Canonical URL: https://giftcard.news/research-trends/runa-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0/ --- description: Runa’s 2023 studies compare gift card preferences, redemption and satisfaction across consumer loyalty and employee recognition groups. title: Runa Research: Gift Card Choice in Employee Recognition and Loyalty Programs image: https://giftcard.news/images/social/v1/runa-research-gift-card-choice-employee-recognition-loyalty-programs-44f4d48297b1c917121a8a6a4fe8c9de.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Runa Research: Gift Card Choice in Employee Recognition and Loyalty Programs Runa’s 2023 studies compare gift card preferences, redemption and satisfaction across consumer loyalty and employee recognition groups. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 4, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20Research%3A%20Gift%20Card%20Choice%20in%20Employee%20Recognition%20and%20Loyalty%20Programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20Research%3A%20Gift%20Card%20Choice%20in%20Employee%20Recognition%20and%20Loyalty%20Programs%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Runa](https://giftcard.news/images/variants/v1/runa-research-gift-card-choice-employee-recognition-loyalty-programs-w1200.webp) Photo: Source: runa.io Gift cards were the preferred reward for 61% of participants in each of two [Runa](https://giftcard.news/company/runa/) research groups, according to findings released on May 4, 2023\. The company examined consumer loyalty and workplace recognition separately. The loyalty survey covered more than 900 people who belonged to at least one programme. The employee survey included over 650 full-time and part-time workers. Both were conducted in March 2023 across Germany, the United Kingdom and the United States. Among loyalty participants, 55% prioritised easy earning and redemption. Forty per cent said a wider selection of gift card brands could persuade them to change programmes; 39% were interested in programmes offering more local and small-business choices. The employee results showed a satisfaction gap: 30% were satisfied with the rewards they received and their employer’s administration of them. Sixty-five per cent said rewards influenced their decision to stay with an employer. Physical distribution remained common. In the US employee sample, 55% received rewards directly from a manager or HR representative. Runa argued that greater choice could improve these programmes. The research records stated preferences and experiences; it does not establish that changing rewards alone causes employee retention. ## Sources and documents ExpandCollapse * [Runa Study Demonstrates Enduring Popularity of Rewards and Loyalty Points, but Reveals Misalignment between Consumers and Companies](https://runa.io/press-release/runa-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-points?utm%5Fsource=giftcard.news) — runa.io ## In this article ### Companies * [Runa](https://giftcard.news/company/runa/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Runa%20Research%3A%20Gift%20Card%20Choice%20in%20Employee%20Recognition%20and%20Loyalty%20Programs "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Runa%20Research%3A%20Gift%20Card%20Choice%20in%20Employee%20Recognition%20and%20Loyalty%20Programs%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fruna-study-demonstrates-enduring-popularity-of-rewards-and-loyalty-point-efe4b34f91c0%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated 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