised experiment. [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 8, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard research links experience gifting with demand for local businesses](https://giftcard.news/research-trends/mastercard-research-shows-europeans-seeking-human-led-experiences-this-s-9f41305ebe7f/) The May 2026 European research examines travel, dining and shared activities, including consumers' stated interest in buying local experiences as gifts. [Maya Bennett](https://giftcard.news/author/maya-bennett/) May 7, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [UMB Institutional Custody Reaches $239 Billion as Client Base Diversifies](https://giftcard.news/research-trends/umb-bank-executive-discusses-growth-of-custody-business-and-trends-in-in-6c79a11f0504/) UMB’s Amy Small describes custody growth, liquidity services and demand from alternative funds, governments and insurers, using year-end 2025 asset figures. [Maya Bennett](https://giftcard.news/author/maya-bennett/) April 15, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives: Gift Card Catalog Design for Research Panels](https://giftcard.news/research-trends/virtual-incentives-publishes-guidance-on-incentive-catalogs-in-market-re-ef1585043f37/) Virtual Incentives links reward choice to panel recruitment and retention, drawing on its December 2025 US survey of incentive preferences. [Suzie Elis](https://giftcard.news/author/suzie-elis/) April 14, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Online Rewards recommends timely digital gift cards for sales incentive programs](https://giftcard.news/research-trends/digital-rewards-drive-better-performance-in-sales-incentives-fdf2da474876/) Online Rewards’ 2026 sales incentive guidance combines prompt delivery, regional reward choice and performance-linked distribution. [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 24, 2026 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm’s 2025 Gift Card Review Finds Growth in Digital Buying and Gaming Demand](https://giftcard.news/research-trends/incomm-s-2025-gift-card-review-finds-growth-in-digital-buying-and-gam-1788890cd649/) Research covering more than 6,500 gift card shoppers in 2025 tracks spontaneous buying, online searches for brands and demand for at-home entertainment. [Oliver Reed](https://giftcard.news/author/oliver-reed/) March 23, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Giftbit reports growth in full-catalog gift card rewards in 2024–2025](https://giftcard.news/research-trends/giftbit-s-2026-report-finds-broader-reward-choice-gaining-ground-4c1fbd958511/) Giftbit's 2026 report analyzes recipient choice, claim deadlines and reward value using its own 2024–2025 platform transactions. [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 18, 2026 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [UMB Bank Maps Retirement, Family and Legacy Planning Across Life Stages](https://giftcard.news/research-trends/umb-financial-corporation-offers-gift-planning-guidance-as-part-of-finan-61046344e400/) UMB’s financial planning guide connects changing household commitments with savings, insurance, retirement income and legacy gifting. [Emma Carter](https://giftcard.news/author/emma-carter/) March 17, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [First National Bank in Sioux Falls Covers Gifting in Financial Planning](https://giftcard.news/research-trends/fnbsf-provides-financial-guidance-for-accomplishing-2026-money-resolutio-51e01891611d/) A February 2026 guide from the First National Bank in Sioux Falls connects gifting and estate planning with budgets, investments and employer benefits. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) February 3, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives Maps Seven Respondent Profiles to Research Reward Choices](https://giftcard.news/research-trends/virtual-incentives-identifies-7-survey-respondent-archetypes-to-improve-a8f87c5e2675/) Virtual Incentives links survey-panel motivation with gift cards, cash-like rewards and donation options in a seven-profile research framework. [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 26, 2026 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa Forecasts Prepaid Payout, Gift Card Choice and Fraud-Control Trends](https://giftcard.news/research-trends/runa-releases-payout-predictions-for-2026-including-rise-of-universal-pa-b8de41076df3/) The company’s January outlook anticipates broader payout choice, a larger role for prepaid cards and stronger responses to AI-assisted fraud. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) January 7, 2026 2 min [Previous](https://giftcard.news/research-trends/page/3/) 1. [1](https://giftcard.news/research-trends/) 2. [2](https://giftcard.news/research-trends/page/2/) 3. [3](https://giftcard.news/research-trends/page/3/) 4. [4](https://giftcard.news/research-trends/page/4/) 5. [5](https://giftcard.news/research-trends/page/5/) 6. [6](https://giftcard.news/research-trends/page/6/) 7. 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