Canonical URL: https://giftcard.news/research-trends/page/6/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 6 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 6 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives and EveryAnswer Compare Survey Gift Card Values](https://giftcard.news/research-trends/survey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266/) Experiments with EveryAnswer and Virtual Incentives examine survey topics, gift card values and completion, finding larger offers were not always better. [Emma Carter](https://giftcard.news/author/emma-carter/) October 7, 2025 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa: Gift Card and Payout Choice for Q4 2025 Reward Programs](https://giftcard.news/research-trends/runa-highlights-consumer-spending-trends-shaping-q4-2025-91d4a74a533c/) Runa links its Q4 2025 reward recommendations to spending on everyday essentials, experiences, wellness and dining. [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 1, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa Engineer Describes the Move From .NET to AWS Serverless](https://giftcard.news/research-trends/developer-learns-new-tech-stack-and-starts-shipping-code-in-90-days-at-r-c3c7cddad6c2/) An account of a developer’s first three months at Runa describes pairing, technical decision records and early contributions. [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 15, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [UMB reviews business planning implications of the 2025 tax law](https://giftcard.news/research-trends/one-big-beautiful-bill-act-impacts-businesses-and-individuals-with-tax-c-54eef807c9f4/) UMB’s September 2025 overview connects gift and estate tax changes with business succession, expense planning and regular financial reviews. [Emma Carter](https://giftcard.news/author/emma-carter/) September 15, 2025 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Espresa Connects Global Lifestyle Spending Accounts With Local Tax Rules](https://giftcard.news/research-trends/espresa-provides-guidance-on-tax-implications-of-lifestyle-spending-acco-d72cb3b9f449/) Espresa’s IBFD-prepared tax guides examine how employers can organize local allowances within a global benefits framework, including conditional gift card treatment. [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 3, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [NORC and Virtual Incentives Analyze Gift Card Redemption in AmeriSpeak](https://giftcard.news/research-trends/norc-and-virtual-incentives-analyse-how-research-participants-choose-rew-1cf64c60ed0e/) NORC and Virtual Incentives use AmeriSpeak redemption data to examine participant reward choices and differences across demographic groups. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 2, 2025 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [One10 highlights timely recognition and reward choice in IRF research](https://giftcard.news/research-trends/one10-highlights-timely-recognition-and-reward-choice-in-irf-research-896437e2b389/) One10’s July 2025 review connects IRF recognition research with frequent appreciation, manager habits and flexible employee rewards. [Oliver Reed](https://giftcard.news/author/oliver-reed/) July 23, 2025 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [First National Bank Outlines Gift, Estate and Payroll Tax Changes Under 2025 Law](https://giftcard.news/research-trends/one-big-beautiful-bill-act-simplified-bringing-tax-law-changes-49346e7a5c2d/) First National Bank reviews the 2025 tax law’s gift and estate exclusion, individual deductions, child savings provisions and business reporting changes. [Emma Carter](https://giftcard.news/author/emma-carter/) July 17, 2025 4 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Airtime and Data Gifts Feature in zendit Guide to African Top-Up Markets](https://giftcard.news/research-trends/african-mobile-top-up-market-expected-to-reach-3-93-billion-by-2033-c792025ebcba/) zendit identifies personal gifting, research incentives and employee rewards among the uses for airtime and data top-ups across African markets. [Suzie Elis](https://giftcard.news/author/suzie-elis/) July 4, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [First National Bank leader reflects on family business succession and work culture](https://giftcard.news/research-trends/first-national-bank-leader-reflects-on-modeling-joy-in-work-to-inspire-n-9bea994c68fb/) Maggie Groteluschen discusses how family business leaders can model rewarding work, preserve family time and show their community impact. [Emma Carter](https://giftcard.news/author/emma-carter/) May 15, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [NeoCurrency: Market Research Incentives and Gift Card Redemption](https://giftcard.news/research-trends/neocurrency-provides-guidance-on-improving-market-research-participant-e-a628fd020bab/) NeoCurrency's research guidance connects gift card choice and easy redemption with clear consent, considerate screening and appropriate rewards. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 8, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Elite Rewards Reviews Stanley Gifts and Prepaid Furniture Promotions](https://giftcard.news/research-trends/elite-rewards-provides-guidance-on-reward-platforms-and-gift-with-purcha-cc38a3c0599c/) Elite Rewards looks back at 2024 furniture campaigns that paired Stanley tumblers with purchase thresholds and higher-tier Rewards Mastercard incentives. [Suzie Elis](https://giftcard.news/author/suzie-elis/) April 29, 2025 1 min [Previous](https://giftcard.news/research-trends/page/5/) 1. [1](https://giftcard.news/research-trends/) 2. [4](https://giftcard.news/research-trends/page/4/) 3. [5](https://giftcard.news/research-trends/page/5/) 4. [6](https://giftcard.news/research-trends/page/6/) 5. [7](https://giftcard.news/research-trends/page/7/) 6. [8](https://giftcard.news/research-trends/page/8/) 7. [14](https://giftcard.news/research-trends/page/14/) [Next](https://giftcard.news/research-trends/page/7/) ```json {"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://giftcard.news/research-trends/page/6/#webpage","url":"https://giftcard.news/research-trends/page/6/","name":"Research & Trends","description":"Market research, spending data, consumer behavior and industry forecasts.