Canonical URL: https://giftcard.news/research-trends/sendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a/ --- description: The May 2026 case paired a physical kit with a $50 attendance voucher, but the cohorts were not a randomised experiment. title: Sendoso reports 86% webinar attendance among recipients of a baseball-themed gift image: https://giftcard.news/images/social/v1/sendoso-reports-86-webinar-attendance-among-recipients-baseball-themed-gift-e1cb99774b4906fde5fe90b77d95f255.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Sendoso reports 86% webinar attendance among recipients of a baseball-themed gift The May 2026 case paired a physical kit with a $50 attendance voucher, but the cohorts were not a randomised experiment. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) May 8, 2026 2 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Sendoso%20reports%2086%25%20webinar%20attendance%20among%20recipients%20of%20a%20baseball-themed%20gift "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Sendoso%20reports%2086%25%20webinar%20attendance%20among%20recipients%20of%20a%20baseball-themed%20gift%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![A worker assembles red baseball-themed gift boxes on a warehouse conveyor](https://giftcard.news/images/variants/v1/sendoso-reports-86-webinar-attendance-among-recipients-baseball-themed-gift-worker-assembles-w1280.webp) A Sendoso worker prepares the baseball-themed gift boxes shown in the company’s campaign account. Photo: Sendoso [Sendoso](https://giftcard.news/company/sendoso/) reported an 86% webinar attendance rate among recipients of a baseball-themed gift kit in a case study published on May 8, 2026\. The programme paired the physical gift with a $50 ticket voucher for attending the live event. [\[S01\]](#article-source-1) ## Two offers and several contact points The company offered kits to 429 field-marketing contacts, with 21% accepting. It also promoted the webinar to 450 additional contacts and used email and delivery-triggered follow-ups. The kit contained a branded baseball, snacks and registration instructions. [\[S01\]](#article-source-1) Scroll left or right to see all columns __Two offers and several contact points__ | Company-reported measure | Result and denominator | | ------------------------- | -------------------------------------------- | | Gift acceptance | 21% of 429 contacts offered the kit | | Overall attendance | 37% of all registrants | | Gift-recipient attendance | 86% of recipients of the kit | | Non-gifted attendance | Approximately 14% in the reported comparison | The account, by [Paige Jackson](https://giftcard.news/person/paige-jackson/), provides an observational campaign comparison. It does not describe random assignment or reconcile every cohort count. The published rates therefore do not isolate the effect of the physical gift, the voucher or the follow-up messages. [\[S01\]](#article-source-1) ## The denominator changes the interpretation Accepting a gift can itself signal interest. People who take that step may already be more likely to attend than people who do not. Comparing those groups without accounting for their starting differences can make an effective campaign look like a controlled experiment when it is not one. The $50 voucher also matters to the design: it rewarded the action the marketer wanted, live attendance. That is a different mechanism from simply sending a present and hoping the recipient remembers the invitation. For gifting teams, the case is useful because it makes the journey concrete. It connects an initial offer, a registration route, follow-up and a reward after attendance. A stronger evaluation would keep the audience groups comparable and track programme cost alongside qualified engagement. The result supports a reported association within this campaign. It does not establish that gifting alone caused the attendance difference or predict the same response in another audience. ## Sources and documents ExpandCollapse * [\[S01\] Original source](https://www.sendoso.com/resources/blog/how-sendosos-baseball-themed-gifting-campaign-drove-86-webinar-attendance?utm%5Fsource=giftcard.news) — www.sendoso.com ## In this article ### Companies * [Sendoso](https://giftcard.news/company/sendoso/) ### People * [Paige Jackson](https://giftcard.news/person/paige-jackson/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Sendoso%20reports%2086%25%20webinar%20attendance%20among%20recipients%20of%20a%20baseball-themed%20gift "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Sendoso%20reports%2086%25%20webinar%20attendance%20among%20recipients%20of%20a%20baseball-themed%20gift%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsendoso-reports-86-webinar-attendance-among-recipients-of-a-baseball-63ff5d9ca49a%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. 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