Canonical URL: https://giftcard.news/research-trends/page/7/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 7 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 7 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [First National Bank leader reflects on family business succession and work culture](https://giftcard.news/research-trends/first-national-bank-leader-reflects-on-modeling-joy-in-work-to-inspire-n-9bea994c68fb/) Maggie Groteluschen discusses how family business leaders can model rewarding work, preserve family time and show their community impact. [Emma Carter](https://giftcard.news/author/emma-carter/) May 15, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [NeoCurrency: Market Research Incentives and Gift Card Redemption](https://giftcard.news/research-trends/neocurrency-provides-guidance-on-improving-market-research-participant-e-a628fd020bab/) NeoCurrency's research guidance connects gift card choice and easy redemption with clear consent, considerate screening and appropriate rewards. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 8, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Elite Rewards Reviews Stanley Gifts and Prepaid Furniture Promotions](https://giftcard.news/research-trends/elite-rewards-provides-guidance-on-reward-platforms-and-gift-with-purcha-cc38a3c0599c/) Elite Rewards looks back at 2024 furniture campaigns that paired Stanley tumblers with purchase thresholds and higher-tier Rewards Mastercard incentives. [Suzie Elis](https://giftcard.news/author/suzie-elis/) April 29, 2025 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm's 2024 gift card research finds planned purchases lead shopper behaviour](https://giftcard.news/research-trends/incomm-s-2024-gift-card-research-finds-planned-purchases-lead-shopper-be-4445efa7e455/) InComm surveyed more than 6,400 gift card shoppers during 2024, tracking planned purchases, brand choice and packaging preferences in its annual review. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) April 29, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa Study Links Payout Delays and Fees With Gig Worker Retention Risk](https://giftcard.news/research-trends/research-finds-slow-payouts-drive-independent-worker-attrition-47d8cd29c5a7/) Runa’s 2025 Decoding Payouts study examines payment timing, fees and method choice for platforms paying independent workers. [Maya Bennett](https://giftcard.news/author/maya-bennett/) April 29, 2025 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa highlights gift card growth expectations in IMA 2025 incentives report](https://giftcard.news/research-trends/runa-highlights-gift-card-growth-expectations-in-ima-2025-incentives-report-287b040c97e5/) Runa’s reading of the IMA’s 2025 research emphasizes gift card demand, recipient choice, API integration and fraud prevention. [Emma Carter](https://giftcard.news/author/emma-carter/) April 25, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Evolve Bank & Trust Explains Mortgage Gift Funds and Lender Documentation](https://giftcard.news/research-trends/evolve-bank-trust-guidance-on-gift-funds-for-home-purchases-and-mortgage-c30e0e98f16b/) Evolve Bank & Trust’s homebuyer guide covers gift letters, donor information and loan-specific requirements for funds used towards a home purchase. [Oliver Reed](https://giftcard.news/author/oliver-reed/) April 24, 2025 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [TruCentive: Research Participant Payments and Reward Delivery Options](https://giftcard.news/research-trends/trucentive-discusses-emerging-trends-in-research-payments-43be0ff2bd85/) TruCentive recommends participant choice, clear payment timing and accessible delivery in research compensation programs. [Suzie Elis](https://giftcard.news/author/suzie-elis/) April 24, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa reviews GCVA findings on multistore gift cards and omnichannel redemption](https://giftcard.news/research-trends/runa-reviews-gcva-findings-on-multistore-gift-cards-and-omnichannel-redempti-8b7d0353e163/) Runa cites February 2025 GCVA consumer findings on multistore gift cards, local retailers and expectations for cross-channel redemption. [Oliver Reed](https://giftcard.news/author/oliver-reed/) April 8, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [NeoCurrency Compares Gift Cards and Other Market Research Incentives](https://giftcard.news/research-trends/neocurrency-discusses-incentives-for-market-research-including-gift-card-68797704088d/) NeoCurrency discusses incentives for market research, including cash, gift cards, merchandise, points-based systems, experiential incentives, and charitable donations. [Suzie Elis](https://giftcard.news/author/suzie-elis/) February 25, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [One10 examines reward budgets, travel choice and AI in the IRF 2025 outlook](https://giftcard.news/research-trends/one10-examines-reward-budgets-travel-choice-and-ai-in-the-irf-2025-outlo-449b0219dc46/) One10 links the IRF's 2025 trends to merchandise budgets, personalized incentive travel and the operational use of AI in reward programs. [Oliver Reed](https://giftcard.news/author/oliver-reed/) February 19, 2025 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [TruCentive: Flexible Research Payments and Clinical Trial Participation](https://giftcard.news/research-trends/fda-and-ama-promote-equity-in-clinical-research-with-diversity-action-pl-f5958d2525a5/) TruCentive argues that payment choice can address practical barriers for research participants, in commentary on 2024 clinical research diversity initiatives. [Emma Carter](https://giftcard.news/author/emma-carter/) January 18, 2025 1 min [Previous](https://giftcard.news/research-trends/page/6/) 1. [1](https://giftcard.news/research-trends/) 2. [5](https://giftcard.news/research-trends/page/5/) 3. [6](https://giftcard.news/research-trends/page/6/) 4. [7](https://giftcard.news/research-trends/page/7/) 5. [8](https://giftcard.news/research-trends/page/8/) 6. [9](https://giftcard.news/research-trends/page/9/) 7. 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