Canonical URL: https://giftcard.news/research-trends/runa-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019/ --- description: Runa's May 2023 loyalty guide discusses recipient demand for broader reward catalogues, including experiences, subscriptions, shares, crypto and charitable options. title: Runa's loyalty research supports more gift card, experience and subscription choices image: https://giftcard.news/images/social/v1/runa-s-loyalty-research-supports-more-gift-card-experience-subscription-choices-c2acca519d033bc6426dc25c9a0dba5f.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Runa's loyalty research supports more gift card, experience and subscription choices Runa's May 2023 loyalty guide discusses recipient demand for broader reward catalogues, including experiences, subscriptions, shares, crypto and charitable options. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 31, 2023 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa's%20loyalty%20research%20supports%20more%20gift%20card%2C%20experience%20and%20subscription%20choices "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa's%20loyalty%20research%20supports%20more%20gift%20card%2C%20experience%20and%20subscription%20choices%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Runa's loyalty research supports more gift card, experience and subscription choices](https://giftcard.news/images/variants/v1/runa-s-loyalty-research-supports-more-gift-card-experience-subscription-choices-w864.webp) Photo: Source: runa.io [Runa](https://giftcard.news/company/runa/) has argued for broader redemption choices in loyalty programmes, citing its consumer research on gift cards and other reward types. In a May 2023 article, the company said 60% of respondents named a gift card as their preferred reward and 40% would consider switching programmes for better reward options. Experiences were one area of interest. Runa reported that 33% of respondents identified better experiential rewards as a feature that could prompt them to change loyalty programmes. The article connects travel and other activities with a catalogue that goes beyond retail purchases. Digital subscriptions were another category, with 24% seeking a better selection. Runa discusses subscriptions as rewards used repeatedly over time, rather than a single shopping transaction. The guide also reported interest from 20% of consumers in catalogues containing fractional-share options. It separately discussed cryptocurrency redemptions and charitable donations, identifying these as different choices a programme might offer rather than evidence that all participants wanted the same alternative. Runa's argument is that a straightforward redemption process still needs rewards relevant to its members. Retailer gift cards, experiences, subscriptions and other options can serve different preferences within one audience. The article promotes expanding a loyalty catalogue through the Runa Network. Its figures describe the consumer research cited in the May 2023 guide; they do not establish investment returns or guaranteed retention improvements from adding any individual reward type. ## Sources and documents ExpandCollapse * [Go Beyond Retail Gift Cards: Provide More Cashout Options for Your Loyalty Members](https://runa.io/blog/more-cashout-options-for-loyalty-members?utm%5Fsource=giftcard.news) — runa.io ## In this article ### Companies * [Runa](https://giftcard.news/company/runa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa's%20loyalty%20research%20supports%20more%20gift%20card%2C%20experience%20and%20subscription%20choices "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa's%20loyalty%20research%20supports%20more%20gift%20card%2C%20experience%20and%20subscription%20choices%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-s-loyalty-research-supports-more-gift-card-experience-and-subscript-a0fefbbef019%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Digital Gift Cards in Latin America and the Caribbean: A 33-Country Research Atlas](https://giftcard.news/research-trends/latam-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 99 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min ```json 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