Canonical URL: https://giftcard.news/research-trends/tillo-ten-year-milestone-four-billion-gift-cards-march-2026/ --- description: Tillo’s tenth-anniversary figures reveal network scale. We examine the commercial model, ownership background and limits of cumulative processing data. title: Tillo marks 10 years and $4bn in gift cards processed image: https://giftcard.news/images/social/v1/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-8d7c334d23614ea35c195480980a78fa.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Tillo marks ten years with more than $4 billion in gift cards processed Tillo’s anniversary figures show gift card network scale, while processing value remains distinct from revenue and profit. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 24, 2026 4 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftillo-ten-year-milestone-four-billion-gift-cards-march-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Tillo+marks+ten+years+with+more+than+%244+billion+in+gift+cards+processed&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftillo-ten-year-milestone-four-billion-gift-cards-march-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Tillo+marks+ten+years+with+more+than+%244+billion+in+gift+cards+processed+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftillo-ten-year-milestone-four-billion-gift-cards-march-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Tillo tenth anniversary artwork with its gift card and rewards message.](https://giftcard.news/images/variants/v1/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-tenth-w1280.webp) Official artwork accompanying Tillo’s Mar 24, 2026 announcement. Photo: Tillo [Tillo](https://giftcard.news/company/tillo/) reported more than $4 billion in cumulative gift card processing on March 24, 2026, as it marked its tenth anniversary. Its snapshot included more than 4,000 brands, 40 markets, 25 currencies, over 300 business buyers and more than 165 employees. Those figures describe network scale, rather than annual revenue or profit. [\[S01\]](#article-source-1) Subsequent accounts provide a more detailed financial picture. Reward Cloud Limited, the legal company trading as Tillo, filed its 2025 consolidated annual report on September 29, 2026\. The comparisons below use that later filing, approved on September 25, and retain the distinction between annual gift-card value, recognised revenue and earnings. They were not part of the March anniversary disclosure. [\[S02\]](#article-source-2) [\[S04\]](#article-source-4) [\[S05\]](#article-source-5) ## Annual gift-card value gives the milestone a reporting period The strategic report records £1.371 billion in retail value of gifts sold during 2025, compared with £1.018 billion during 2024\. This supplies two annual observations for the group’s operating activity. It differs from the anniversary’s cumulative dollar-denominated processing total in both period and currency, so the figures cannot be joined into one growth series. [\[S04\]](#article-source-4) The data behind the story ### Retail value of gifts sold Operational KPI for the Reward Cloud consolidated group, years ended December 31. Retail value of gifts sold GBP million Tap or hover for details. All values are also available in the data table. Source Reward Cloud Limited, 2025 annual report and consolidated accounts, filed September 29, 2026 Management-reported operational measure in the strategic report, rounded to £0.1 million in the source. The auditor’s financial-statement opinion does not separately assure this KPI. Reported group totals, not a constant-scope organic growth series. Show data tableHide data table Scroll left or right to see all columns __Retail value of gifts sold (GBP million)__ | Category | Retail value of gifts sold | | -------- | -------------------------- | | 2024 | 1,018.0 GBP million | | 2025 | 1,371.0 GBP million | Tillo connects reward buyers with participating brands through shared platform integrations. The annual value shows activity flowing through that network; a catalogue count shows the range potentially available. Neither measure establishes how evenly business is distributed among brands or how frequently each buyer transacts. The filing does not publish those concentration measures. [\[S02\]](#article-source-2) [\[S04\]](#article-source-4) ## Recognised revenue reflects several commercial arrangements Consolidated turnover increased from £28.187 million in 2024 to £33.711 million in 2025\. The accounts separate commissions and platform fees, licence and transaction fees, and interest income. Interest earned on advance customer deposits contributed £1.872 million in 2025 and was included within turnover under the company’s accounting policy. [\[S04\]](#article-source-4) The data behind the story ### Consolidated turnover Recognised group revenue, years ended December 31; amounts converted from pounds to millions. Consolidated turnover GBP million Tap or hover for details. All values are also available in the data table. Source Reward Cloud Limited, 2025 annual report and consolidated accounts, filed September 29, 2026 Audited consolidated figures. Turnover combines revenue recognised gross for some principal transactions, fees or margins for agent transactions, and interest income. It is not the face value of all gift cards sold. Show data tableHide data table Scroll left or right to see all columns __Consolidated turnover (GBP million)__ | Category | Consolidated turnover | | -------- | --------------------- | | 2024 | 28.187 GBP million | | 2025 | 33.711 GBP million | The distinction is substantive. When the group buys codes in advance and takes inventory risk, it recognises gross transactional revenue as principal. Where it fulfils orders without that risk, it recognises the transaction fee or margin as agent. The accounts also estimate income attributable to unredeemed codes. Dividing turnover by all gift-card value would therefore mix different accounting treatments and would not produce a uniform contractual take rate. [\[S04\]](#article-source-4) ## Profitability depends on estimates and the cost of expansion Operating profit fell from £3.642 million in 2024 to £1.225 million in 2025\. A revised estimate of income from unredeemed gift-card balances reduced 2025 turnover and pre-tax profit by £2.04 million. Directors based the revision on enhanced redemption-behaviour data and treated it as a change in estimate for 2025; the 2024 comparison was not