Canonical URL: https://giftcard.news/research-trends/virtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e/ --- description: Its September 2019 guidance recommends comparing reward use with programme goals and recipient preferences. title: Virtual Incentives Outlines Gift Card Participation, Redemption and Cost Metrics image: https://giftcard.news/images/social/v1/virtual-incentives-outlines-gift-card-participation-redemption-cost-metrics-4e9c641f7468f2fe43fe651234049111.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Virtual Incentives Outlines Gift Card Participation, Redemption and Cost Metrics Its September 2019 guidance recommends comparing reward use with programme goals and recipient preferences. By [Suzie Elis](https://giftcard.news/author/suzie-elis/) September 27, 2019 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvirtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20Outlines%20Gift%20Card%20Participation%2C%20Redemption%20and%20Cost%20Metrics "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvirtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20Outlines%20Gift%20Card%20Participation%2C%20Redemption%20and%20Cost%20Metrics%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvirtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Source image for Virtual Incentives Provides Guidance on Measuring Incentives Program Success](https://giftcard.news/images/variants/v1/virtual-incentives-outlines-gift-card-participation-redemption-cost-metrics-source-image-provides-w1280.webp) Photo: Source: virtualincentives.com [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) recommended reviewing participation, redemption and costs when assessing a reward programme in guidance published on September 27, 2019\. It said organisers should return to the programme’s original objectives rather than track distribution alone. The company suggested comparing the number of participating customers with the broader customer base to assess engagement. It separately described redemption as the number of rewards claimed relative to the number awarded. Recipient preferences were another part of the proposed review. Virtual Incentives advised examining the brands and formats people use, including physical and digital gift cards, before adjusting future reward options. The guidance also called for reviewing programme expenditure. Physical card production, digital development and other administration costs were named as elements to compare with the business outcomes a programme seeks. The article included external benchmark references but did not establish a universal target for every incentive scheme. Its practical recommendation was to use a programme’s own goals, costs and redemption records when deciding what to change. ## Sources and documents ExpandCollapse * [Measure the Success of Your Incentives Program With These KPIs](https://www.virtualincentives.com/measuring-incentives-program-kpis/?utm%5Fsource=giftcard.news) — virtualincentives.com ## In this article ### Companies * [Virtual Incentives](https://giftcard.news/company/virtual-incentives/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvirtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Virtual%20Incentives%20Outlines%20Gift%20Card%20Participation%2C%20Redemption%20and%20Cost%20Metrics "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvirtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Virtual%20Incentives%20Outlines%20Gift%20Card%20Participation%2C%20Redemption%20and%20Cost%20Metrics%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvirtual-incentives-provides-guidance-on-measuring-incentives-program-suc-5500a758210e%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Suzie Elis](https://giftcard.news/images/variants/v1/suzie-elis-editorial-portrait-w320.webp) About the author ## [Suzie Elis](https://giftcard.news/author/suzie-elis/) Journalist — Gift Cards & Digital Gifting Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [MENA’s Digital Gift Card Markets: A Country-by-Country Research Atlas](https://giftcard.news/research-trends/mena-digital-gift-card-markets/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 66 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [India’s Digital Gift Card Market: Growth, Consumers and Regulation](https://giftcard.news/research-trends/india-digital-gift-card-market/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 18, 2026 30 min [Research & Trends](https://giftcard.news/research-trends/) Analysis ### [AI Can Shop for You. Can It Spend Your Gift Cards?](https://giftcard.news/research-trends/ai-can-shop-for-you-can-it-spend-your-gift-cards/) [Oliver Reed](https://giftcard.news/author/oliver-reed/) September 17, 2026 17 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/suzie-elis/#person","name":"Suzie Elis","url":"https://giftcard.news/author/suzie-elis/","description":"Suzie Elis covers gift card products, digital gifting and distribution for Gift Card News.","jobTitle":"Journalist — Gift Cards & Digital Gifting","image":{"@type":"ImageObject","url":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/suzie-elis-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated 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