Canonical URL: https://giftcard.news/research-trends/runa-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0/ --- description: John Lewis and Marks & Spencer led Runa's UK Cyber Week list, while Apple and Amazon led the US list in its review of 2023 gift card redemption. title: Runa's Cyber Week 2023 gift card data shows distinct UK and US merchant choices image: https://giftcard.news/images/social/v1/runa-s-cyber-week-2023-gift-card-data-shows-distinct-uk-us-06624cf4057decf71c1dd556143d0808.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Runa's Cyber Week 2023 gift card data shows distinct UK and US merchant choices John Lewis and Marks & Spencer led Runa's UK Cyber Week list, while Apple and Amazon led the US list in its review of 2023 gift card redemption. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) December 21, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa's%20Cyber%20Week%202023%20gift%20card%20data%20shows%20distinct%20UK%20and%20US%20merchant%20choices "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa's%20Cyber%20Week%202023%20gift%20card%20data%20shows%20distinct%20UK%20and%20US%20merchant%20choices%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Runa's Cyber Week 2023 gift card data shows distinct UK and US merchant choices](https://giftcard.news/images/variants/v1/runa-s-cyber-week-2023-gift-card-data-shows-distinct-uk-us-w1280.webp) Photo: Source: runa.io [Runa](https://giftcard.news/company/runa/)'s review of Cyber Week 2023 identified different merchant preferences among gift card recipients in the United Kingdom and United States. Published in December, the analysis concerns activity on the Runa Network during the Thanksgiving-to-Cyber-Monday shopping period, rather than the whole gift card market. [John Lewis](https://giftcard.news/company/john-lewis/) and [Marks & Spencer](https://giftcard.news/company/marks-spencer/) headed the UK list, followed by [Argos](https://giftcard.news/company/argos/), [Currys](https://giftcard.news/company/currys/), [Morrisons](https://giftcard.news/company/morrisons/), [Tesco](https://giftcard.news/company/tesco/), [Asda](https://giftcard.news/company/asda/), [Primark](https://giftcard.news/company/primark/), [Just Eat](https://giftcard.news/company/just-eat/) and [Amazon](https://giftcard.news/company/amazon/) UK. The range included department stores, electronics, groceries, fashion and food delivery. Runa interpreted the strong presence of supermarkets as an indication that recipients were using rewards for everyday spending. It also connected the popularity of Argos and Currys with the ability to use rewards across online and in-store shopping, although the article did not provide a controlled analysis of the causes of each retailer's position. Just Eat's appearance was discussed alongside its Freebie Friday promotion, which extended over the Black Friday weekend. Runa suggested that the offer appealed to consumers seeking value from their reward balance. In the United States, [Apple](https://giftcard.news/company/apple/) and Amazon headed the list, followed by [Home Depot](https://giftcard.news/company/home-depot/), [Foot Locker](https://giftcard.news/company/foot-locker/), [Kohl's](https://giftcard.news/company/kohl-s/), [Chevron](https://giftcard.news/company/chevron/) and [Texaco](https://giftcard.news/company/texaco/), [Target](https://giftcard.news/company/target/), [Dick's Sporting Goods](https://giftcard.news/company/dick-s-sporting-goods/), [Nike](https://giftcard.news/company/nike/) and [Bath & Body Works](https://giftcard.news/company/bath-body-works/). The selection combined technology, general retail, home improvement, fuel, sportswear and personal care. The company highlighted Home Depot as an example of reward spending on home projects and grouped Nike, Foot Locker and Dick's Sporting Goods around sporting purchases. It described fuel and general retailers as options for familiar, practical spending. Runa's interpretation linked the two markets through recipient choice: customers could direct reward value to brands they used frequently or to purchases planned for the promotional period. The article did not provide redemption counts or merchant percentage shares, so the lists establish the reported ordering and category mix rather than the size of the gap between brands. For merchants and reward programme operators, the review illustrates how a catalogue can serve both discretionary shopping and everyday expenses during a major retail event. All merchant rankings in the report relate to Cyber Week 2023 on Runa's network. ## Sources and documents ExpandCollapse * [Runa Cyber Week 2023 Wrap-Up: Top Gift Card Trends in the UK & US](https://runa.io/blog/runa-cyber-week-2023-wrap-up-top-gift-card-trends-in-the-uk-us?utm%5Fsource=giftcard.news) — runa.io ## In this article ### Companies * [Amazon](https://giftcard.news/company/amazon/) * [Apple](https://giftcard.news/company/apple/) * [Argos](https://giftcard.news/company/argos/) * [Asda](https://giftcard.news/company/asda/) * [Bath & Body Works](https://giftcard.news/company/bath-body-works/) * [Chevron](https://giftcard.news/company/chevron/) * [Currys](https://giftcard.news/company/currys/) * [DICK'S Sporting Goods](https://giftcard.news/company/dick-s-sporting-goods/) * [Foot Locker](https://giftcard.news/company/foot-locker/) * [Home Depot](https://giftcard.news/company/home-depot/) * [John Lewis](https://giftcard.news/company/john-lewis/) * [Just Eat](https://giftcard.news/company/just-eat/) * [Kohl's](https://giftcard.news/company/kohl-s/) * [Marks & Spencer](https://giftcard.news/company/marks-spencer/) * [Morrisons](https://giftcard.news/company/morrisons/) * [Nike](https://giftcard.news/company/nike/) * [Primark](https://giftcard.news/company/primark/) * [Runa](https://giftcard.news/company/runa/) * [Target](https://giftcard.news/company/target/) * [Tesco](https://giftcard.news/company/tesco/) * [Texaco](https://giftcard.news/company/texaco/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa's%20Cyber%20Week%202023%20gift%20card%20data%20shows%20distinct%20UK%20and%20US%20merchant%20choices "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa's%20Cyber%20Week%202023%20gift%20card%20data%20shows%20distinct%20UK%20and%20US%20merchant%20choices%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-cyber-week-2023-gift-card-data-shows-distinct-uk-and-us-merchant-414548e58ea0%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? 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