Canonical URL: https://giftcard.news/research-trends/page/8/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 8 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 8 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives puts reward choice and payment speed at the centre of research participation](https://giftcard.news/research-trends/virtual-incentives-puts-reward-choice-and-payment-speed-at-the-centre-d04c28e338d2/) Virtual Incentives' December 2024 FARE guidance addresses incentive selection, prompt fulfilment, activity variety and accessible research design. [Maya Bennett](https://giftcard.news/author/maya-bennett/) December 3, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard SpendingPulse Reports 14.6% Online Growth on Black Friday 2024](https://giftcard.news/research-trends/mastercard-records-14-6-online-sales-growth-on-black-friday-2024-14c00522ee08/) Mastercard’s preliminary Black Friday 2024 data tracks US ecommerce, store sales and gift categories across payment methods. [Emma Carter](https://giftcard.news/author/emma-carter/) November 30, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Espresa links HR skills for 2025 with recognition and flexible benefits](https://giftcard.news/research-trends/espresa-outlines-key-hr-skills-for-2025-including-total-well-being-and-r-62697c56adfa/) Espresa’s November 2024 guide sets out HR priorities spanning employee feedback, technology, reward programs and lifestyle spending accounts. [Maya Bennett](https://giftcard.news/author/maya-bennett/) November 27, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard 2024 Survey Examines European Gen Z Demand for Experiential Gifts](https://giftcard.news/research-trends/mastercard-survey-reveals-european-gen-z-s-preference-for-experiential-g-f367c52061f0/) Mastercard’s November 2024 research examines experience spending and gift preferences among younger European consumers. [Emma Carter](https://giftcard.news/author/emma-carter/) November 26, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm’s 2024 Holiday Survey Finds Demand for Both Physical and Open-Loop Gift Cards](https://giftcard.news/research-trends/incomm-s-2024-holiday-survey-finds-demand-for-both-physical-and-open-d812e8f57415/) InComm’s survey of 2,510 U.S. consumers details 2024 gift card shopping plans, price sensitivity, physical-card preferences and demand across card types. [Oliver Reed](https://giftcard.news/author/oliver-reed/) November 20, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard SpendingPulse Forecasts 2.2% Canadian Holiday Growth for 2024](https://giftcard.news/research-trends/mastercard-forecasts-2-2-canadian-holiday-spending-growth-for-2024-b9e37df6f978/) Mastercard’s November 2024 outlook examines Canadian holiday spending, electronics demand and the balance between stores and online retail. [Maya Bennett](https://giftcard.news/author/maya-bennett/) November 20, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Mastercard Forecasts 2.9% European Holiday Retail Growth for 2024](https://giftcard.news/research-trends/mastercard-projects-growth-in-europe-s-2024-holiday-gift-categories-8c4203d91958/) Mastercard’s Economics Institute examines European holiday spending, electronics and other gift categories in its November 2024 outlook. [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 20, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm and Kennesaw State Launch Gift Card Retail Display Study](https://giftcard.news/research-trends/kennesaw-state-and-incomm-study-how-shoppers-navigate-gift-card-aisles-ccaed91bd169/) InComm Go Studio and Kennesaw State use a three-year research project to study gift card browsing and retail planograms with computer vision. [Maya Bennett](https://giftcard.news/author/maya-bennett/) October 22, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [NeoCurrency Outlines Bulk Gift Card Distribution and APIs for Market Research](https://giftcard.news/research-trends/bulk-gift-cards-can-improve-market-research-results-by-increasing-partic-52969dc804b2/) NeoCurrency’s research incentives guide covers participant choice, reward budgets and API-based distribution after survey completion. [Emma Carter](https://giftcard.news/author/emma-carter/) August 8, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm's 2023 study finds 42% of open-loop gift card purchases were for self-use](https://giftcard.news/research-trends/incomm-s-2023-study-finds-42-of-open-loop-gift-card-purchases-were-for-s-cccf5377e9bc/) InComm's research of 6,475 gift card shoppers in 2023 highlights convenience, budgeting and above-face-value spending among self-use consumers. [Emma Carter](https://giftcard.news/author/emma-carter/) August 6, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [NeoCurrency Details Gift Card and Prepaid Rewards for Research Incentive Programmes](https://giftcard.news/research-trends/neocurrency-team-discusses-importance-of-gift-cards-in-subject-incentive-4e0e369743c5/) NeoCurrency’s research guide compares participant incentives and describes international gift card and cash-like reward options. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) July 26, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [GiftCrowd Explains Shared Gift Collections for Father's Day 2024](https://giftcard.news/research-trends/giftcrowd-provides-guidance-on-father-s-day-gifts-in-2024-7dc308e3f10e/) The June 2024 guide pairs group gifting with personal messages, experiences and recipient-selected brands. [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 13, 2024 1 min [Previous](https://giftcard.news/research-trends/page/7/) 1. [1](https://giftcard.news/research-trends/) 2. [6](https://giftcard.news/research-trends/page/6/) 3. [7](https://giftcard.news/research-trends/page/7/) 4. [8](https://giftcard.news/research-trends/page/8/) 5. [9](https://giftcard.news/research-trends/page/9/) 6. [10](https://giftcard.news/research-trends/page/10/) 7. 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