Canonical URL: https://giftcard.news/rewards-loyalty/all-star-highlights-communication-as-a-priority-for-employee-wellness-incent-77d2f9ccba02/ --- description: All Star’s wellness incentive guidance recommends clear promotion, a focused initial rollout and regular reviews of the reward selection. title: All Star highlights communication as a priority for employee wellness incentives image: https://giftcard.news/images/social/v1/all-star-highlights-communication-priority-employee-wellness-incentives-5d0d9082576f7f4eb07e9d4530d1b541.jpg --- 1. [Home](https://giftcard.news/) 2. [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) # All Star highlights communication as a priority for employee wellness incentives All Star’s wellness incentive guidance recommends clear promotion, a focused initial rollout and regular reviews of the reward selection. By [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) March 29, 2023 1 min read Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fall-star-highlights-communication-as-a-priority-for-employee-wellness-incent-77d2f9ccba02%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Star%20highlights%20communication%20as%20a%20priority%20for%20employee%20wellness%20incentives "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fall-star-highlights-communication-as-a-priority-for-employee-wellness-incent-77d2f9ccba02%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Star%20highlights%20communication%20as%20a%20priority%20for%20employee%20wellness%20incentives%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fall-star-highlights-communication-as-a-priority-for-employee-wellness-incent-77d2f9ccba02%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![All Star highlights communication as a priority for employee wellness incentives](https://giftcard.news/images/variants/v1/all-star-highlights-communication-priority-employee-wellness-incentives-w1100.webp) Photo: Source: allstarincentives.com [All Star Incentive Marketing](https://giftcard.news/company/all-star-incentive-marketing/) has highlighted communication as a central issue in employee wellness incentive programs. Its March 2023 guidance examines why a reward offer may receive limited participation even when the program has been carefully designed. The article draws on research discussed by Harvard Business School professor [Leslie John](https://giftcard.news/person/leslie-john/). The concern is that employees may not know about an incentive or understand how to use it. All Star describes a focused initial rollout as one way to assess the proposed activity and employee interest before expanding participation. The intended behavior and the purpose of the incentive should be clear. Promotion can use familiar workplace channels, including email, text messages and visible notices. The guidance emphasizes making the offer noticeable without overwhelming employees with repeated messages. A continuing review of reward options is another recommendation. All Star favors gifts that reflect individual interests and create a meaningful recognition experience. For employers buying wellness incentives, the article places program communication alongside the reward budget. Participants need to understand the activity, the available award and the steps involved in taking part. ## Sources and documents ExpandCollapse * [Effective Communication Key to Successful Wellness Programs](https://allstarincentives.com/effective-communication-key-to-successful-wellness-programs/?utm%5Fsource=giftcard.news) — All Star Incentives ## In this article ### Companies * [All Star Incentive Marketing](https://giftcard.news/company/all-star-incentive-marketing/) ### People * [Leslie John](https://giftcard.news/person/leslie-john/) Share [ ](https://x.com/intent/post?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fall-star-highlights-communication-as-a-priority-for-employee-wellness-incent-77d2f9ccba02%2F%3Futm%5Fsource%3Dx%26utm%5Fmedium%3Dsocial&text=All%20Star%20highlights%20communication%20as%20a%20priority%20for%20employee%20wellness%20incentives "X") [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fall-star-highlights-communication-as-a-priority-for-employee-wellness-incent-77d2f9ccba02%2F%3Futm%5Fsource%3Dlinkedin%26utm%5Fmedium%3Dsocial "LinkedIn") [ ](https://wa.me/?text=All%20Star%20highlights%20communication%20as%20a%20priority%20for%20employee%20wellness%20incentives%20https%3A%2F%2Fgiftcard.news%2Frewards-loyalty%2Fall-star-highlights-communication-as-a-priority-for-employee-wellness-incent-77d2f9ccba02%2F%3Futm%5Fsource%3Dwhatsapp%26utm%5Fmedium%3Dsocial "WhatsApp") ![Portrait of Daniel Brooks](https://giftcard.news/images/variants/v1/daniel-brooks-editorial-portrait-w320.webp) About the author ## [Daniel Brooks](https://giftcard.news/author/daniel-brooks/) Journalist — Payments, Security & PCI DSS Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News. From reading to building ## Your next move in gift cards. Tell us what you’re building. We’ll help you explore suitable providers. [Find a provider ](https://giftcard.news/find-a-provider/) ## Related articles [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Giftbit’s Research Incentive Guide Puts Unclaimed Gift Cards and Privacy in Focus](https://giftcard.news/rewards-loyalty/giftbit-research-incentives-unclaimed-gift-cards-privacy/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 17, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Yoyo Reports Platō Loyalty Results a Year After Card-Linked Launch](https://giftcard.news/rewards-loyalty/yoyo-plato-card-linked-loyalty-first-year-results/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 16, 2026 2 min [Rewards & Loyalty](https://giftcard.news/rewards-loyalty/) News ### [Prezzee sets out employee gift card options for work anniversaries](https://giftcard.news/rewards-loyalty/prezzee-employee-gift-card-options-work-anniversaries/) [Maya Bennett](https://giftcard.news/author/maya-bennett/) September 15, 2026 2 min ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://giftcard.news/#publisher","name":"Gift Card News","url":"https://giftcard.news/","logo":{"@type":"ImageObject","url":"https://giftcard.news/brand/giftcard-news-logo.svg"}},{"@type":"Person","@id":"https://giftcard.news/author/daniel-brooks/#person","name":"Daniel Brooks","url":"https://giftcard.news/author/daniel-brooks/","description":"Daniel Brooks covers payment networks, financial technology, payment security, gift card fraud and PCI DSS for Gift Card News.","jobTitle":"Journalist — Payments, Security & PCI DSS","image":{"@type":"ImageObject","url":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","contentUrl":"https://giftcard.news/images/daniel-brooks-editorial-portrait.webp","width":256,"height":256,"caption":"Illustrated portrait representing the Daniel Brooks editorial 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