Canonical URL: https://giftcard.news/research-trends/survey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266/ --- description: Experiments with EveryAnswer and Virtual Incentives examine survey topics, gift card values and completion, finding larger offers were not always better. title: Virtual Incentives and EveryAnswer Compare Survey Gift Card Values image: https://giftcard.news/images/social/v1/virtual-incentives-everyanswer-compare-survey-gift-card-values-5ee912b875281898400dcddb10a4a6df.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) 3. Virtual Incentives and EveryAnswer Compare Survey Gift Card Values [Research & Trends](https://giftcard.news/research-trends/) News # Virtual Incentives and EveryAnswer Compare Survey Gift Card Values Experiments with EveryAnswer and Virtual Incentives examine survey topics, gift card values and completion, finding larger offers were not always better. By [Emma Carter](https://giftcard.news/author/emma-carter/) Published: October 7, 2025 at 12:59 PM 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsurvey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20and%20EveryAnswer%20Compare%20Survey%20Gift%20Card%20Values "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsurvey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20and%20EveryAnswer%20Compare%20Survey%20Gift%20Card%20Values%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsurvey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Virtual Incentives article image for Survey experiment finds larger gift card offers do not always improve recruitment](https://giftcard.news/images/variants/v1/virtual-incentives-everyanswer-compare-survey-gift-card-values-article-image-experiment-finds-w1200.webp) Photo: Source: virtualincentives.com [EveryAnswer](https://giftcard.news/company/everyanswer/) and [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) found that increasing a survey reward did not consistently improve recruitment in experiments described in October 2025. The first wave involved 8,597 participants recruited through digital advertising. It varied survey topics and compared gift cards, donations and no reward, with incentive values between $1 and $20\. A second wave examined 1,080 survey start-page visits and focused on housing. The companies reported that $3 gift cards produced the strongest improvements in completion rates in their experiments. Offers worth $10 or more delivered smaller additional benefits and sometimes raised doubts about legitimacy. Topic differences were substantial: politics surveys recorded higher start and completion rates than telecommunications surveys. Older participants were also more likely to begin than those aged 18–29. The research found clearer effects on finishing surveys than on starting them. Virtual Incentives and EveryAnswer interpreted the results as support for matching rewards to the recruitment context. The findings describe these experiments; they do not establish one ideal payment amount for all surveys or participant groups. ## Sources and documents ExpandCollapse * [Survey experiment finds larger gift card offers do not always improve recruitment](https://www.virtualincentives.com/do-higher-incentives-increase-survey-response-rates/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [EveryAnswer](https://giftcard.news/company/everyanswer/) * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsurvey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20and%20EveryAnswer%20Compare%20Survey%20Gift%20Card%20Values "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsurvey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20and%20EveryAnswer%20Compare%20Survey%20Gift%20Card%20Values%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fsurvey-experiment-finds-larger-gift-card-offers-do-not-always-improve-re-2d61410fa266%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Gift Card Fraud in the United States](https://giftcard.news/research-trends/gift-card-fraud-in-the-united-states/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [Can You Cash Out Your Gift Card? 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