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---
description: Visa’s June 2026 Kuwait study explores AI shopping, social commerce and consumer demand for fraud alerts from banks and payment institutions.
title: Visa Kuwait Study Examines AI Gift Discovery and Payment Fraud Concerns
image: https://giftcard.news/images/social/v1/visa-kuwait-study-examines-ai-gift-discovery-payment-fraud-concerns-8f63142ae50cae7e97245dd394f2d922.jpg
---

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# Visa Kuwait Study Examines AI Gift Discovery and Payment Fraud Concerns

Visa’s June 2026 Kuwait study explores AI shopping, social commerce and consumer demand for fraud alerts from banks and payment institutions.

By [Maya Bennett](https://giftcard.news/author/maya-bennett/) June 9, 2026 1 min read 

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[Visa](https://giftcard.news/company/visa/)'s Stay Secure study in Kuwait found that 86% of surveyed consumers had used AI tools during shopping. Finding gift ideas accounted for 51%, behind price comparisons at 55% and ahead of checking reviews or ratings at 46%.

Released on June 9, 2026, the Wakefield Research study showed widespread enthusiasm for assistance but more caution over payments. While 94% thought AI made shopping easier and faster, 23% trusted AI agents to complete checkout.

Seventy-eight percent had purchased through social platforms. Forty percent reported experiencing a financial scam in the previous 12 months; among scam victims, 45% said the incident involved social media. The findings linked expanding shopping channels with continuing security concerns.

Respondents expected banks and payment institutions to help protect them. Fifty-three percent wanted real-time warnings about suspicious activity, while 84% believed AI would have an important future role in fraud prevention. Visa described security as central to consumer confidence in emerging shopping services.

## Sources and documents

ExpandCollapse 
* [Visa survey tracks growing use of AI for gifts in Kuwait](https://www.visa.com/en-kw/newsroom/ai-shopping-fraud-study-kuwait?utm%5Fsource=giftcard.news) — visa.com

## In this article

### Companies

* [Visa](https://giftcard.news/company/visa/)

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![Portrait of Maya Bennett](https://giftcard.news/images/variants/v1/maya-bennett-editorial-portrait-w320.webp) 

About the author

## [Maya Bennett](https://giftcard.news/author/maya-bennett/)

Journalist — Rewards & Loyalty

Maya Bennett covers customer loyalty, employee rewards and incentive programmes for Gift Card News.

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