Canonical URL: https://giftcard.news/research-trends/tremendous-us-merchant-gift-card-redemption-data-2026/ --- description: Amazon.com leads the merchant gift-card figures in Tremendous’s U.S. reward data. Dollar and count shares, platform limits and source discrepancies. title: Tremendous U.S. merchant gift-card redemption data image: https://giftcard.news/images/social/v1/amazon-leads-tremendous-s-disclosed-u-merchant-card-figures-fc0a1f8e06500aa75956e812e34b637c.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Amazon leads Tremendous’s disclosed U.S. merchant-card figures Tremendous’s U.S. platform data gives Amazon.com a 13.87% share of reward dollars, while count-based rankings reveal a different order among other merchant cards. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) August 7, 2026 4 min read [ Google News ](https://google.com/preferences/source?q=giftcard.news&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftremendous-us-merchant-gift-card-redemption-data-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Amazon+leads+Tremendous%E2%80%99s+disclosed+U.S.+merchant-card+figures&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftremendous-us-merchant-gift-card-redemption-data-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Amazon+leads+Tremendous%E2%80%99s+disclosed+U.S.+merchant-card+figures+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftremendous-us-merchant-gift-card-redemption-data-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Tremendous study illustration of the United States with gift cards, shopping bags, coins, a coffee cup and a fuel pump.](https://giftcard.news/images/variants/v1/amazon-leads-tremendous-s-disclosed-u-merchant-card-figures-study-illustration-united-w1280.webp) Publisher-supplied illustration accompanying Tremendous’s U.S. reward analysis. The icons are decorative and do not encode state rankings or measured merchant shares. Photo: Tremendous [Amazon.com](https://giftcard.news/company/amazon/) accounted for 13.87% of U.S. reward dollars in [Tremendous](https://giftcard.news/company/tremendous/)’s platform analysis, ahead of the other merchant gift cards in its published national figures. The denominator includes monetary payouts and general-use prepaid cards, so the result describes a merchant card’s place within a broader rewards pool. [\[S1\]](#article-source-1) Tremendous published the analysis on August 7, 2026, using redemptions recorded from March 31, 2025 to March 31, 2026\. A longer presentation followed on August 25\. The company describes millions of redemptions but does not disclose an exact sample size or total dollar value. [\[S1\]](#article-source-1)[\[S2\]](#article-source-2) ## Merchant cards compete within a wider payout pool The data behind the story ### Selected merchant cards’ shares of Tremendous U.S. reward value Dollar-weighted shares reported for six merchant gift cards in the original platform study. Reported platform share % of all U.S. reward dollars Tap or hover for details. All values are also available in the data table. Source Tremendous original U.S. platform redemption analysis U.S. Tremendous redemptions, March 31, 2025-March 31, 2026\. Denominator includes all recorded reward options, including monetary payouts and general-use prepaid cards. These six merchant cards are a selected subset, not a complete composition. Client menus constrain recipient choice; exact sample size and program weights are undisclosed. These are platform reward selections, not merchant spending or U.S. gift-card market shares. Show data tableHide data table Scroll left or right to see all columns __Selected merchant cards’ shares of Tremendous U.S. reward value (% of all U.S. reward dollars)__ | Category | Reported platform share | | ----------- | ---------------------------------- | | Amazon.com | 13.87 % of all U.S. reward dollars | | Walmart | 1.52 % of all U.S. reward dollars | | Apple | 1.28 % of all U.S. reward dollars | | Google Play | 0.84 % of all U.S. reward dollars | | Target | 0.81 % of all U.S. reward dollars | | Starbucks | 0.74 % of all U.S. reward dollars | The gap between Amazon.com and the other disclosed merchant cards is substantial within this dataset. [Walmart](https://giftcard.news/company/walmart/) represented 1.52% of all reward dollars and [Apple](https://giftcard.news/company/apple/) 1.28%; [Google Play](https://giftcard.news/company/google/), [Target](https://giftcard.news/company/target/) and [Starbucks](https://giftcard.news/company/starbucks/) each represented less than 1%. The figures measure the value selected through Tremendous, rather than subsequent purchases made at those retailers. [\[S1\]](#article-source-1)[\[S2\]](#article-source-2) Tremendous distributes business rewards across research incentives, marketing, employee recognition, referrals, donations and class-action payouts. That program mix matters: a national total combines different reasons for sending money, different amounts and different recipient groups. It is a supplier’s view of its own activity, with no disclosed weighting that would make it representative of the U.S. gift-card industry. [\[S1\]](#article-source-1) Choice also begins before the recipient sees an offer. Tremendous says clients decide which options to make available, after which recipients choose from those menus. A card’s share can therefore reflect distribution and availability as well as its appeal to the person receiving the reward. [\[S1\]](#article-source-1) ## Counting selections changes the order The data behind the story ### Selected merchant cards’ shares of Tremendous U.S. reward selections Count-weighted shares for the same six merchant cards, ranked by number of platform redemptions. Reported platform share % of all U.S. reward redemptions Tap or hover for details. All values are also available in the data table. Source Tremendous original U.S. platform redemption analysis U.S. Tremendous redemptions, March 31, 2025-March 31, 2026\. Denominator includes all recorded reward options, including monetary payouts and general-use prepaid cards. These six merchant cards are a selected subset, not a complete composition. Client menus constrain recipient choice; exact sample size and program weights are undisclosed. These are platform reward selections, not merchant spending or U.S. gift-card market shares. Show data tableHide data table Scroll left or right to see all columns __Selected merchant cards’ shares of Tremendous U.S. reward selections (% of all U.S. reward redemptions)__ | Category | Reported platform share | | ----------- | -------------------------------------- | | Amazon.com | 17.03 % of all U.S. reward redemptions | | Apple | 2.92 % of all U.S. reward redemptions | | Walmart | 2.46 % of all U.S. reward redemptions | | Google Play | 2.13 % of all U.S. reward redemptions | | Starbucks | 1.56 % of all U.S. reward redemptions | | Target | 0.99 % of all U.S. reward redemptions | Amazon.com represented 17.03% of recorded reward redemptions by count. Apple’s 2.92% placed it ahead of Walmart’s 2.46%, reversing their dollar-weighted order. Starbucks also ranked above Target by count while ranking below it by dollars. Those differences show why counting selections and adding their value answer different commercial questions. [\[S1\]](#article-source-1) A frequently selected option need not account for the same proportion of the money distributed. The source does not provide the absolute totals needed to calculate average dollar amounts for these merchant cards, nor a controlled comparison showing why recipients selected them. The percentages alone do not establish that reward size caused a particular choice. [\[S1\]](#article-source-1) For the distribution business, the useful finding is the variation between value and selection frequency inside one provider’s offering. The evidence does not establish a universal winning catalog or the return a program buyer would earn. It also supplies no comparable earlier period from which to infer growth or changing national preferences. [\[S1\]](#article-source-1) This report retains the national merchant figures that agree across the source text and charts. It excludes state rankings because the original pages give inconsistent values for some states, including Maryland and West Virginia. Those discrepancies leave the narrower national observations as attributed Tremendous findings, without an independent audit. [\[S1\]](#article-source-1)[\[S2\]](#article-source-2) Related reporting: [Tremendous’s separate European reward analysis](https://giftcard.news/research-trends/tremendous-amazon-gift-cards-europe-redemption-data/) uses a different geographic sample and observation basis. ## In this article ### Companies * [Amazon](https://giftcard.news/company/amazon/) * [Apple](https://giftcard.news/company/apple/) * [Google](https://giftcard.news/company/google/) * [Starbucks](https://giftcard.news/company/starbucks/) * [Target](https://giftcard.news/company/target/) * [Tremendous](https://giftcard.news/company/tremendous/) * [Walmart](https://giftcard.news/company/walmart/) ### Sources and documents * [\[S1\] Original U.S. redemption analysis, national values and methodology](https://www.tremendous.com/blog/rewards-preferences-vary-by-state-data/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tremendous * [\[S2\] Detailed source presentation and state-data cross-check](https://www.tremendous.com/blog/top-incentive-options-by-state/?utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news) — Tremendous Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftremendous-us-merchant-gift-card-redemption-data-2026%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Amazon+leads+Tremendous%E2%80%99s+disclosed+U.S.+merchant-card+figures&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftremendous-us-merchant-gift-card-redemption-data-2026%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "LinkedIn") [ ](https://wa.me/?text=Amazon+leads+Tremendous%E2%80%99s+disclosed+U.S.+merchant-card+figures+https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftremendous-us-merchant-gift-card-redemption-data-2026%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial&utm%5Fsource=giftcard.news&utm%5Fcampaign=giftcard.news "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) News ### [InComm’s holiday survey puts gift cards first in U.S. purchase plans](https://giftcard.news/research-trends/incomm-2026-holiday-gift-card-purchase-plans/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 21, 2026 5 min [Research & Trends](https://giftcard.news/research-trends/) News ### [Gift cards lead NRF’s 2026 holiday wish list at 47%](https://giftcard.news/research-trends/nrf-2026-holiday-gift-card-wish-list/) [Emma Carter](https://giftcard.news/author/emma-carter/) October 20, 2026 3 min [Research & Trends](https://giftcard.news/research-trends/) News ### [iGift’s three-brand index records a lower Roblox discount in week 42](https://giftcard.news/research-trends/igift-week42-2026-gift-card-discount-index/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) October 19, 2026 4 min ```json {"@context":"https://schema.org","@graph":[{"@type":"NewsMediaOrganization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","logo":{"@type":"ImageObject","url":"https://giftcard.news/icon-512.png","contentUrl":"https://giftcard.news/icon-512.png","width":512,"height":512,"@id":"https://giftcard.news/#logo"},"publishingPrinciples":"https://giftcard.news/editorial-policy/","correctionsPolicy":"https://giftcard.news/editorial-policy/"},{"@type":"WebSite","@id":"https://giftcard.news/#website","url":"https://giftcard.news/","name":"Gift Card News","description":"News and analysis covering gift cards, retail, loyalty, rewards and payments worldwide.","inLanguage":"en","publisher":{"@id":"https://giftcard.news/#publisher"},"potentialAction":{"@type":"SearchAction","target":"https://giftcard.news/search/?q={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & Research","image":{"@type":"ImageObject","url":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp","width":1254,"height":1254,"caption":"Illustrated portrait representing the Oliver Reed editorial profile.","@id":"https://giftcard.news/images/oliver-reed-editorial-portrait.webp#image","encodingFormat":"image/webp","description":"Illustrated portrait for Oliver Reed, Gift Card News","creditText":"Gift Card News / AI-generated illustration"}},{"@type":"ImageObject","url":"https://giftcard.news/images/amazon-leads-tremendous-s-disclosed-u-merchant-card-figures-study-illustration-united.webp","contentUrl":"https://giftcard.news/images/amazon-leads-tremendous-s-disclosed-u-merchant-card-figures-study-illustration-united.webp","width":1920,"height":1219,"caption":"Publisher-supplied illustration accompanying Tremendous’s U.S. reward analysis. 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