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"breadcrumb":{"@id":"https://giftcard.news/research-trends/page/6/#breadcrumbs"},"mainEntity":{"@id":"https://giftcard.news/research-trends/page/6/#items"}},{"@type":"ItemList","@id":"https://giftcard.news/research-trends/page/6/#items","numberOfItems":12,"itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/survey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266/","url":"https://giftcard.news/research-trends/survey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266/","name":"Virtual Incentives and EveryAnswer Compare Survey Gift Card Values","datePublished":"2025-10-07T12:59:28.000Z"}},{"@type":"ListItem","position":2,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/runa-highlights-consumer-spending-trends-shaping-q4-2025-91d4a74a533c/","url":"https://giftcard.news/research-trends/runa-highlights-consumer-spending-trends-shaping-q4-2025-91d4a74a533c/","name":"Runa: Gift Card and Payout Choice for Q4 2025 Reward Programs","datePublished":"2025-10-01T23:00:07.000Z"}},{"@type":"ListItem","position":3,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/developer-learns-new-tech-stack-and-starts-shipping-code-in-90-days-at-r-c3c7cddad6c2/","url":"https://giftcard.news/research-trends/developer-learns-new-tech-stack-and-starts-shipping-code-in-90-days-at-r-c3c7cddad6c2/","name":"Runa Engineer Describes the Move From .NET to AWS Serverless","datePublished":"2025-09-15T22:44:23.000Z"}},{"@type":"ListItem","position":4,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/one-big-beautiful-bill-act-impacts-businesses-and-individuals-with-tax-c-54eef807c9f4/","url":"https://giftcard.news/research-trends/one-big-beautiful-bill-act-impacts-businesses-and-individuals-with-tax-c-54eef807c9f4/","name":"UMB reviews business planning implications of the 2025 tax law","datePublished":"2025-09-15T15:00:54.000Z"}},{"@type":"ListItem","position":5,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/espresa-provides-guidance-on-tax-implications-of-lifestyle-spending-acco-d72cb3b9f449/","url":"https://giftcard.news/research-trends/espresa-provides-guidance-on-tax-implications-of-lifestyle-spending-acco-d72cb3b9f449/","name":"Espresa Connects Global Lifestyle Spending Accounts With Local Tax Rules","datePublished":"2025-09-03T16:17:56.000Z"}},{"@type":"ListItem","position":6,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/norc-and-virtual-incentives-analyse-how-research-participants-choose-rew-1cf64c60ed0e/","url":"https://giftcard.news/research-trends/norc-and-virtual-incentives-analyse-how-research-participants-choose-rew-1cf64c60ed0e/","name":"NORC and Virtual Incentives Analyze Gift Card Redemption in AmeriSpeak","datePublished":"2025-09-02T19:40:09.000Z"}},{"@type":"ListItem","position":7,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/one10-highlights-timely-recognition-and-reward-choice-in-irf-research-896437e2b389/","url":"https://giftcard.news/research-trends/one10-highlights-timely-recognition-and-reward-choice-in-irf-research-896437e2b389/","name":"One10 highlights timely recognition and reward choice in IRF research","datePublished":"2025-07-23T20:51:48.000Z"}},{"@type":"ListItem","position":8,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/one-big-beautiful-bill-act-simplified-bringing-tax-law-changes-49346e7a5c2d/","url":"https://giftcard.news/research-trends/one-big-beautiful-bill-act-simplified-bringing-tax-law-changes-49346e7a5c2d/","name":"First National Bank Outlines Gift, Estate and Payroll Tax Changes Under 2025 Law","datePublished":"2025-07-17T21:25:37.000Z"}},{"@type":"ListItem","position":9,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/african-mobile-top-up-market-expected-to-reach-3-93-billion-by-2033-c792025ebcba/","url":"https://giftcard.news/research-trends/african-mobile-top-up-market-expected-to-reach-3-93-billion-by-2033-c792025ebcba/","name":"Airtime and Data Gifts Feature in zendit Guide to African Top-Up Markets","datePublished":"2025-07-04T17:28:15.000Z"}},{"@type":"ListItem","position":10,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/first-national-bank-leader-reflects-on-modeling-joy-in-work-to-inspire-n-9bea994c68fb/","url":"https://giftcard.news/research-trends/first-national-bank-leader-reflects-on-modeling-joy-in-work-to-inspire-n-9bea994c68fb/","name":"First National Bank leader reflects on family business succession and work culture","datePublished":"2025-05-15T22:16:04.000Z"}},{"@type":"ListItem","position":11,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/neocurrency-provides-guidance-on-improving-market-research-participant-e-a628fd020bab/","url":"https://giftcard.news/research-trends/neocurrency-provides-guidance-on-improving-market-research-participant-e-a628fd020bab/","name":"NeoCurrency: Market Research Incentives and Gift Card Redemption","datePublished":"2025-05-08T17:58:23.000Z"}},{"@type":"ListItem","position":12,"item":{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/elite-rewards-provides-guidance-on-reward-platforms-and-gift-with-purcha-cc38a3c0599c/","url":"https://giftcard.news/research-trends/elite-rewards-provides-guidance-on-reward-platforms-and-gift-with-purcha-cc38a3c0599c/","name":"Elite Rewards Reviews Stanley Gifts and Prepaid Furniture Promotions","datePublished":"2025-04-29T14:19:20.000Z"}}]},{"@type":"BreadcrumbList","@id":"https://giftcard.news/research-trends/page/6/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Research & Trends","item":"https://giftcard.news/research-trends/"},{"@type":"ListItem","position":3,"name":"Page 6","item":"https://giftcard.news/research-trends/page/6/"}]}]} ```