restated. [\[S04\]](#article-source-4) The data behind the story ### Consolidated operating profit Reported group operating profit, years ended December 31. Consolidated operating profit GBP million Tap or hover for details. All values are also available in the data table. Source Reward Cloud Limited, 2025 annual report and consolidated accounts, filed September 29, 2026 Audited reported results, including the £2.04 million 2025 reduction from the revised unredeemed-code estimate. Operating profit is not EBITDA, and the chart does not remove the adjustment or construct a hypothetical earnings result. Show data tableHide data table Scroll left or right to see all columns __Consolidated operating profit (GBP million)__ | Category | Consolidated operating profit | | -------- | ----------------------------- | | 2024 | 3.642 GBP million | | 2025 | 1.225 GBP million | Costs also changed. Administrative expenses rose from £14.245 million to £17.900 million, while average monthly group employment increased from 127 to 146\. The latter is an annual average and should not be compared directly with the anniversary’s later 165-plus employee snapshot. The strategic report associates investment in people and international expansion with the higher expense base. [\[S01\]](#article-source-1) [\[S04\]](#article-source-4) The accounts confirm that a [Tenzing](https://giftcard.news/company/tenzing/) fund acquired the group in May 2025\. They also record the acquisition of Amilon on September 3, 2026 as a subsequent event, with no acquisition amounts recognised in the 2025 figures. These dates keep the ownership and expansion story aligned with the period being measured. [\[S04\]](#article-source-4) The anniversary’s 56.1% compound EBITDA growth claim since 2017 remains a different measure with no accompanying absolute annual earnings series. Its separate 99.8% compound growth claim does not clearly name the underlying measure. The filed accounts add observed annual results without treating either promotional growth claim as a substitute for defined financial statements. [\[S01\]](#article-source-1) [\[S04\]](#article-source-4) ## In this article ### Companies * [Tenzing](https://giftcard.news/company/tenzing/) * [Tillo](https://giftcard.news/company/tillo/) ### Sources and documents * [\[S01\] March 2026 anniversary figures](https://www.tillo.com/blog/tillo-celebrates-10-years-as-the-leading-rewards-incentives-and-gift-card-platform?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tillo * [\[S02\] Role connecting brands and reward buyers](https://www.tillo.com/about-us?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tillo * [\[S03\] May 2025 secondary investment as ownership background](https://tenzing.pe/news/our-investment-into-tillo-a-leading-rewards-and-incentives-platform/2/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tenzing * [\[S04\] Reward Cloud Limited 2025 annual report and consolidated accounts, approved September 25, 2026](https://find-and-update.company-information.service.gov.uk/company/10051136/filing-history/MzU0ODI1Njc0MGFkaXF6a2N4/document?format=xhtml&download=1&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Reward Cloud Limited via Companies House * [\[S05\] Company 10051136 filing history and September 29, 2026 accounts receipt](https://find-and-update.company-information.service.gov.uk/company/10051136/filing-history?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Companies House Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftillo-ten-year-milestone-four-billion-gift-cards-march-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Tillo+marks+ten+years+with+more+than+%244+billion+in+gift+cards+processed&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftillo-ten-year-milestone-four-billion-gift-cards-march-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Tillo+marks+ten+years+with+more+than+%244+billion+in+gift+cards+processed+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftillo-ten-year-milestone-four-billion-gift-cards-march-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Industry Deals](https://giftcard.news/industry-deals/) News ### [Tillo Acquires Amilon to Expand International Gift Card Distribution](https://giftcard.news/industry-deals/tillo-acquires-amilon-to-establish-transatlantic-leadership-in-rewards-i-e4490e17fbd5/) [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) September 8, 2026 6 min [Gift Cards](https://giftcard.news/gift-cards/) News ### [Tillo reports a third year of Customer Service Excellence accreditation](https://giftcard.news/gift-cards/tillo-customer-service-excellence-third-year-march-2026/) [Suzie Elis](https://giftcard.news/author/suzie-elis/) March 24, 2026 3 min [Research & Trends](https://giftcard.news/research-trends/) News ### [InComm’s holiday survey puts gift cards first in U.S. purchase plans](https://giftcard.news/research-trends/incomm-2026-holiday-gift-card-purchase-plans/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 21, 2026 5 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Suzie Elis editorial profile.","@id":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Suzie Elis, a Gift Card News editorial pen name","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-tenth.webp","contentUrl":"https://giftcard.news/images/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-tenth.webp","width":1920,"height":1280,"caption":"Official artwork accompanying Tillo’s Mar 24, 2026 announcement.","@id":"https://giftcard.news/images/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-tenth.webp#image","encodingFormat":"image/webp","description":"Tillo tenth anniversary artwork with its gift card and rewards message.","creditText":"Tillo","isBasedOn":"https://www.tillo.com/blog/tillo-celebrates-10-years-as-the-leading-rewards-incentives-and-gift-card-platform"},{"@type":"ImageObject","url":"https://giftcard.news/images/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-tenth-2.webp","contentUrl":"https://giftcard.news/images/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-tenth-2.webp","width":1768,"height":1368,"caption":"Official artwork accompanying Tillo’s Mar 24, 2026 announcement.","@id":"https://giftcard.news/images/tillo-marks-ten-years-more-than-4-billion-gift-cards-processed-tenth-2.webp#image","encodingFormat":"image/webp","description":"Tillo tenth anniversary artwork with its gift card and rewards message. 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