Canonical URL: https://giftcard.news/research-trends/page/9/ --- description: Market research, spending data, consumer behavior and industry forecasts. title: Research & Trends — page 9 | Gift Card News image: https://giftcard.news/images/social/v1/publication.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Page 9 # Research & Trends Market research, spending data, consumer behavior and industry forecasts. [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm's 2023 study finds 42% of open-loop gift card purchases were for self-use](https://giftcard.news/research-trends/incomm-s-2023-study-finds-42-of-open-loop-gift-card-purchases-were-for-s-cccf5377e9bc/) InComm's research of 6,475 gift card shoppers in 2023 highlights convenience, budgeting and above-face-value spending among self-use consumers. [Emma Carter](https://giftcard.news/author/emma-carter/) August 6, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [NeoCurrency Details Gift Card and Prepaid Rewards for Research Incentive Programmes](https://giftcard.news/research-trends/neocurrency-team-discusses-importance-of-gift-cards-in-subject-incentive-4e0e369743c5/) NeoCurrency’s research guide compares participant incentives and describes international gift card and cash-like reward options. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) July 26, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [GiftCrowd Explains Shared Gift Collections for Father's Day 2024](https://giftcard.news/research-trends/giftcrowd-provides-guidance-on-father-s-day-gifts-in-2024-7dc308e3f10e/) The June 2024 guide pairs group gifting with personal messages, experiences and recipient-selected brands. [Oliver Reed](https://giftcard.news/author/oliver-reed/) June 13, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm's spring gift card report tracks 2023 growth across family celebrations](https://giftcard.news/research-trends/incomm-s-spring-gift-card-report-tracks-2023-growth-across-family-celebr-8651df260127/) InComm's May 2024 infographic highlights year-over-year growth in gift card spending for Mother's Day, Father's Day and graduation in 2023. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) May 10, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives: Survey Reward Delivery and Respondent Engagement](https://giftcard.news/research-trends/survey-incentives-and-engagement-crucial-to-research-experience-79940a75bbd2/) Virtual Incentives reviews survey reward delivery and respondent engagement, drawing on discussions at ESOMAR Congress 2023. [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) March 26, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm study identifies convenience as a reason for self-purchased gift cards](https://giftcard.news/research-trends/incomm-study-identifies-convenience-as-a-reason-for-self-purchased-gift-cards-bfec79ba63fb/) InComm’s 2023 research examines consumers buying open-loop gift cards for themselves and the categories where they redeem them. [Maya Bennett](https://giftcard.news/author/maya-bennett/) March 26, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm’s 2023 survey links branded gift cards with trying new merchants](https://giftcard.news/research-trends/incomm-s-2023-survey-links-branded-gift-cards-with-trying-new-merchants-1fd5601db960/) InComm reports on recipients discovering unfamiliar retailers through gift cards, with repeat-visit intentions distinguished from actual purchases. [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 22, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [InComm identifies convenience and assortment as gift card retail priorities](https://giftcard.news/research-trends/incomm-identifies-convenience-and-assortment-as-gift-card-retail-priorities-4a4b731927df/) InComm’s 2023 shopper research examines preferred buying locations and the channels consumers use to find branded gift card promotions. [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 14, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [All Star highlights branded merchandise and recognition budgets in 2024 incentive trends](https://giftcard.news/research-trends/all-star-highlights-branded-merchandise-and-recognition-budgets-in-2024-ince-cb3eb08b087b/) All Star’s review of the IRF’s 2024 trends connects quality merchandise, frequent recognition and inflation pressures with reward program planning. [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 27, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Virtual Incentives analyzes $15 million in Visa and Mastercard reward spending](https://giftcard.news/research-trends/virtual-incentives-examines-where-prepaid-reward-funds-are-spent-4940c753b498/) The February 2024 provider analysis covers US prepaid reward purchases of $100 or less across dining, shopping, groceries, travel and entertainment. [Emma Carter](https://giftcard.news/author/emma-carter/) February 22, 2024 1 min [Research & Trends](https://giftcard.news/research-trends/) News ## [One10 reviews incentive travel and reward program priorities in the IRF 2024 report](https://giftcard.news/research-trends/one10-reviews-incentive-travel-and-reward-program-priorities-in-the-irf-23c32f2bdb78/) One10's response to the IRF's 2024 trends covers inflation, reward choice, supplier relationships and the role of its PerformX incentive platform. [Maya Bennett](https://giftcard.news/author/maya-bennett/) February 14, 2024 2 min [Research & Trends](https://giftcard.news/research-trends/) News ## [Runa 2024 Survey: Rewards Programs Are a Major Gift Card Distribution Channel](https://giftcard.news/research-trends/runa-study-reveals-growth-of-digital-b2b-gift-card-distribution-channels-735cdc9d2891/) Runa’s January 2024 survey of 1,000 US adults examines how consumers receive gift cards, redeem rewards and choose business payout methods. [Suzie Elis](https://giftcard.news/author/suzie-elis/) January 25, 2024 1 min [Previous](https://giftcard.news/research-trends/page/8/) 1. [1](https://giftcard.news/research-trends/) 2. [7](https://giftcard.news/research-trends/page/7/) 3. [8](https://giftcard.news/research-trends/page/8/) 4. [9](https://giftcard.news/research-trends/page/9/) 5. [10](https://giftcard.news/research-trends/page/10/) 6. [11](https://giftcard.news/research-trends/page/11/) 7. 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