Canonical URL: https://giftcard.news/research-trends/todo-zift-card-physical-store-sales-growth-january-august-2026/ --- description: The September 9 disclosure pairs January-August sales growth with distribution across more than 1,400 Americanas stores, while leaving the sales measure undefined. title: Todo reports 43% rise in Zift Card physical-store sales in Brazil image: https://giftcard.news/images/social/v1/todo-reports-43-rise-zift-card-physical-store-sales-brazil-3724b07969caa637e7fd8c63fd8f419d.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Todo reports 43% rise in Zift Card physical-store sales in Brazil The September 9 disclosure pairs January-August sales growth with distribution across more than 1,400 Americanas stores, while leaving the sales measure undefined. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 9, 2026 3 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftodo-zift-card-physical-store-sales-growth-january-august-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Todo+reports+43%25+rise+in+Zift+Card+physical-store+sales+in+Brazil&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftodo-zift-card-physical-store-sales-growth-january-august-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Todo+reports+43%25+rise+in+Zift+Card+physical-store+sales+in+Brazil+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftodo-zift-card-physical-store-sales-growth-january-august-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Customer hands holding a blue card at a retail payment terminal](https://giftcard.news/images/variants/v1/todo-reports-43-rise-zift-card-physical-store-sales-brazil-customer-hands-w1280.webp) Illustrative card transaction. The image does not depict the operator or program in this report. Photo: SpotOn / Unsplash. Photo: SpotOn / Unsplash [Todo InComm](https://giftcard.news/company/todo-incomm/) says Zift Card sales through physical stores increased 43% in January-August 2026 compared with the same period of 2025, according to an operator disclosure published on September 9. The result concerns the company's multi-brand gift-card product and its in-store sales channel. It is not a reported growth rate for Brazil's entire gift-card market. The company does not state whether the 43% measure represents card units, prepaid value or another sales basis. It also does not provide an absolute total or a comparison restricted to the same participating stores. Those limits prevent treating the percentage as audited revenue growth or isolating how much arose from an enlarged network. ## Physical distribution reaches more Americanas stores The same disclosure says Zift Card distribution across [Americanas](https://giftcard.news/company/americanas/) expanded to more than 1,400 physical stores during 2026\. Todo links that expansion to a platform network exceeding 5,000 active points of sale in Brazil. The data behind the story ### Distribution thresholds reported by Todo The September 9, 2026 disclosure places Zift at more than 1,400 Americanas stores and links that rollout to a platform network exceeding 5,000 active points of sale in Brazil. Bars show the published thresholds, not exact location counts. Published threshold; actual count is higher locations Tap or hover for details. All values are also available in the data table. Source Todo InComm: September 9, 2026 physical-distribution disclosure The Americanas locations are part of the broader distribution network, not an additional disjoint set. The two thresholds must not be added or used to calculate an exact share. These are selling locations, not distinct redemption brands, newly opened stores or audited exact totals. Show data tableHide data table Scroll left or right to see all columns __Distribution thresholds reported by Todo (locations)__ | Category | Published threshold; actual count is higher | | ---------------------------------------- | ------------------------------------------- | | Americanas stores: more than 1,400 | 1,400 locations | | Platform points of sale: more than 5,000 | 5,000 locations | The figures describe where prepaid products are sold. They do not establish that 5,000 different retail brands accept a Zift balance, or disclose the precise dates on which each new location began selling cards. Americanas’ own first-half 2026 results describe a retail network of more than 1,400 stores. That independently issued document is consistent with the scale of the retailer named by Todo, but it does not identify Zift or establish that each store carried the card. The rollout claim therefore remains Todo’s. [\[S2\]](#article-source-2) Zift’s product page, checked on October 19, describes purchases online or at physical sellers, followed by a recipient choosing one or more participating brands. It advises checking each brand’s redemption rules. A selling location and an eligible redemption outlet are consequently different parts of the product’s operation. [\[S3\]](#article-source-3) The new information is the operator's January-August physical-channel performance and disclosed distribution scale. The company presents them as evidence of the continued role of stores in gift-card sales, but it does not supply an independently tested forecast or subsequent redemption outcome. These results are separate from Todo's later October 1 report on gift-card activity during Brazil's September Customer Week. Different periods and product coverage give the two announcements different denominators; their growth rates should not be combined. ## In this article ### Companies * [Americanas](https://giftcard.news/company/americanas/) * [Todo InComm](https://giftcard.news/company/todo-incomm/) ### Sources and documents * [September 9 original Zift Card physical-sales and distribution disclosure](https://www.todoincomm.com/2026/09/09/a-relevancia-estrategica-do-cartao-presente-na-loja-fisica/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Todo InComm * [\[S2\] Americanas 6M26 results, retail network context on pages 5 and 31](https://api.mziq.com/mzfilemanager/v2/d/347dba24-05d2-479e-a775-2ea8677c50f2/a8274519-a2aa-2871-ce1c-5d51c9a625ec?origin=2&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Americanas * [\[S3\] Zift Card current purchase and redemption mechanism](https://zift.cards/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Zift Card Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftodo-zift-card-physical-store-sales-growth-january-august-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Todo+reports+43%25+rise+in+Zift+Card+physical-store+sales+in+Brazil&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftodo-zift-card-physical-store-sales-growth-january-august-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Todo+reports+43%25+rise+in+Zift+Card+physical-store+sales+in+Brazil+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftodo-zift-card-physical-store-sales-growth-january-august-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) News ### [InComm’s holiday survey puts gift cards first in U.S. purchase plans](https://giftcard.news/research-trends/incomm-2026-holiday-gift-card-purchase-plans/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 21, 2026 5 min [Research & Trends](https://giftcard.news/research-trends/) News ### [Gift cards lead NRF’s 2026 holiday wish list at 47%](https://giftcard.news/research-trends/nrf-2026-holiday-gift-card-wish-list/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 20, 2026 3 min [Research & Trends](https://giftcard.news/research-trends/) News ### [iGift’s three-brand index records a lower Roblox discount in week 42](https://giftcard.news/research-trends/igift-week42-2026-gift-card-discount-index/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 19, 2026 4 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Oliver Reed editorial profile.","@id":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Oliver Reed, Gift Card News","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/todo-reports-43-rise-zift-card-physical-store-sales-brazil-customer-hands.webp","contentUrl":"https://giftcard.news/images/todo-reports-43-rise-zift-card-physical-store-sales-brazil-customer-hands.webp","width":1920,"height":1440,"caption":"Illustrative card transaction. 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