Canonical URL: https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/ --- description: Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand. title: Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023 image: https://giftcard.news/images/social/v1/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-ba01508c23f753196fc3c967ca60f84f.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023 Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) November 25, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fu-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20SpendingPulse%3A%20US%20Black%20Friday%20Sales%20Rose%202.5%25%20in%202023 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fu-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20SpendingPulse%3A%20US%20Black%20Friday%20Sales%20Rose%202.5%25%20in%202023%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fu-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Mastercard logo from the original source article](https://giftcard.news/images/variants/v1/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original-w1200.webp) Photo: Source: newsroom.mastercard.com [Mastercard](https://giftcard.news/company/mastercard/) SpendingPulse estimated that U.S. retail spending excluding vehicles rose 2.5% on November 24, 2023 compared with Black Friday a year earlier. The figures covered online and physical purchases across payment methods and were not adjusted for inflation. Online sales grew 8.5%, while store sales increased 1.1%. Mastercard identified clothing and jewelry as leading gift categories for the day. Department stores, furniture and home furnishings performed more weakly than several other sectors. The company said retailers had begun promotions earlier in November, giving consumers more time to compare prices. Its analysis also noted that meals and sporting events formed part of the holiday weekend alongside shopping, helping explain interest in buying online. Mastercard adviser [Steve Sadove](https://giftcard.news/person/steve-sadove/) described shoppers as using websites, applications and different sales channels to maximize value. Published on November 25, the report provided a snapshot of that shopping day rather than results for the full 2023 holiday season. ## Sources and documents ExpandCollapse * [U.S. Black Friday spending rose 2.5% in 2023, Mastercard reports](https://newsroom.mastercard.com/news/press/2023/november/mastercard-spendingpulse-u-s-black-friday-retail-sales-up-year-over-year/?utm%5Fsource=giftcard.news) — newsroom.mastercard.com ## In this article ### Companies * [Mastercard](https://giftcard.news/company/mastercard/) ### People * [Steve Sadove](https://giftcard.news/person/steve-sadove/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fu-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Mastercard%20SpendingPulse%3A%20US%20Black%20Friday%20Sales%20Rose%202.5%25%20in%202023 "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fu-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Mastercard%20SpendingPulse%3A%20US%20Black%20Friday%20Sales%20Rose%202.5%25%20in%202023%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fu-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Suzie Elis editorial profile."}},{"@type":"ImageObject","url":"https://giftcard.news/images/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original.webp","contentUrl":"https://giftcard.news/images/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original.webp","width":1200,"height":800,"@id":"https://giftcard.news/images/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original.webp#image"},{"@type":"NewsArticle","@id":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/#article","url":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/","headline":"Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023","description":"Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand.","datePublished":"2023-11-25T00:00:00.000Z","dateModified":"2023-11-25T00:00:00.000Z","inLanguage":"en","mainEntityOfPage":{"@id":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/#webpage"},"isPartOf":{"@id":"https://giftcard.news/#website"},"isAccessibleForFree":false,"hasPart":{"@type":"WebPageElement","isAccessibleForFree":false,"cssSelector":".reader-restricted"},"image":[{"@type":"ImageObject","url":"https://giftcard.news/images/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original.webp","contentUrl":"https://giftcard.news/images/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original.webp","width":1200,"height":800,"@id":"https://giftcard.news/images/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original.webp#image"}],"articleSection":"Research & Trends","keywords":["Mastercard","Steve Sadove"],"mentions":[{"@type":"Organization","@id":"https://giftcard.news/company/mastercard/#entity","name":"Mastercard","url":"https://giftcard.news/company/mastercard/"},{"@type":"Person","@id":"https://giftcard.news/person/steve-sadove/#entity","name":"Steve Sadove","url":"https://giftcard.news/person/steve-sadove/"}],"wordCount":151,"citation":["https://newsroom.mastercard.com/news/press/2023/november/mastercard-spendingpulse-u-s-black-friday-retail-sales-up-year-over-year/"],"author":[{"@id":"https://giftcard.news/author/suzie-elis/#person"}],"publisher":{"@id":"https://giftcard.news/#publisher"}},{"@type":"WebPage","@id":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/#webpage","url":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/","name":"Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023","description":"Mastercard’s 2023 Black Friday estimate covers retail spending across payment methods, with faster online growth and gift-category demand.","inLanguage":"en","isPartOf":{"@id":"https://giftcard.news/#website"},"mainEntity":{"@id":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/#article"},"breadcrumb":{"@id":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/#breadcrumbs"},"primaryImageOfPage":{"@id":"https://giftcard.news/images/mastercard-spendingpulse-us-black-friday-sales-rose-2-5-2023-logo-original.webp#image"}},{"@type":"BreadcrumbList","@id":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://giftcard.news/"},{"@type":"ListItem","position":2,"name":"Research & Trends","item":"https://giftcard.news/research-trends/"},{"@type":"ListItem","position":3,"name":"Mastercard SpendingPulse: US Black Friday Sales Rose 2.5% in 2023","item":"https://giftcard.news/research-trends/u-s-black-friday-spending-rose-2-5-in-2023-mastercard-reports-bc974df07bbf/"}]}]} ```