Canonical URL: https://giftcard.news/research-trends/trucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3/ --- description: The January 2025 guidance recommends reviewing participants’ payment preferences and access when selecting research rewards. title: TruCentive Guides Research Participant Payments and Gift Card Choice image: https://giftcard.news/images/social/v1/trucentive-guides-research-participant-payments-gift-card-choice-4589257a8a6f7c0f18577a212baa33d0.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # TruCentive Guides Research Participant Payments and Gift Card Choice The January 2025 guidance recommends reviewing participants’ payment preferences and access when selecting research rewards. By [Oliver Reed](https://giftcard.news/author/oliver-reed/) January 14, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftrucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%20Guides%20Research%20Participant%20Payments%20and%20Gift%20Card%20Choice "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftrucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%20Guides%20Research%20Participant%20Payments%20and%20Gift%20Card%20Choice%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftrucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for TruCentive Recommends Diverse Compensation Choices for Research Studies](https://giftcard.news/images/variants/v1/trucentive-guides-research-participant-payments-gift-card-choice-source-image-recommends-diverse-w1000.webp) Photo: Source: trucentive.com [TruCentive](https://giftcard.news/company/trucentive/) recommended offering several compensation methods to research participants in guidance published on January 14, 2025\. The company argued that a single payout option may be inconvenient or inaccessible for some of the people a study seeks to include. Its examples included gift cards, prepaid cards, digital payments, cheques and charitable options. TruCentive advised considering differences in banking access, location and personal preferences when choosing which methods to offer. For international research, the company noted that a payment method familiar in one market may not be available or practical in another. It suggested combining regional options with suitable cross-border services rather than assuming a single catalogue fits every participant. The proposed implementation steps included asking potential participants about preferences, reviewing redemption choices and explaining the available options clearly. TruCentive also said organisers should communicate relevant fees and reporting implications. The guidance connected compensation design with participant experience and inclusion. It did not report a new study demonstrating improved data quality, nor establish that choosing a particular reward removes tax, benefits or research-ethics obligations. ## Sources and documents ExpandCollapse * [Diverse Compensation Choices for Research](https://trucentive.com/2025/01/14/diverse-compensation-choices-for-research/?utm%5Fsource=giftcard.news) — trucentive.com ## In this article ### Companies * [TruCentive](https://giftcard.news/company/trucentive/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftrucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=TruCentive%20Guides%20Research%20Participant%20Payments%20and%20Gift%20Card%20Choice "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftrucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=TruCentive%20Guides%20Research%20Participant%20Payments%20and%20Gift%20Card%20Choice%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Ftrucentive-recommends-diverse-compensation-choices-for-research-studies-906e22e579c3%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Oliver Reed](https://giftcard.news/images/variants/v1/oliver-reed-editorial-portrait-w320.webp) About the author ## [Oliver Reed](https://giftcard.news/author/oliver-reed/) Journalist — Industry Deals & Research Oliver Reed covers industry acquisitions, investment and market research for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/oliver-reed/#person","name":"Oliver Reed","url":"https://giftcard.news/author/oliver-reed/","description":"Oliver Reed covers industry acquisitions, investment and market research for Gift Card News.","jobTitle":"Journalist — Industry Deals & 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