Canonical URL: https://giftcard.news/research-trends/visa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258/ --- description: Visa and Morning Consult examine AI shopping tools, cryptocurrency gifts and consumer expectations in an October 2025 survey of 1,000 US adults. title: Visa 2025 Shopping Survey: AI Gift Discovery and Crypto Gifting image: https://giftcard.news/images/social/v1/visa-2025-shopping-survey-ai-gift-discovery-crypto-gifting-79a4d4a48b3a632fbcc7472166456060.jpg --- 1. [Home](https://giftcard.news/) 2. [Research & Trends](https://giftcard.news/research-trends/) # Visa 2025 Shopping Survey: AI Gift Discovery and Crypto Gifting Visa and Morning Consult examine AI shopping tools, cryptocurrency gifts and consumer expectations in an October 2025 survey of 1,000 US adults. By [Emma Carter](https://giftcard.news/author/emma-carter/) December 2, 2025 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvisa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Visa%202025%20Shopping%20Survey%3A%20AI%20Gift%20Discovery%20and%20Crypto%20Gifting "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvisa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Visa%202025%20Shopping%20Survey%3A%20AI%20Gift%20Discovery%20and%20Crypto%20Gifting%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvisa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Visa Perspectives logo displayed in the original source article header](https://giftcard.news/images/variants/v1/visa-2025-shopping-survey-ai-gift-discovery-crypto-gifting-perspectives-logo-displayed-w1200.webp) Photo: Source: corporate.visa.com [Visa](https://giftcard.news/company/visa/) released survey findings on December 2, 2025 showing how US shoppers were using AI tools and considering cryptocurrency gifts. [Bruce Cundiff](https://giftcard.news/person/bruce-cundiff/), Visa’s vice president of Consumer Insights, highlighted the adoption of digital shopping tools; 47% of respondents reported using AI for at least one shopping task. The survey found that 47 percent of US shoppers have used an AI tool for at least one shopping task, with finding gift ideas being the top AI-assisted use. Additionally, 28 percent of shoppers would be excited to receive cryptocurrency as a gift, a number that increases to 45 percent for Gen Z. The survey also showed that Gen Z is leading the charge in adopting next-generation payment and shopping methods, including biometric authentication, purchasing gifts from overseas, and making purchases via cryptocurrency. Separately, Visa forecast 4.6% year-over-year growth in total US holiday spending. The survey found that 61% preferred human interaction for customer service and 60% wanted a clearer explanation of how AI shopping tools use their personal data. The survey was conducted by [Morning Consult](https://giftcard.news/company/morning-consult/) between October 14 and October 16, 2025, and interviewed a sample of 1,000 US adults. The results have a margin of error of plus or minus 3 percentage points. ## Sources and documents ExpandCollapse * [Press Release Visa Survey Finds AI and Crypto Poised to Transform U.S. Holiday Spending](https://corporate.visa.com/en/sites/visa-perspectives/newsroom/visa-2025-spending-shift.html?utm%5Fsource=giftcard.news) — corporate.visa.com ## In this article ### Companies * [Morning Consult](https://giftcard.news/company/morning-consult/) * [Visa](https://giftcard.news/company/visa/) ### People * [Bruce Cundiff](https://giftcard.news/person/bruce-cundiff/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvisa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=Visa%202025%20Shopping%20Survey%3A%20AI%20Gift%20Discovery%20and%20Crypto%20Gifting "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvisa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=Visa%202025%20Shopping%20Survey%3A%20AI%20Gift%20Discovery%20and%20Crypto%20Gifting%20https%3A%2F%2Fgiftcard.news%2Fresearch-trends%2Fvisa-survey-reveals-ai-and-crypto-to-transform-us-holiday-spending-5e516c1b6258%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Emma Carter](https://giftcard.news/images/variants/v1/emma-carter-editorial-portrait-w320.webp) About the author ## [Emma Carter](https://giftcard.news/author/emma-carter/) Journalist — Retail & E-commerce Emma Carter covers retail, e-commerce and the gift card shopping experience for Gift Card News. 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